Making the break:
Selling and disposing
non-core and under-performing
assets in Japan
September 2015
Second line optional lorem ipsum
B Subhead lorem ipsum, date quatueriure
. Contents
3 Foreword
5
Executive summary
6
Profile of respondents and methodology
9
The business of break-ups: Divestitures in corporate Japan
12
Strategy drives divestitures
14
Internal challenges: Addressing concerns among managers
19
Maintaining the company’s image and other external challenges
20
Consistent portfolio reviews reveal value opportunities
21
A strategy for divesting is as important as one for the buy-side
22
Maximizing price: Considerations for auctions and exclusive negotiations
25
Divestitures remain domestic, but foreign capital shows promise
28
A roadmap to meeting deadlines
30
Making the best of your divestiture
33
Contact Deloitte
34
About Mergermarket
. Foreword
Sharp’s reported spinoff of its LCD panel business. Pioneer’s sale of its disc-jockey
equipment line. A comprehensive restructuring at Sony to separate its TV business
and sell its ailing PC division. These are just a few of the deals making headlines
as corporate Japan divests, availing companies of non-core assets and creating
opportunities for investors.
Now more so than ever, economic uncertainty and disruption from market competitors
demand that Japanese corporates be nimble and adaptable to increasing volatility.
Yet those with a diverse corporate portfolio, the result of years of acquisitions or
industry consolidation, may find it difficult to remain agile.
Even more may have
loss-making or underperforming business units draining resources or returns to
shareholders. As a result, many are using divestitures to scale back in certain sectors
and bolster others as they reassess their long-term business objectives and prepare
to defend and expand market share.
To understand how corporations in Japan – including domestic corporations
and their multinational counterparts – are approaching divestitures, Deloitte, in
partnership with Mergermarket, surveyed a select group of 60 market participants
that had divested at least one asset within the past 18 months. Their collected
sentiment has helped in understanding the current market with regard to divestiture
activity, rationale, and the inherent challenges of finding a buyer and selling assets.
It has also been invaluable in painting a picture of expectations in the coming
months and years, as well as highlighting best practices to make a clean break.
Making the break: Selling and disposing non-core and under-performing assets in Japan
3
.
4
. Executive summary
Corporates turn to divestitures
Among Japanese corporates and foreign multinationals
surveyed in this report, 90% said they had completed
at least one divestiture in Japan in the past 12 months,
and 15% said they had completed two or more such
transactions. Almost half (49%) of respondents said they
had completed the sale of a majority or wholly-owned
subsidiary, while 45% said their divestiture involved the
sale of an equity method investment. 17% said they
contributed a business to a joint venture (JV).
Strategy drives sell offs and splits
Selling an asset that was not core to the company’s
overall business strategy was the top driver of
divestitures (44% of respondents). This was followed
by 21% who said they sold non-core or underperforming assets to fulfill financing needs and 18%
who said their divestiture was linked to the disposal
of a distressed business unit.
Internal and external challenges
The greatest internal challenge in their recent
divestitures involved gaining support from management
toward executing the deal (55% of respondents),
followed by 46% who said separating subsidiary
operations from parent operations created one of the
greatest challenges.
External matters that affected
the divestiture included the impact the process would
have on the company’s image (56% of respondents),
followed by the valuation gap between buyer and seller
(43% of respondents).
Increasing the odds of closing
When divestitures failed to close, 35% of respondents
said it was due to a lack of preparation of management
teams. To alleviate tension or misunderstanding during the
process, respondents said internal marketing campaigns
or direct communication with managers proved
beneficial to maintaining operations and preventing
a flight of managers once the deal was announced.
Sale prices meet expectations
Overwhelmingly, respondents agreed that the prices
received from recent divestitures were as expected
(79% of respondents), while 13% said the value was
more than they anticipated. When negotiating and
completing the sale of an asset, preference was heavily
weighted towards an exclusive negotiation (73% of
respondents) as opposed to an auction sale process
(27% of respondents).
