Sustainable Investing as Performance Investing
Rolf Kelly, cfa | Portfolio Manager
January 2016 (updated May 2016)
How does a best-in-class, publicly traded company that incorporates
high standards for its environmental impact, social values, and corporate governance generate meaningful returns for its shareholders?
By doing just that.
Executive Summary
• The reputation of Environmental, Social, and Governance (ESG) investing of inherent underperformance is slowly changing, as empirical evidence demonstrates that this approach can
provide outperformance over time.
• Sustainable investing is increasingly gaining more of the spotlight in this space, much the
result of nascent but widening attention from Millennials.
• Individuals and institutions alike embrace sustainable investing for its focus on financial results
as well as “positive screens” that seek both social, environmental, and governance impact.
• Data show that companies that exhibit meaningful and measurable sustainable investing
attributes tend to outperform over the long term.
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. 2 | Sustainable Investing as Performance Investing
Responsible investing has evolved in
the past decade to encompass strategies ranging from socially responsible
investing (SRI) to proactively executed impact investing. ESG (environmental, social, and governance) is
one such strategy of a more modern
vintage. One criticism that ESG and
other responsible investing strategies
face is the perception of underperformance. Empirical results show ESG
investing not only lives up to the performance of conventional fund benchmarks, but that it has the potential to
outperform them.
Early Negative Impressions
Slowly Reversing
The impression of assumed underperformance around responsible investing
came from the early days of socially
responsible investing, especially within
“green” focused strategies.
SRI investment strategies typically used only
negative screening to exclude companies or industries that didn’t align with
sometimes myopic personal values
or ethical guidelines. In the process,
such strategies frequently sacrificed
ESG investing not only lives up to the performance
of conventional fund benchmarks, but it has the
potential to outperform them.
diversification and fiduciary duty to
SRI-imposed strictures. The result was
imbalanced portfolios that were heavy
in small and early-stage technology
companies.
Therefore, they may have
been socially responsible, but they
were also non-diversified, higher-risk
portfolios. Moreover, they eventually
underperformed the indexes to the
detriment of investors, who felt good
about their strategies but were left with
little to show for their efforts. This left
a negative impression not only of SRI
but of any investing strategies that
incorporate non-financial factors.
Attitudes are changing, however, as
more attention—and data—heighten
appreciation for the dynamic nature
of the ESG space.
For example, a
growing body of research suggests
that performance of more developed,
well-conceived strategies often perform in line with, or even outperform, conventional indexes. One study
combined the results of 60 empirical
reports that compared the performance of SRI funds against their
non-SRI peers. The result showed significant alignment in the performance
of SRI funds with that of their peer
group (see Figure 1).1 This is surprising,
given that SRI strategies may summarily side-step potentially rewarding
companies, even whole sectors, using
negative screens.
What is encouraging, however, is the fact that this is a
quantum leap from where they were 20
years ago. As the space evolves—and
differentiating approaches emerge—
opportunities will abound for significant outperformance. To this point, a
Figure 1 | Academic Evidence on SRI Looks Mostly Aligned, but Far Better than 20 Years Ago
Studies on the Performance of SRI Funds Versus Non-SRI Funds Number of Papers Reaching Each Conclusion, 1990 through Early-May 2014
Today, traditional (“negative screening”) SRI fund
returns align with conventional funds.
The few that
outperform typically apply “positive” screens to
stock selection.
Source: “ESG and Stock Selection,” Rochester H. Cahan, cfa. Empirical Research Partners (2015).
Past performance does not guarantee future results.
.
Sustainable Investing as Performance Investing | 3
Figure 2 | Summary of Individual Academic Studies
Studies Analyzing ESG Ratings and Correlation with Cost of Capital or Market/Financial Performance at the Securities Level (positive, neutral, mixed, and negative)
15
15
Positive
Neutral
Mixed
14
Negative
12
10
9
6
3
2
1
0
Cost of Capital
1
Market-based Performance
1
Accounting-based Performance
Source: Fulton, Mark and Kahn, Bruce M. and Sharples, Camilla, Sustainable Investing: Establishing Long-term Value and Performance.
