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The experts:
Telecoms M&A in 2015
1.
2.
MM
MM
IB
JB
The telecoms sector is undergoing substantial changes, as the industry players
get to grips with fast-evolving technology, tough regulators and changing consumer
tastes. But how are these factors changing M&A? Toppan Vite, in partnership with
Mergermarket, asked four industry-leading figures for their thoughts.
Mergermarket: From your perspective, what has
been happening in the telecoms dealmaking
arena so far in 2015 in terms of activity,
compared with the year before?
Our TMT practice as a whole has seen an increase
in activity this year. Within telecoms, however, we are
seeing fewer deals. I believe that this is a reflection
of the consolidation that has already occurred.
There
are simply fewer mid-sized targets out there than
there were several years ago.
For me, dealmaking activity in telecoms has certainly
rebounded from where it was last year. The deals we
are working on at the moment are both announced
and unannounced, and there are a couple of drivers
1
Making the right call? Telecoms M&A in 2015
behind them. One of these is bundling – indeed,
we’ve seen recently the stock prices of content
providers getting hammered.
At the moment there
are a lot of unknowns in the market, and no one
wants to be behind the curve.
MC
Looking at Europe, telecoms is still a very active
sector. We’ve seen a lot of big mobile deals, and
there is plenty of discussion about what is to come
– perhaps Liberty and Vodafone. In the last three
or four years, the types of deals being done have
got a lot more interesting.
The first few years were mobile consolidation.
Now, the trend is towards investing in content
delivery and advertising and in multi-play positions.
We’re seeing this in Belgium, where Telenet is picking
3.
4.
1.
Ian Blasco (IB)
Partner
Riverside Partners
2. John Beahn (JB)
Counsel
Skadden, Arps,
Slate, Meagher
& Flom LLP
3. Miranda Cole (MC)
Partner
Covington & Burling
4.
Marc Leaf (ML)
Partner
Drinker Biddle
. 2
What effect are antitrust concerns having
on telecoms dealmaking?
JB
In the US, the Department of Justice takes a close
look at any deal involving consolidation of distributors
of content or holders of commercial spectrum
licenses. We’ve seen that recently with announced
cable deals and rumored wireless deals. Antitrust
regulators can stop these deals in their tracks.
Increased antitrust scrutiny in Europe is certainly
an issue in the telecoms space, but (European
Commissioner for Competition) Margrethe Vestager’s
focus on a combined company’s power to raise
prices is in fact a highly traditional approach
to pre-merger review.
A greater concern may be the EU’s recent
inquiries into standard business practices such
as volume pricing and rebates in the original
equipment manufacturer’s supply-chain. In the
current climate, potential regulatory exposure
is a risk that may be particularly difficult to diligence.
Meanwhile, in the US, regulators have shown
a willingness to advance more creative theories
of market power in pre-merger review, adding to
execution risk even in cases in which there is little
or no direct competition between merger parties.
MC
ML
MM
ML
up Base in a deal.Essentially, there are two things
happening.
One, multi-platform combinations —
which are making the access routes higher —
and two, vertical integration.
It started with the Austrian mobile deal, which
became a template for a series of deals where
similar remedies were offered. The commission
has since looked at whether these remedies
Marc Leaf: We’re seeing a strong uptick in deal
activity across the board, with buyers opportunistic
and sellers anxious to catch the current wave
of demand.
Making the right call? Telecoms M&A in 2015
. were effective, and recent developments (namely
TeliaSonera/Telenor) suggest that the bar has
been raised.
For those kind of horizontal deals, companies
might need to think more broadly about regulatory
concerns. Though OFCOM in the UK, for instance,
approved to BT-EE deal despite worries.
Regulators are pragmatic and are realistic
when looking at alleged concerns. They are
not killing deals, but they are performing
their function.
MM
IB
How are companies responding to consumers’
increasing preference for bundled telecoms
and TV services, and how is this
affecting dealmaking?