Preference for Japanese buyers
In terms of preferred buyers, respondents favored
Japanese acquirers (corporates, trading houses, and
private equity firms) over their foreign counterparts by
a noticeable gap: 95% in favor of Japanese corporates
compared to 25% for foreign multinationals and
an even smaller 7% for foreign private equity firms.
Respondents noted that while foreign buyers may offer
competitive or even higher valuations, domestic buyers
are perceived as more likely to close a transaction.
Foreign investors will remain acquisitive
While 91% of respondents had closed recent
divestitures with Japanese buyers, survey participants
expect that foreign investors will continue to actively
pursue acquisitions in Japan.
According to 41% of
respondents, foreign multinationals are expected to
show a high to moderate degree of interest in divested
assets as they set their sights on the Japanese market.
Foreign investors can increase their odds of being
the selected bidder for a Japanese asset by being
non-disruptive to the seller's core business (92% of
respondents), a task that is often supported by utilizing
Japanese financial advisors and consultants to facilitate
bi-lingual negotiations and transactional guidance.
Review early, review often
Portfolio reviews were commonplace among
respondents, with 40% saying these were carried out
on an annual basis and 30% saying such reviews were
completed every 6 months. These periodic evaluations
helped managers prune their corporate portfolio by
identifying businesses that no longer supported the
long-term corporate goals and strategy.
Making the break: Selling and disposing non-core and under-performing assets in Japan
5
. Profile of respondents
and methodology
From January to March 2015, Remark, the publishing division of Mergermarket,
canvassed the opinions of 45 M&A practitioners from Japan and 15 that described
themselves as foreign multinationals with operations in Japan. Fifty-eight percent
described their company as a private company, while 42% said their organization was
a public company. Forty-one percent of respondents said their company’s most recent
annual revenue in US$ exceeded US$1bn.
Within the graphed survey results, where figures add up to more than 100%, respondents
were allowed to choose more than one answer. Where figures do not add up to 100%,
this was due to rounding.
Historical data includes all Mergermarket recorded transactions for the period
1 January 2012 to 30 June 2015.
Transactions with a deal value greater than US$5m are included.
If the consideration is
undisclosed, Mergermarket includes deals on the basis of a reported or estimated value
of over US$5m. If the value is not disclosed, Mergermarket captures a transaction if the
target’s turnover is greater than US$10m. Only completed and pending merger and
acquisition deals are collated.
Transactions to be included usually involve a controlling
stake in a company being transferred between two unrelated parties.
In a case where the stake acquired is less than 30% (10% in Asia-Pacific), the deal
will only be included if its value is greater than US$100m.
All US$ symbols refer to US dollars unless otherwise stated. All ¥ symbols refer to
Japanese yen unless otherwise stated.
All data quoted is proprietary Mergermarket or Deloitte data unless otherwise stated.
6
. Which of the following best describes your company/firm?
How would you categorize your company?
5%
25%
42%
58%
70%
Private company
Public company
Japanese trading house
Foreign corporate with operations in Japan
Japanese corporate
What was your company’s most recent annual revenue
in US$?
Within which industry does your main line of business operate?*
Industrials
15%
43%
33%
Financial Services
15%
8%
Consumer
13%
Energy, Mining & Utilities
8%
Real Estate
18%
8%
8%
7%
TMT
7%
11%
Under $100m
$251m-$500m
$1bn-$5bn
5%
$100m-$250m
$501m-$1bn
Business Services
$5bn-$25bn
$25bn or more
Construction
5%
Agriculture
3%
Leisure
3%
Transportation
2%
*Percents may add up to more than 100% due to trading houses with numerous lines of business
Making the break: Selling and disposing non-core and under-performing assets in Japan
7
. 8
. The business of break-ups:
Divestitures in corporate Japan
“In recent years some of our businesses have
lost profitability. Where they once were
catalysts for growth, some quickly became
burdens to our bottom line. After careful
consideration we decided that selling these
businesses was the best option.”