Note: Only includes individual academic studies looking at securities and funds (i.e. not included were literature reviews or meta-studies, which are included in other conclusions as part
of the larger study cited).
few SRI strategies in the study outperformed, strongly suggesting that some
can find their way into outlier territory
based on their unique approaches.
Does focusing on the “good” in companies always have to translate to
“bad” returns? The tide is turning
there too. Empirical evidence is building that one does not have to accept
underperformance as the inevitable
fallout of investing by one’s values.
It
would appear that a well-conceived
strategy based on the principles of sus-
tainability may actually lead to outperformance over the long run.
There are a number of studies that
have focused on the relationship
between ESG factors and investment
performance over several decades.
Delineating Approaches within ESG
There are three distinct approaches now evident within this growing space of responsible
investment approaches: socially responsible
investing, impact investing, and ESG/sustainable investing. Each carries its own meaning.
SRI is probably the most well-known and established of these. Its genesis was in response
to client desire to divest from companies that
may contribute to problems, such as human
rights abuses or carbon emission excesses.
It aims to avoid social or environmental harm
while still pursuing a single bottom-line profit.
The World Economic Forum (WEF) describes
SRI as a negative screen, or a way to avoid
investments that may have some sort of negative impact on society or the environment.2
With the emergence of impact investing, there
is now a predominantly private market version
of sustainable investing that seeks to create
positive social or environmental change with
investment dollars.3 But unlike sustainable investing, financial returns are not always impact
investing’s most important factor.
For instance,
an impact investment may be considered
successful if it shows positive social or environmental progress even if its financial returns
are below market rates. Impact investing is still
different from philanthropy, which may exhibit
considerable alignment with ESG but without
attention to financial returns. Impact investing
can also limit or constrain its impact objective
to a narrow target, vehicle, enterprise, or
short-term timeframe.
In other words, it may
aim to generate goodwill, but it is not really
wired to be sustainable.
Sustainable investment is the bolder cousin of
SRI. It doesn’t just avoid negative factors but
additionally generates positive ESG impacts
alongside competitive financial returns, particularly in the public markets. The WEF frames
sustainable investing as a positive screen
since it actively incorporates ESG criteria into
the investment decision, while still prioritizing
financial returns.
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4 | Sustainable Investing as Performance Investing
Figure 3 | Institutional ESG Assets Have Risen to $550 Billion
ESG Institutional Equity Products* Assets Under Management, Q1 2010 through Q1 2015
Source: “ESG and Stock Selection” Rochester H. Cahan, CFA. Empirical Research Partners (2015).
* Includes U.S.-domiciled assets invested in the U.S. and non-U.S.
institutional actively managed equity products.
One among them is a meta-study conducted in 2012.4 It took into account
more than 100 academic studies, 56
research papers, two literature reviews
and four other meta-studies.
One-hundred percent of the academic
studies analyzed showed that companies with higher ESG ratings have a
lower cost of capital of both debt and
equity (see Figure 2). Of those companies, 89% exhibited a market-based
outperformance and 85% accounting-based outperformance. One of
the notable findings from those studies shows that, despite good to strong
results, it generally took people a long
time to accept the concept of ESG
because of its historical association
with SRI and its negative screening
limitations.
Sustainable Investing Gains
Momentum
Emphasizing positive selection criteria over negative screens is why sustainable investing is breaking away
from the pack.
The approach seeks to
incorporate environmental, social, and
governance factors into financial analysis and investment decisions. Some
of these factors include environmental
stewardship, data protection, energy
efficiency, workplace diversity, high
transparency, and frequent reporting
of the company’s progress achieving
these goals. Such touchstones impact
the bottom line to varying degrees,
while reducing regulatory and legal
risks.
For example, firms that don’t
treat employees well usually exhibit
high attrition rates and increased
costs associated with recruiting and
Adherence to ESG factors can have a direct,
positive impact on the momentum and profitability of
business models.
training. Companies that have little
regard for the environment may save
costs in the short run, but can incur
catastrophic expense in the long run.
Adherence to ESG factors can have a
direct, positive impact on the momentum and profitability of business models. Long-term financial benefits stem
from high-quality companies that are
better positioned to outperform by
lowering operating costs, facilitating
capital allocation, promoting innovation, and ensuring a good reputation.
Such companies can be considered,
therefore, sustainable.