Consumers are continuing to go for bundled
packages. As this goes on, old business lines
will start to crumble.
For example, one of our portfolio companies
has several university clients for bandwidth
solutions.
In the past, they sought data only
but are increasingly seeking a bundled data
and video solution. To service this demand,
we had to form partnerships with video
providers in order to provide the full bundle
of desired services.
This shift is happening not just in enterprise,
but also on the consumer side. And as consumers
want more bundles, the more these kind of
partnerships and takeovers will go on.
3
Making the right call? Telecoms M&A in 2015
“
We’re in a world
where content
providers can easily
access the internet and
broadcast.
Controlling
more of the market with
this in mind is critical.
Ian Blasco, Riverside Partners
”
. JB
MC
ML
It’s hard to judge – it is somewhat of a known
unknown. But it’s certainly an issue companies
are aware of.
With ‘cutting the cord’, so to speak, even
with consumers wanting to get a bundle package,
they will need a cord. However, with there being
a resistance to bundled cable firms, they are
wondering how to compete in a non-bundled
world.They need to make sure they
can compete.
In terms of wireless, the big deals in a sense
have already been done, so we’ll probably be seeing
more and more ‘bolt-on’ deals – filling in the gaps,
so to speak. We’ve already seen this with companies
such as Verizon adding spectrum, and spectrum
swaps taking place.
They don’t care whether they get their bits
by Wi-Fi, cellular, fiber, or whatever technology
is just around the corner.
Consumers choose
bundling when it results in lower pricing or greater
value. Providers drive bundled service offerings
because it helps cut-down churn.
MM
What is driving the spate of megadeals
this year, such as the BT-EE, Alcatatel-Nokia
and Charter Comms-Time Warner deals?
I’m not sure that consumers do prefer to bundle
their telecoms and TV services, to be honest.
Consumers want the ability to access information,
communications, and entertainment at anytime,
anywhere, from any device.
4
Making the right call? Telecoms M&A in 2015
It’s about pursuing scale. We’re in a world where
content providers can easily access the internet and
broadcast.
Controlling more of the market with this
in mind is critical.
ML
People are suggesting that the Telenet deal
is a guinea pig – testing how the Commission will
view multi-play (rather than mobile-to-mobile) deals.
Service providers want to develop relationships
with users so that whatever device they have
on their ‘pipe’ – whether it be TV, PC, tablet,
mobile – they get comparable content and
services. This is something that will continue
as consumers move in this direction.
IB
John Malone (famed telecoms executive) predicted
the current wave of consolidation two years ago.
He cited economies of scale and the ability of larger
players to make the large investments in technology
and infrastructure needed to meet consumer demand
for faster broadband speeds.
MC
If you look at what BT are doing, they are following
a similar pattern to Telenet with Base. BT is turning
itself into a multi-play provider that is able to
provide non-linear TV voice and with fixed and
mobile broadband.
JB
The recent cable transactions were in part
a reaction on the cable side.
If you think
about it, the cable companies such as Charter
. . Communications get their content from firms such
as Time Warner and Fox, which have grown over
the years by acquiring more content. For cable,
they need to be able to display that they have
the consumers to view the content being offered.
Deals like this provide more leverage for them
in order to attract that content.
The BT and EE deal was really more of a
scale issue, and the need to increase speed and
coverage. With telecoms being such a competitive
market, and to distinguish yourself you need
to perform either in terms of price, performance,
or both.
Wireless companies are quickly realizing that
they might not have the capacity to go direct
to consumer. If you think of cell phones now, for
example, many people now watch most of their
content on these devices.
MM
Where will telecoms M&A become more apparent
in 2015?
IB
We’ll see more deals in the broadband space.
Providers are looking for growth, and smaller
businesses can provide that with their broadband
capabilities.
These kinds of companies will always
be attractive to bigger firms. Whether it’s things
such as managed services or OTT, it’ll be in demand.
