RSM US MIDDLE MARKET
BUSINESS INDEX
. RSM US
MIDDLE MARKET
BUSINESS INDEX
THOUGHT LEADER
Our thought leaders are seasoned professionals, with years of
experience in their fields, and strive to help you and your business succeed.
Thought leaders who have contributed content to this issue include:
Joe Brusuelas, is the chief economist for RSM US LLP. Brusuelas
has 20 years of experience analyzing U.S. monetary policy, labor markets,
fiscal policy, economic indicators and the condition of the U.S. consumer.
As co-founder of the award-winning Bloomberg Economics Brief,
Brusuelas was named one of the 26 economists to follow by the
Huffington Post.
He is a graduate of the University of Southern
California and San Diego State University.
2 | MARCH 2016
. TABLE OF CONTENTS
RSM US Middle Market Business Index shows recession fears overblown
4
Middle Market Leadership Council: Current perceptions and future expectations
6
This publication represents the views of the author(s), and does not necessarily represent the views of RSM.
This publication does not constitute professional advice.
RSM US MIDDLE MARKET BUSINESS INDEX | 3
. RSM US MIDDLE MARKET
BUSINESS INDEX SHOWS
RECESSION FEARS OVERBLOWN
by Joe Brusuelas, Chief Economist, RSM US LLP
RSM’s most recent Middle Market Leadership Council
survey of 700 U.S. executives shows the middle market
continues to experience generally positive economic
conditions with forward expectations of higher net
earnings and gross revenues. Moreover, survey
participants expect to increase capital expenditures
during the next six months and increase hiring.
The major takeaway from the survey is that, for the
middle market, talk of the U.S. economy falling into
recession is premature at best and overblown at worst.
RSM US LLP and Nielsen N.V.
have collected data on
middle market firms from quarterly surveys that began
in the first quarter of 2015. The survey is conducted
four times a year, in the first month of each quarter:
January, April, July and October. The survey panel, the
Middle Market Leadership Council, consists of 700
middle market executives and is designed to accurately
reflect conditions in the middle market.
The data for each
quarter are weighted to ensure that they correspond
to the U.S. Census Bureau data on the basis of industry
representation.
RSM US Middle Market Business Index (MMBI)
140
135
130
125
123.8
121.4
Optimism
120
114.5
115
116.6
110
105
MMBI
Pessimism
100
95
90
85
80
Q2 2015
Source: RSM US
4 | MARCH 2016
Q3 2015
Q4 2015
Q1 2016
. Developed in partnership with Moody’s Analytics, the
RSM US Middle Market Business Index, or MMBI, which
is derived from the subset of questions in the survey
that ask respondents to report the change in a variety of
business indicators, improved to 116.6 in the first quarter
of 2016 from the 114.5 reading posted in the fourth quarter
of last year as the U.S. economy rebounded from the
1 percent pace of growth in the final three months of 2015.
A reading above 100 for the MMBI indicates that the
middle market is generally expanding; below 100 indicates
that it is generally contracting. The distance from 100 is
indicative of the strength of the expansion or contraction.
HOW THE MMBI IS CONSTRUCTED
The MMBI is borne out of the subset of questions in the
survey that ask respondents to report the change in a variety
of indicators. Respondents are asked a total of 20 questions
patterned after those in other qualitative business surveys,
such as those from the Institute of Supply Management
and National Federation of Independent Businesses.
The 20 questions relate to changes in various measures
of their business, such as revenues, profits, capital
expenditures, hiring, employee compensation, prices paid,
prices received and inventories.
There are also questions
that pertain to the economy and outlook, as well as to
credit availability and borrowing. For 10 of the questions,
respondents are asked to report the change from the
previous quarter; for the other 10, they are asked to state
the likely direction of these same indicators six months
ahead (see Table 1).
The MMBI is a composite index computed as an equal
weighted sum of the diffusion indexes for 10 survey
questions plus 100 to keep the MMBI from becoming
negative. The index is designed to capture both current and
future conditions, with five questions on respondents’ recent
experience and five on their expectations for future activity.
Once enough observations exist, each question in the
index will be seasonally adjusted when stable seasonality
is detected.
The seasonal adjustment will be based on the
Census Bureau’s X-12 additive procedure and will utilize a
logistic transformation.
For this adjustment, the “increase” and “decrease”
percentage components of each index question will be
tested for seasonality separately and adjusted accordingly
if such patterns exist. If no seasonality is detected, the
component will be left unadjusted.
TABLE 1: RSM US Middle Market Business Index Questions
1. What are your expectations regarding the general economy?
2. What are your expectations regarding your organization’s
gross revenues?
3. How would you describe the level of your organization’s
most recent quarter net earnings results?
4. What are your expectations regarding your organization’s
aggregate capital expenditures or investments?