Director of corporate development,
Japanese trading house
Corporate divestitures can be an effective tool for
unlocking value. The sale of an asset, a business unit
or a subsidiary has the benefit of generating or freeing
up capital and often increasing profitability margins
and shareholder returns.
Divestitures can also allow a
company to redeploy management resources to focus
on the core businesses.
As corporations realign their strategy and focus,
divestitures in Japan are becoming a more common
mechanism for extracting value from subsidiaries
and non-core assets. This is true for both Japanese
corporations and trading houses, as well as their
multinational counterparts as both seller groups
account for some of the top divestitures over the
past year and a half (Figure 1).
Figure 1: Top divestitures in 2014 – H1 2015
Announced Divested asset
date
Asset details
Bidder
company
Bidder Seller
country company
Seller
country
Deal
value
JP¥m
4/28/14
Hartford Life
Insurance
Japanese annuity
subsidiary
Orix Life
Insurance
Corporation
Japan
Hartford Life
Inc.
USA
110,980
1/30/14
NEC Biglobe Ltd.
Internet service
provider
Japan Industrial
Partners
Japan
NEC
Corporation
Japan
110,112
11/17/14
Bushu
Pharmaceuticals
Ltd.
Phamaceutical drug
manufacturer
Baring Private
Equity Asia
Hong
Kong
Tokio Marine
Capital Co.,
Ltd.
Japan
82,460
9/16/14
Pioneer DJ
Corporation
DJ entertainment
business unit
Kohlberg Kravis
Roberts
USA
Pioneer
Corporation
Japan
57,908
5/12/15
Santen
Pharmaceutical
Anti-rheumatic
pharmaceutical
business
Hyperion
Pharma
Co., Ltd.
Japan
Santen
Japan
Pharmaceutical
Co., Ltd.
46,563
3/31/15
Citi Cards Japan
Inc.
Credit card business
Sumitomo
Mitsui Trust
Holdings Inc.
Japan
Citigroup Inc.
USA
41,334
2/3/15
Hitachi Metals
Techno Ltd.
Construction
business
The Carlyle
Group
USA
Hitachi Metals
Ltd.
Japan
30,627
11/21/14
TIPNESS Ltd.
Fitness club chain
Nippon
Television
Holdings
Japan
Suntory
Holdings Ltd.
Japan
25,172
4/22/14
Net Japan
Co., Ltd.
Precious metal,
jewelry, and
diamond recycling
company
ORIX
Corporation
Japan
Baring Private
Equity Asia
Hong
Kong
24,056
3/25/15
FXCM Japan
Commodities futures Rakuten
Securities Co., Ltd. trading service
Securities Inc.
Japan
FXCM Inc.
USA
7,719
Making the break: Selling and disposing non-core and under-performing assets in Japan
9
.
Figure 2: How many corporate divestments have you
completed in the past 12 months?
Two or three
None
14%
10%
More
than
four
1%
A divestiture is an increasingly popular solution for
those assets that no longer serve the long-term
corporate strategy. In our survey of business leaders,
90% said they divested at least one business in
the past year (Figure 2). Of those, 15% said they
completed two or more such deals.
Highlighting the benefits of these transactions, the
director of corporate development at a Japanese
trading house said, “In recent years some of our
businesses have lost profitability. Where they once
were catalysts for growth, some quickly became
burdens to our bottom line.
After careful consideration
we decided that selling these businesses was the
best option.”
One
75%
Close to half of respondents (49%) said their divestitures
involved the sale of a majority or wholly-owned
subsidiary (Figure 3). An equally large percentage of
respondents (45%) noted deals involving the sale of an
equity method investment, with proceeds being used to
pay off debt or generate cash flow. Lower percentages
of respondents said recent divestitures involved the
contribution of a business unit to a joint venture (17%)
or the sale of a carved-out business unit (12%).
Figure 3: Which of the following divestiture types have you completed in the past 12 months?