JB
One aspect people are not focusing on is
infrastructure – network equipment, IT infrastructure
and the like. It becomes kind of like an arms race
6
Making the right call? Telecoms M&A in 2015
between content providers and carriers.
You will
see as carriers are getting bigger, companies will
be selling off infrastructure and wanting to keep
the digital side.
Also, more cross-border M&A is likely. We’ve
already seen it with AT&T going into Mexico.
Expect to see more transnational networks and
services provided by US carriers.
“
Wireless companies
are quickly realizing that
they might not have the
capacity to go direct to
consumer. If you think
of cell phones now, for
example, many people now
watch most of their content
on these devices.
”
John Beahn,
Skadden
.
ML
We’ll see a lot of deal activity in digital advertising
technologies and other technology providers.
MC
Control over the access network will continue
to be imporant. There is a challenge for regulators
in this context that they don’t create a duopoly
(in the absense of effective regulation).
More vertical integration is also likely. We’ve seen
Telecoms players looking at digital advertising and
other parts of the “stack” (look at Verizon/AOL).
MM
MM
IB
Will we see increasing convergence of TMT
companies as ‘quad plays’ become more apparent?
IB
want to reach customers on several platforms.
If you look at AT&T, for example, they are now
reaching customers basically on every screen they
own – and soon, their appliances and cars.
To be honest, I’m not a big believer in quad plays.
Wireless is distant from land-line. There is a logic
in combining the latter to residence and the wireless
to the individual, but putting them together doesn’t
make sense to me.
The triple play is a much more
compelling case in my opinion.
ML
JB
Convergence is here to stay. A bit is a bit, whether
that bit carries a telephone call, text message, data
file, web page, or audio-visual content, but whether
US broadband providers will continue to acquire
mobile telecom providers – or simply partner and
re-sell mobile telephony on a co-branded or private
label basis, remains to be seen.
Like before, this is one of the known unknowns.
I think it’s fair to say that in this environment,
telecoms companies want diversification. And they
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Making the right call? Telecoms M&A in 2015
JB
How are telecoms companies coping with the
need to provide better infrastructure?
I’ve seen this pressure first hand.
Two of our
telecoms portfolio companies, ITC and FirstLight,
have enjoyed success in recent years, both landing
big accounts. However, landing big accounts means
you have to invest heavily in the infrastructure
as well, both in terms of hardware and services.
In terms of infrastructure, security is a growing
concern. Considering the number of scandals these
days involving companies losing customer data,
clients want to make sure that the pipelines their
information goes down is secure.
This is one area
that will grow. But you also have to marry this
with quality of service as well.
Telcos use infrastructure, and will look at and try
to obtain it. One of the issues the industry faces
is generation changes.
We’re on 4G now – when
we get to 5G, the radio towers need to be
redeveloped. This is extremely expensive hardware
to update or replace for every generational change.
This is why we see traditional telcos, such as AT&T
for example, slowly becoming software companies.
Changing software is a lot cheaper than
changing hardware.
US$bn
190
value of global
telecom deals YTD
125
total global telecom
deals YTD
Data correct as of
September 14, 2015
. ML
Obviously, bigger companies can more easily
bear the cost of investing in infrastructure.
However, the same is true of more efficient
companies, and both trends should continue
to drive deal activity.
MC
This debate isn’t only playing out in a deal context
– it’s also front and center in the regulatory context.
Everyone has heard concerns about whether the
network operators can invest to upgrade and keep
up with technological advancements.
The European Parliament is about to vote
on the compromise position on net neutrality.
It will be interesting in the coming years
to see how that is implemented across the
European member states. The language
of the proposal leaves quite a lot of room
for differing implementation.
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Making the right call? Telecoms M&A in 2015
“[Radio towers are]
extremely expensive
hardware to update.
This is why we’re seeing
traditional telcos, such
as AT&T for example, slowly
becoming software companies.”
John Beahn, Skadden
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