In recent years, sustainability as an
investment factor has taken hold,
generating considerable interest from
both institutional and retail investors.
According to a recent study, total U.S.domiciled assets under management
using sustainable, socially responsible,
and impact investing strategies nearly
doubled from $3.74 trillion in 2012 to
$6.57 trillion in 2014.5 In other words,
$1 out of every $6 of assets under
management in the United States was
.
Sustainable Investing as Performance Investing | 5
invested in some form of responsible
investment strategy. This is a good
sign that implies the misconception
of underperformance associated with
socially responsible investing is nearing an end. It is no longer a fringe
movement.
Further evidence in the “Global
Sustainable Investment Review 2014”
found that the responsible investing
market (broadly defined to include
socially responsible, ESG/sustainable,
and impact investing) has continued
to grow in both absolute and relative
terms, rising from $13.3 trillion at the
outset of 2012 to $21.4 trillion at the
start of 2014.6 The market has also
grown from 21.5% to 30.2% of the
professionally managed assets in the
regions covered. Over this two-year
period, the fastest-growing region of
demand has been within the United
States, followed by Canada and
Europe, where adoption already is
very high.
Hand in glove with the growing
sustainable investing market is the
approach’s increasing credibility as a
mainstream investment theme.
For
example, the Rockefeller Brothers
Fund’s decision to align its endowment’s environmental and investing
goals represents an iconic institutional
level move that opened a lot of eyes,
and could help advance the cause of
“fossil-free investing.” By example, it
has helped to boost divestment and
investor interest in limiting or removing the worst carbon-emitting industries from portfolios. As an industry,
we may be able to learn much from
pension funds, sovereign wealth vehicles, endowments, and other institutions that have been experimenting
with ways to incorporate ESG factors
into their investment processes while
... sustainability as an investment factor has taken
hold, generating considerable interest from both
institutional and retail investors.
balancing long-term risks against
short-term share price movements
(See Figure 3).
On the individual level, too, sustainable
investing is in demand because it
offers clients a way to align pocketbooks with ethics.
According to
Morningstar, about 84% of Millennials
(those born between 1980 and 2002)
express specific desire for sustainable
investing. As they enter their 40s
and hit their financial planning
stride, it can only spell ever-higher
demand for investing that combines
meaningful impact alongside returns.
Whether at the institutional or the
individual level, sustainable investing is
increasingly tantamount to proactively
promoting environmental stewardship,
encouraging good corporate practices,
or supporting workplace diversity
among individual holdings.
Sustainable Investing:
Meaningful & Measurable
Sustainable investing strategies pay
attention to a few specific areas as
they incorporate ESG attributes into
their selection process: is the company a good corporate citizen (i.e.,
does it show a commitment to things
like workplace diversity, environmentally friendly practices, and investing
in the local economy)? Does it live
up to the disclosure and governance
guidelines set forth by shareholders?
In many regards, value investors, who
are perhaps the most well-equipped
and experienced to embrace sustainable investing principles, have been
asking these questions all along. After
all, value disciplines and sustainable
investing are all about patience, intensive research, and finding individual
high-quality companies with longterm growth potential.
In sustainable investing, the ideal
business models would have to
demonstrate measurable value to both
the company and its stakeholders (customers, employees, government, and
communities).
Stakeholders can have a
direct effect on a company’s profits and
progress, so how they are affected is a
key component in the evaluation of a
company’s ESG impact.
Many different outcomes may be
measured to evaluate a company’s
progress with ESG: environmental
performance, number of women in
leadership roles, history of regulatory
and legal actions against the company,
capital allocation, etc.
The Opportunity Ahead
Responsible investing has traveled a
long way from the initial stages of simply applying negative screens. The use
of ESG factors to enhance a portfolio
with positive selection criteria is here
to stay. Despite growing interest and
awareness, alignment with positive
impact factors should not be viewed as
.
6 | Sustainable Investing as Performance Investing
a panacea, but rather as one investment
approach among many. And, like any
discipline, it should be considered on a
strategy-by-strategy basis.