Sale of a majority or wholly-owned subsidiary
49%
Sale of an equity method investment
45%
Contribution of a business to a joint venture
17%
Sale of a carved-out business
12%
10
.
Figure 4: Corporate divestitures in Japan
25
400
350
20
Number of divestitures
300
250
15
200
10
Deal value JP¥bn
Trends and outlook for 2015
Recent activity may be the result of encouraging
conditions following Prime Minister Shinzo Abe’s
blueprint for structural reform and corporate
reorganization (or ’Abenomics’). In line with this plan,
many Japanese corporates are using divestitures to
downsize and effectively reduce costs and increase cash
flow and profitability. This has contributed to a steady
increase in divestiture activity since 2013. Values reached
a peak in the first half of 2014 totalling JP¥359.6bn
(US$2.9bn) (Figure 4).
While deal values for H1 2015
sank markedly compared to H1 2014, the number of
completed divestitures hit a record 23 for the first half
of the year. This trend illustrates a growing awareness
among Japanese corporates of the benefits of shrinking
the corporate portfolio.
150
100
In the year ahead, respondents do not anticipate
significant additional divestiture activity within their
own organization. Only 17% said they expect to
complete divestitures in the next 12 months (Figure
5).
While most said this was because they had already
sold or spun out all non-core assets, others hinted that
various internal and external challenges have and would
continue to create stumbling blocks in the divestiture
process. Still, there is potential for increases in divesting
activity as 2015 progresses. Indeed, the continued focus
for Japanese companies to increase profitability and
shareholder returns and the recent fluctuations in the
Nikkei 225 could spur sell offs later in the year.
5
50
0
0
H1
H2
2012
Number of divestitures
H1
H2
2013
H1
H2
2014
H1
2015
Total deal value JP¥bn
Source: Mergermarket
Figure 5: How many divestitures do you expect to complete in the next 12 months?
Two or three
6%
None
One
83%
11%
Making the break: Selling and disposing non-core and under-performing assets in Japan
11
.
Strategy drives divestitures
"In the Japanese market we see companies
in certain market segments – notably,
manufacturing and technology – becoming
more focused on defining the company’s
core competencies and business strategy
and proactively divesting non-core or
unprofitable businesses as opposed to reacting
to external pressures after the company has
already experienced undesirable results.”
Masaki Ide, Deloitte Partner, M&A Reorganization
Services
Companies overextending their reach can quickly find
themselves in precarious positions when resources
become scarce or when market changes threaten
growth. Accordingly, 44% of respondents said
divesting non-core assets was either the most or
second-most important driver of divestiture activity
in the past year (Figure 6). Selling non-core assets
made their companies leaner and more agile, qualities
essential to weathering market volatility and possible
disruption from market competitors.
Purely financial motives were also behind recent
activity. According to 21% of respondents describing
their recent divestitures, proceeds were used to pay
down debt, strengthen the balance sheet, and raise
capital to support products and services core to the
business or explore new market segments with high
growth potential.
Disposal of distressed or unprofitable business units
was mentioned by 18% and 8% of respondents,
respectively.
Especially in these cases, sellers often face
the challenge of finding a new owner, be it another
corporate or private equity firm, who can turn the unit
around and return it to profitability.
Timing of divestitures was another important
consideration. According to 16% of respondents,
company management waited until ideal market
conditions manifested, making it an opportune moment
to sell.
50%
12
. Figure 6: What was the rationale behind your recent divestiture?
Non-core asset to
business strategy
3%
Financing needs
(reduce debt/
raise capital)
Market
conditions
made it
a better time
to divest
Disposal of
distressed
business unit
Business growth
was constrained
within the parent
organization
Unsolicited
offer from
interested party
Too much risk
in the business
41%
8%
6%
11%
13%
Proï¬table
but didn’t
meet targets
11%
5%
40%
7%
30%
13%
7%
3%
3%
5%
Not
proï¬table
9%
3%
20%
5%
10%
0%
Most important
Second-most important
Making the break: Selling and disposing non-core and under-performing assets in Japan
13
. Internal challenges: Addressing
concerns among managers
When divesting, various factors threaten to stall or
destabilize the process. While externalities like shifts
in the market make the extraction and sale of a
business unit unpredictable, internal issues can also
create challenges.