5. What are your expectations regarding your
organization’s overall hiring levels?
6. How would you describe your organization’s
current employee compensation level on average?
7. How would you describe current access to credit?
8. What are your expectations regarding your
organization’s planned borrowing?
9. How would you describe the current general level
of prices received?
10. What are your expectations regarding your
organization’s planned inventory levels?
RSM US MIDDLE MARKET BUSINESS INDEX | 5
. MIDDLE MARKET LEADERSHIP COUNCIL:
CURRENT PERCEPTIONS AND FUTURE EXPECTATIONS
METHODOLOGY
WHO
• A total of 700 senior executives were recruited
by Nielsen via phone using a Dun & Bradstreet
(D&B) sample
• These 700 panel members were invited by Nielsen
to participate in four surveys in a one-year period
• All respondents were qualified as:
- U.S. full-time senior executive decision-maker
• Selected industries
- Agriculture, forestry, fishing and hunting; Mining,
quarrying, and oil and gas extraction; Utilities;
Construction; Manufacturing; Wholesale trade;
Retail trade; Transportation and warehousing;
Information; Finance and insurance; Real estate
and rental and leasing; Professional, scientific,
and technical services; Administrative and
support and waste management and remediation
services; Educational services; Health care and
social assistance; Arts, entertainment, and
recreation; Accommodation and food services;
Other services (except public administration)
•
•
•
Nonfinancial or financial services company
revenue $10M-$1B
Financial institution represented by assets
AUM $250M-$10B
Involved or responsible for business strategy or
financial management strategy
WHEN
• Interviews conducted on a quarterly basis over
a 12-month period
HOW
• Potential respondents were emailed a link to an
online survey
• Follow-up calls were made to respondents
who did not respond to the online survey;
they were given the option to complete the
survey via telephone
GENERAL ECONOMY PERFORMANCE
Improve(d) Somewhat/Substantially
Q2 2015
39%
20%
% Remain
Unchanged
41%
Current
(N=210)
54%
15%
Q3 2015
41%
40%
16%
19%
Worsen(ed) Somewhat/Substantially
Q4 2015
24%
35%
35%
24%
31%
43%
41%
41%
41%
Future
(N=210)
Current
(N=252)
Future
(N=252)
Current
(N=208)
Future
(N=208)
Q1 2016
27%
38%
36%
31%
37%
31%
Current
(N=424)
Future
(N=424)
• First, thinking about the general economy this quarter versus last quarter, how would you describe the current general economy? Would you say the general economy has . . .
• What are your expectations regarding the general economy over the next six months? Do you expect the general economy will .
. .
SQUARE/CIRCLE = Significantly higher/lower than previous wave
Two-thirds of respondents perceive the economy to be improving/unchanged, at levels similar to the fourth quarter of
2015, with a minority expecting it to worsen. The percent of respondents expecting the economy to improve six months
into the future remains stable versus the prior quarter.
6 | MARCH 2016
.
GROSS REVENUE PERFORMANCE
Increase(d) Somewhat/Substantially
Q2 2015
Q3 2015
66%
46%
26%
% Remain
Unchanged
46%
11%
25%
Decrease(d) Somewhat/Substantially
Q4 2015
62%
41%
13%
28%
Q1 2016
60%
51%
38%
19%
14%
26%
28%
23%
29%
25%
31%
30%
35%
25%
Current
(N=210)
Future
(N=210)
Current
(N=250)
Future
(N=250)
Current
(N=208)
Future
(N=208)
Current
(N=424)
Future
(N=426)
• Thinking about your organization’s gross revenues/all incoming funds this quarter versus last quarter, how would you describe current gross revenues/all incoming funds?
Would you say gross revenues/all incoming funds have . . .
• What are your expectations regarding your organization’s gross revenues/all incoming funds over the next six months? Do you expect gross revenues/all incoming funds to . .
.
SQUARE/CIRCLE = Significantly higher/lower than previous wave
Three in five respondents expect gross revenues to increase during the next six months, significantly higher than last
quarter. This confirms that, even with the deterioration in China and worsening European banking crisis, U.S. middle market
firms continue to be optimistic about revenue performance.
If the economy were nearing a downturn, we would expect
middle market firms to be more cautious about projecting increases in revenues, earnings, hiring and capital expenditures.
NET EARNINGS PERFORMANCE
Increase(d) Somewhat/Substantially
Q2 2015
44%
59%
43%
13%
34%
% Remain
Unchanged
Q3 2015
27%
56%
Decrease(d) Somewhat/Substantially
Q4 2015
Q1 2016
58%
43%
18%
29%
46%
21%
45%
17%
29%
22%
28%
30%
26%
28%
33%
26%
25%
Current
(N=191)
Future
(N=191)
Current
(N=230)
Future
(N=230)
Current
(N=189)
Future
(N=191)
Current
(N=394)
Future
(N=396)
• Thinking about your organization’s net earnings (after expenses, etc.) for the most recent quarter results versus the prior quarter results, how would you describe the level of your most
recent quarter net earnings results? Would you say net earnings results have . . .