Finally, the sustainable investing
approach is not about passing moral
judgment on companies, but rather
reaching for a better way to analyze
and project long-term performance of
their business models. Companies that
incorporate ESG into their operations
tend to be well positioned to outperform, as they can work more productively with their stakeholders, lower
their operating costs over the long run,
and facilitate better capital allocation,
greater innovation, and enhanced reputations. With these goals, sustainable business models and practices
are poised to generate profits over
the long-term and, ultimately, higher
share prices.
n
... the sustainable investing approach is not about
passing moral judgment on companies, but rather
reaching for a better way to analyze and project
long-term performance of their business models.
1. “ESG and Stock Selection” Rochester H. Cahan, cfa.
Empirical Research Partners (2015), http://www.empirical-research.com/esg-and-stock-selection/
2. “From the Margins to the Mainstream: Assessment
of the Impact Investment Sector and Opportunities to
Engage Mainstream Investors,” World Economic Forum
Investors Industries and Deloitte Touche Tohmatsu
(2013), http://www3.weforum.org/docs/WEF_II_FromMarginsMainstream_Report_2013.pdf
com/abstract=2222740 orhttp://dx.doi.org/10.2139/
ssrn.2222740
5. Investment Company Institute.
6. “Global Sustainable Investment Review 2014,” Global
Sustainable Investment Alliance (2015): 3, accessed
on September 6, 2015, http://www.gsi-alliance.org/
wp-content/uploads/2015/02/GSIA_Review_download.pdf
3. “Introducing the Impact Investing Benchmark,”
Cambridge Associates and the Global Impact Investing
Network (2015), accessed on September 5, 2015,
http://www.thegiin.org/assets/documents/pub/Introducing_the_Impact_Investing_Benchmark.pdf
4. Fulton, Mark and Kahn, Bruce M.
and Sharples,
Camilla, “Sustainable Investing: Establishing Long-term
Value and Performance” (June 12, 2012). http://ssrn.
Sustainable Investing at Thornburg
As a successful value investor, Thornburg
seamlessly embraced sustainable investing to
create an ESG-tilted mandate for retail and institutional clients. After all, sustainable investing—much like value strategies—requires
a long-term, patient, and research-intensive
mindset to succeed.
In searching the investment universe to support our ESG mandate,
we typically focus on components that affect
an investment’s sustainability attributes, like
climate change, social conflicts, availability of
natural resources, etc.
As we see it, sustainable investing practices
span all industries, but some attributes are
industry specific. For example, carbon emissions are not necessarily a material issue for
an IT firm, but they are for a utility company.
In some business models, we look for positive
“sustainable investing momentum,” which
means the company may not be perfect on
ESG currently, but it is demonstrably taking
ESG issues seriously by actively improving
on them. Alternatively, the ESG classification
of a company would be low if the company
has a poor sustainability rating relative to its
industry peers or is dismissive of sustainable
investing values.
Companies not performing
up to our ESG standards are typically called
upon, so that we can directly engage with
company management to find answers.
Thornburg has been managing separate accounts under sustainable investing standards
for more than 10 years. Portfolio Manager
Rolf Kelly, cfa, has been the primary steward
on these accounts since 2010.
“At first, I had my doubts, given wide
misconception about sustainable investing’s
effectiveness. We’re trained early on that if
you limit the investible universe, it makes it
harder to find relative value and outperform,”
Kelly says.
“But this isn’t always true. In fact,
narrowing your focus through ESG enables
you to select from a smaller universe of better-run, more sustainable companies. Done
the right way, we found that this approach to
sustainable investing can indeed outperform.”
.
. Important Information
The views expressed by the portfolio manager reflect his professional opinions and should not be considered buy or sell recommendations. These views are subject to change.
Investments carry risks, including possible loss of principal. Additional risks may be associated with investments outside the United States, especially in emerging markets, including currency fluctuations, illiquidity, volatility, and political and economic risks. Investments in small- and mid-capitalization companies may increase the risk of greater price fluctuations.
Investments in the Fund are not FDIC insured, nor are they bank deposits or guaranteed by a bank or any other entity.
Diversification does not assure or guarantee better performance and cannot eliminate the risk of investment losses.
Past performance does not guarantee future results.
Before investing, carefully consider the Fund’s investment goals, risks, charges, and expenses.
For a prospectus or
summary prospectus containing this and other information, contact your financial advisor or visit thornburg.com.
Read them carefully before investing.
5/23/16
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.