In our survey, hurdles to divesting were most likely
to arise from managers and management decisions.
According to 55% of respondents, obtaining support
from management was the greatest internal challenge
(Figure 7).
For our respondents, differing opinions among
middle managers on how to carry out executive level
directives often caused the divestiture to falter. In
other cases, managers and even executive decision
makers may cling to assets or business units with
the hope of reviving sales or profitability. Equally,
sentimentality for a unit that has ties to a company’s
past may impede the decision to sell.
Managers must realize that the sale of a business
unit is a race against the clock.
Stalling the process,
especially for a business unit with declining financial
results, can not only lead to a loss in value in the
asset, but also drive away potential buyers. Sellers
must realize that the sooner the asset is divested,
the sooner the seller can focus its attention on the
remaining core businesses.
Dispelling a failure mentality
Rallying support from managers has the potential
to add unnecessary difficulties in an already complex
process. Getting managers on board requires an open
discussion within the managerial ranks.
Managers
cannot feel that they have failed if the organization
chooses to divest a business that they were
responsible for overseeing.
Altering this mentality is one of the top changes
needed to increase the number of Japanese
Figure 7: Which of the following were the greatest internal challenges in your recent divestiture?
60%
Support from management
towards execution
7%
50%
Separating subsidiary operations
from parent operations
Post-transaction support
from employees
40%
30%
20%
Perceived failure on part
of business head
25%
26%
48%
21%
10%
21%
12%
0%
Greatest challenge
14
Second-greatest challenge
6%
. "When a business needs to be divested
because it is non-core or underperforming,
company management responsible for the
business may be hesitant to support the
decision over concerns that the divesture is
a reflection of management’s inability to
operate the business. This perception can be
minimized by having a strategic plan in place
that guides the decision-making process,
and presents the divestiture as an opportunity
to redeploy valuable capital and quality
talent to other core businesses."
Brian Lightle, Deloitte Executive Officer, M&A
Transaction Services
Impacts on the
retained business
Decoupling IT systems
from subsidiary and
parent company
11%
11%
9%
3%
Making the break: Selling and disposing non-core and under-performing assets in Japan
15
. Figure 8: What would need to change inside your organization to increase the level of divestitures ?
0%
More favorable tax results on the sale
Higher valuations
10%
Management being willing to sell an underperforming
business without being seen as having failed to make
the business successful
Greater focus on proï¬tability with less focus
on total revenue
Conï¬dence that the employees going with the
divested business would be taken care of
Willingness to let a third-party provide services
to the company through the divested entity
If publically traded, higher expectation for a positive
impact on share price
To the extent foreign owned, direction from foreign
parent to divest of certain businesses or product lines
20%
Ability to sell to a domestic buyer vs a foreign buyer
28%
34%
36%
36%
30%
47%
50%
51%
40%
58%
50%
16
58%
60%
. Figure 9: If one of your divestitures failed to close, what will you do differently to increase
the likelihood of closing the deal or increasing the success rate?
Prepare our own management team more thoroughly
35%
divestitures in the future (Figure 8). Alongside
favorable tax results and a higher valuation on the
purchase price (58% of respondents each), 51% of
respondents noted management must be willing to
sell an underperforming business without being seen
as having failed to make the business successful.
Reduce operational complexity of the business
30%
Perform more extensive pre-sale preparation for due diligence
12%
Invite a larger number of bidders to participate in the diligence process
11%
Lower the price
6%
Offer a more extensive due diligence process
3%
Creating open communication among management
and clearly defining the reasons for the divestiture
will prevent rumors from festering within the
organization. It can also help prevent a potential
flight of managers or key employees once the sale
is announced.