• What are your expectations regarding your organization’s net earnings results (after expenses, etc.) over the next six months? Do you expect net earnings results to .
. .
SQUARE/CIRCLE = Significantly higher/lower than previous wave
More than half of respondents expect net earnings to increase during next six months – again, significantly higher than
last quarter, and consistent with results in earlier quarters before financial market volatility dampened enthusiasm.
RSM US MIDDLE MARKET BUSINESS INDEX | 7
. AGGREGATE CAPITAL EXPENDITURES/INVESTMENTS’ PERFORMANCE
Increase(d) Somewhat/Substantially
Q2 2015
38%
22%
% Remain
Unchanged
Q3 2015
51%
32%
14%
41%
18%
15%
Decrease(d) Somewhat/Substantially
Q4 2015
Q1 2016
44%
32%
36%
35%
23%
25%
20%
19%
40%
35%
50%
44%
45%
39%
45%
37%
Current
(N=209)
Future
(N=210)
Current
(N=250)
Future
(N=252)
Current
(N=207)
Future
(N=207)
Current
(N=424)
Future
(N=425)
• Thinking about your organization’s aggregate capital expenditures or investments this quarter versus last quarter, how would you describe your organization’s current capital expenditures/
investments? Would you say capital expenditures/investments have . . .
• What are your expectations regarding your organization’s aggregate capital expenditures or investments over the next six months? Would you say capital expenditures/investments will . .
.
SQUARE/CIRCLE = Significantly higher/lower than previous wave
Capital expenditures continue to show a directional increase. One of the mysteries of this business cycle has been the
relatively sluggish increase in capital expenditures. Part of that was likely related to leftover risk aversion as a result
of the Great Recession.
Again, were the economy teetering on recession, we’d expect future expectations for capital
expenditures to show a sharp decline.
OVERALL HIRING LEVELS
Increase(d) Somewhat/Substantially
Q2 2015
45%
Q3 2015
37%
39%
10%
10%
9%
46%
45%
53%
Current
(N=210)
Future
(N=210)
Current
(N=251)
39%
15%
% Remain
Unchanged
Decrease(d) Somewhat/Substantially
Q4 2015
Q1 2016
42%
36%
37%
33%
17%
15%
17%
15%
48%
47%
48%
51%
43%
Future
(N=251)
Current
(N=209)
Future
(N=209)
Current
(N=426)
Future
(N=426)
• Thinking about your organization’s overall hiring levels this quarter versus last quarter, how would you describe your current hiring levels? Would you say hiring levels have . . .
• What are your expectations regarding your organization’s overall hiring levels over the next six months? Do you expect hiring levels to .
. .
SQUARE/CIRCLE = Significantly higher/lower than previous wave
Half report current hiring levels as unchanged, however there is a directional increase in expected future hiring levels.
This corresponds with data showing a strong labor market and further declines in the U.S unemployment rate. The
middle market has accounted for the bulk of new jobs since the end of the Great Recession.
As David Rosenberg of
Gluskin Sheff recently pointed out, during the past 65 months, the U.S. jobs market has added 13 million net new jobs
without one monthly decline, the longest period of sustained jobs growth on record.
8 | MARCH 2016
. EMPLOYEE COMPENSATION
Increase(d) Somewhat/Substantially
Q2 2015
50%
40%
Q3 2015
Decrease(d) Somewhat/Substantially
Q4 2015
53%
44%
51%
41%
2%
3%
Q1 2016
46%
48%
5%
5%
2%
3%
3%
56%
48%
53%
44%
56%
47%
49%
48%
Current
(N=210)
Future
(N=209)
Current
(N=252 )
Future
(N=252)
Current
(N=208)
Future
(N=208)
Current
(N=424)
Future
(N=426)
4%
% Remain
Unchanged
• Thinking about employee compensation at your organization this quarter versus last quarter, how would you describe the current employee compensation level on average? Would you say
employee compensation, on average, has . . .
• What are your expectations regarding your organization’s employee compensation over the next six months? Would you say employee compensation, on average, will . .
.
As in previous waves, very few respondents expect a decrease in employee compensation. This matches data showing
wages continue to edge upward, with wages and salaries increasing at roughly a 2.5 percent pace, and is consistent with
our forecast of wages improving to 3 percent on a year-ago basis by the end of 2016.