Business and management continuity often makes
the asset a more attractive proposition. The value
these managers bring is often difficult to measure,
but helps ensure the viability of the business.
Equally,
their networks and knowledge of the local business
environment can prove instrumental in maintaining or
improving the divested asset's profitability. If managers
decide to leave before the deal is complete, it could
significantly impact the final purchase price or other
transactional agreements between buyer and seller.
To avoid these situations, respondents said internal
marketing campaigns or direct communication with
managers should be used in future divestitures. This
was even more pressing if past deals collapsed or
failed to close (Figure 9).
Change negotiation tactics
3%
"While companies continue to increase their
focus around post-merger integration, many
still overlook the challenges of separating a
business until later in the deal process or even
after a divestiture has occurred.
Advance
planning to address potential challenges early
on can help alleviate disruption and enhance
the chances for a successful divestiture."
David Bitner, Deloitte Senior Vice President,
M&A Transaction Services
Separation difficulties
Aside from issues involving managers, 46% of
respondents said the process of separating the
business or subsidiary from the parent company
created one of the greatest internal challenges, as
indicated in Figure 7. As respondents noted, even
the best planned divesture will disrupt the day-to-day
operations at the subsidiary and parent level. From
their experience, various unanticipated challenges
are also likely to arise.
Further, the heavy demand of a divestiture requires
substantial resources and dedication from full-time
senior and mid-level executives.
This commitment
comes on top of the day-to-day commitments of
running the business. As respondents noted, enlisting
the services of additional support staff, or external
advisors, can help alleviate the mounting burden facing
management and help the deal reach completion.
Making the break: Selling and disposing non-core and under-performing assets in Japan
17
. Additionally, 38% of respondents said securing
post-transaction support from employees posed
significant challenges and setbacks. The director of
corporate development at a Japanese trading house
said, “Morale took a noticeable downturn during
and after the divestiture and we saw a significant
increase in employee turnover. Making employees
understand the decision behind the sale was not
easy, and their attachment and comfort with the
business only added to the difficulties of separating
from the parent company.”
Bottom over top line performance
Emphasizing profitability (the bottom line) over revenue
(the top line) was another internal catalyst that could
drive divestitures. According to 50% of respondents,
as shown in Figure 8, adopting this approach could
help corporate leaders identify more business units to
divest, especially those generating relatively low returns
compared to better performing portfolio assets.
Historically, many Japanese corporates across industries
have focused on growing revenue and market share.
Profitability, especially today amid rising competition
from Asian corporate rivals, has lacked such strength.
Success and growth equates to more than sales totals,
18
a reality that has already led many Japanese businesses
to improve profitability by adopting new technologies
and innovative management practices, and also selling
assets that no longer contribute to the company’s
growth agenda and trajectory.
Managing operational complexities
Simplifying the divestiture process is a lofty goal that is
often easier said than done.
However, it is a necessity that
carries weight, particularly among survey respondents
who experienced failed divestitures.
The ability to reduce operational complexities at the
business being sold was one of the top areas for
improvement, an outcome supported by 30% of
respondents, as shown in Figure 9, that saw their
recent deals fail to close. This can mean different things
for different companies and often entails industryspecific hurdles that will need to be overcome. Rolling
out a plan to decouple operations, pinpointing where
synergies will be lost, and separating IT systems can
assist in streamlining the divestiture process.
While a
task best suited for internal managers knowledgeable on
the inner workings of the business, consulting third-party
advisors can often present new perspectives on how
best to achieve these ends.
. Maintaining the company’s
image and other external
challenges
Respondents also highlighted a number of external
challenges to their recent divestitures. Foremost
among these was the impact the process would
have on the company’s image, an issue highlighted
by 56% of respondents (Figure 10). Once a
divestiture is announced, questions and concerns
involving the company’s health and position in the
market will be raised. Is this a signal of rising stress
within the company’s operational and financial
structure? What does this mean in terms of the
direction of long-term corporate strategy? How will
this affect stakeholder interests? Answering these
questions quickly and thoroughly will help mitigate
any reputational damage and, more importantly,
any spill-over effect on purchase price.
Respondents also said the valuation gap between
buyer and seller was a particularly difficult financial
chasm to bridge.
Regulatory issues are another
major concern, according to 42% of respondents.
This was especially true for prospective foreign
buyers unfamiliar with the complexities of the
Japanese market. In several instances, these buyers
showed high interest which only waned once the
complexities of operating in the Japanese business
environment set in.
Figure 10: Which of the following were the greatest external challenges
in your recent divestiture?
60%
Impact on company image
7%
50%
Valuation gap between
buyer and seller
Regulatory concerns
Stock price fluctuation
40%
30%
19%
33%
20%
Relationship with
main banks
20%
49%
10%
20%
22%
10%
17%
2%
0%
Greatest challenge
Second-greatest challenge
Making the break: Selling and disposing non-core and under-performing assets in Japan
19
. Consistent portfolio reviews
reveal value opportunities
Regularly evaluating assets within the corporate portfolio
can paint a picture of performance across businesses
and product lines. Performing this type of periodic
evaluation can make it easier to help prune business lines
that are underperforming or that no longer support the
corporation’s long-term goals and strategy.
Figure 11: How often does your company conduct a portfolio review?
In our survey, 40% of respondents indicated that these
portfolio reviews take place annually (Figure 11). Thirty
percent said analyzing the portfolio is completed every
six months.
In a recent portfolio review that led to a divestiture,
the director of M&A at a Japanese trading house
said, “We had to constantly review our portfolios and
understand our strengths and weaknesses in a timely
manner to stay competitive and ensure profitability.
Reviewing in six month intervals allowed us to evaluate
the portfolio amid changing market conditions and,
once we’d determined that a divestiture was the best
option for certain assets, we plotted out an appropriate
exit strategy for that business.”
Annually
40%
Every 6 months
30%
Every 12-18 months
10%
Every 2 years
2%
Never
18%
Still, a surprisingly high number of respondents (18%) said
screening their companies’ portfolios was not a priority.
Instead, divestitures occurred on an ad hoc basis, not as
part of a defined corporate strategy. While divestitures
carried out under these circumstances can still yield
results, the lack of planning or strategic vision may lead to
problems during deal negotiations, lower price offerings,
or a collapse of the deal altogether.
"Reviewing in six month intervals allowed us to evaluate the portfolio
amid changing market conditions and, once we’d determined that a
divestiture was the best option for certain assets, we plotted out an
appropriate exit strategy for that business."
Director of M&A, Japanese trading house
20
.
A strategy for divesting
is as important as one
for the buy-side
It’s a common mistake to leave divestitures outside
of business development plans. With corporate
development largely focused on expanding to achieve
growth and synergies, these plans can sometimes
emphasize the acquisition and integration process
over one of selling and dis-integration. In comparison,
divestitures are often more intense, and can create
more disruption and risk than merging business
entities. A comprehensive blueprint to divest that
matches the precision and level of planning of
acquisition strategies can prove vital to a smooth
transition of ownership and produce the highest
sell-side returns possible.
Close to half of respondents (43%) shared this
sentiment, saying that both acquisition and divestiture
processes were equally well defined (Figure 12).
Elaborating on this thought, the director of
corporate development at a Japanese corporation
said, “Acquisitions and divestitures are not as simple
as buying or selling a product.
These are far more
complex processes that require a clearly defined,
articulate strategy. Considering the future market
and need for corporations to downsize to remain
competitive, divestments will be just as important
as acquisitions to maintaining growth. As such, when
divesting assets we take an almost surgical approach,
one that matches our acquisition process in terms of
"We are seeing more companies establish cross
functional management teams, often led by
the corporate development group, to
strategize not only on acquisitions but also
on the areas where divesting may enhance
enterprise value and core competencies by
redeploying capital and talent."