ACCESS TO CREDIT
Easier/Much Easier
Unchanged
More/Much More Difficult
Q2 2015
Q3 2015
Q4 2015
Q1 2016
19%
21%
15%
20%
76%
71 %
5%
8%
Current
(N=209)
Current
(N=247)
75%
10%
Current
(N=202)
70%
10%
Current
(N=420)
• Thinking about the availability or ease with which your organization can borrow money this quarter versus last quarter, how would you describe current access to credit? Would you say that
accessing credit is . .
.
Similar to previous quarters, most companies see no change in credit access. Total private credit creation was up
5.5 percent on a year-ago basis.
RSM US MIDDLE MARKET BUSINESS INDEX | 9
. PLANNED BORROWING
Decreased Somewhat/Substantially
Q2 2015
Unchanged
Increased Somewhat/Substantially
Q3 2015
Q4 2015
Q1 2016
19%
12%
14%
64%
64%
23%
22%
10%
56%
61%
25%
28%
Future
(N=251)
Future
(N=209)
Future
(N=203)
Future
(N=419)
• What are your expectations regarding your organization’s planned borrowing over the next six months? Would you say your organization’s borrowing will . . .
The majority continue to expect borrowing to remain the same.
AMOUNT PAID FOR GOODS AND SERVICES (EXCEPT LABOR)
Decreased Somewhat/Substantially
Q2 2015
Q3 2015
Increased Somewhat/Substantially
Q4 2015
15%
9%
42%
52%
12%
9%
48%
49%
54%
40%
44%
37%
29%
48%
32%
43%
38%
Current
(N=209)
% Remain
Unchanged
7%
Future
(N=210)
Current
(N=252)
Future
(N=252)
Current
(N=208)
Future
(N=209)
Current
(N=426)
Future
(N=426 )
4%
67%
9%
Q1 2016
43%
5%
63%
• Thinking about the prices that your organization pays for all goods and services, except labor, this quarter versus last quarter, how would you describe the current general level of prices paid?
Would you say prices paid, on average, have . .
.
• What are your expectations regarding the general level of prices that your organization will pay for all goods and services, except labor, over the next six months? Would you say prices paid,
on average, will . . .
SQUARE/CIRCLE = Significantly higher/lower than previous wave
Compared with the last quarter, significantly fewer respondents expect the amount paid for goods and services to
increase in the next six months, particularly among the smaller companies.
Meanwhile, core inflation data, which
excludes food and energy, is moving closer to the Federal Reserve’s 2-percent target.
10 | MARCH 2016
. AMOUNT RECEIVED FOR GOODS AND SERVICES
Increase(d) Somewhat/Substantially
Q2 2015
Q3 2015
13%
% Remain
Unchanged
Q4 2015
48%
40%
38%
11%
6%
6%
28%
Decrease(d) Somewhat/Substantially
Q1 2016
38%
28%
23%
10%
8%
43%
15%
13%
59%
45%
56%
46%
67%
53%
57%
44%
Current
(N=189)
Future
(N=189)
Current
(N=230)
Future
(N=230)
Current
(N=191)
Future
(N=191)
Current
(N=396)
Future
(N=396)
• Thinking about the prices that your organization received for all of its goods and services this quarter versus last quarter, how would you describe the current general level of prices received?
Would you say prices received by your organization, on average, have . . .
• What are your expectations regarding the general level of prices that your organization will receive for all goods and services over the next six months? Would you say the prices received by
your organization, on average, will . .
.
SQUARE/CIRCLE = Significantly higher/lower than previous wave
Although significantly fewer than last quarter, more than four in 10 expect the amount received for goods and services
to remain the same.
INVENTORY LEVELS
Increase(d) Somewhat/Substantially
Q2 2015
Q3 2015
31%
19%
Decrease(d) Somewhat/Substantially
Q4 2015
32%
29%
28%
18%
17%
Q1 2016
18%
16%
% Remain
Unchanged
% Do Not
Have
Inventory
18%
19%
21%
17%
21%
19%
23%
38%
52%
33%
51%
33%
50%
35%
45%
31%
26%
Current
(N=210)
Future
(N=155)
Current
(N=252)
32%
Future
(N=174)
Current
(N=209)
27%
Future
(N=141)
Current
(N=426)
Future
(N=310)
• Thinking about your organization’s inventory levels this quarter versus last quarter, how would you describe current inventory levels? Would you say inventory levels have . . .
• What are your expectations regarding your organization’s planned inventory levels over the next six months? Would you say your inventory levels will .
. .
Current percentages include those who do not have inventory; Future percentages exclude those who do not have inventory.
Inventory levels continue to be expected to increase in the future among one third of respondents, a perception
unchanged over time. Again, if the U.S.
were teetering on the brink of recession we would expect to see a sharp
curtailment of six-month ahead inventory outlooks.
RSM US MIDDLE MARKET BUSINESS INDEX | 11
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