Eiko Nagatsu, Deloitte Partner, M&A Transaction
Services
corporate-wide understanding and commitment
as well as resource allocation.”
Only 22% of respondents said their organization
places more emphasis on the acquisition process,
while an even smaller percentage of 12% said the
divestiture process receives greater attention.
Somewhat
surprisingly, 23% said that neither the acquisition nor
divestiture process was well defined.
Figure 12: Compared to your acquisition process, how well defined is your divestiture process?
43%
BUY
SELL
23%
SEL
22%
L
L
SEL
BUY
BU
BUY
Y
12%
SELL
Both are equally well deï¬ned
Neither have a deï¬ned process
There's more emphasis
on acquisition process
There's more emphasis
on divestiture process
Making the break: Selling and disposing non-core and under-performing assets in Japan
21
. Maximizing price:
Considerations for auctions
and exclusive negotiations
In terms of pricing, the survey shows that sellers are, in
general, receiving their asking price for the assets being
offered. Overwhelmingly, the agreed upon price met or
exceeded seller expectations in their recent divestitures
(Figure 13). Seventy-nine percent of respondents said
they received the value they expected, while 13% noted
the price was more than they had anticipated.
When negotiating and completing the sale of an
asset, respondent preferences leaned heavily toward
exclusive negotiations (73% of respondents) over the
more competitive auction process (27% of respondents)
(Figure 14). While the auction brings more bidders to
the table, its sometimes disruptive and unpredictable
nature raises a number of obstacles.
Respondents’ opinions reflect this uncertainty.
Primarily,
issues revolving around the due diligence process and its
potential impact on day-to-day operations at both the
parent company and entity being sold were concerning
aspects of the divestiture (Figure 15). Forty-one percent
Figure 13: How did the agreed upon price for the asset
compare to your expectations?
of respondents cited the extended and sometimes
intrusive nature of these investigations as reason to
avoid the auction route.
Another perceived limitation of the auction process is
that certain preferred or qualified buyers might avoid
the sale, a sentiment shared by 27% of respondents.
This is due to the increased chance of being out-bid
by competitors, leaving the losing bidders with
nothing more than large dead deal fees owed to
its M&A advisors.
However, the auction process is not without its
advantages. Thirty-two percent said they expect a
higher price due to multiple offers and competition
among bidders in their future divestitures (Figure 16).
A further 25% said having a second buyer as a backup
provided a small sense of security in selling the asset.
An
equally large percentage of respondents (23%) said that
a larger buyer pool provided opportunities to negotiate
for a higher price if initial bids fell short of expectations.
Figure 14: Preferred divestiture sale process
Exclusive negotiation
3%
Signiï¬cantly more
than expected
73%
Auction
10%
79%
8%
22
More than expected
As expected
Less than expected
27%
. Figure 15: If you plan to utilize an auction process for some or all of your
upcoming divestitures, what is the most concerning aspect of an auction?
Figure 16: If you plan to utilize an auction process for some or all of your
upcoming divestitures, which is the most compelling reason for selecting
to sell through an auction?
More structured
process for selling
a company
Ability to negotiate
for a higher price
with multiple bidders
20%
Concern with the
time commitment
on management
and employees to
respond to data
requests and Q&A
15%
Additional cost
for a ï¬nancial
advisor to run an
auction process
17%
Concern that
certain “good”
buyers will avoid
the auction process
(and potential dead
deal fees) as the
chance for success
is more limited
27%
23%
Ability to have
a second buyer
as a backup in
case the process
terminates with
the preferred buyer
25%
Expect a higher
price because
of multiple offers
to choose from
32%
Due diligence
process will
take longer
41%
Making the break: Selling and disposing non-core and under-performing assets in Japan
23
. Figure 17: For your most recent divestiture, which was your preferred buyer type
(Top 3 choices)?
Japanese private equity ï¬rms
Trading houses
20%
Japanese corporates
71%
16%
Foreign multinationals/
corporates
59%
1%
80%
Foreign
private
equity ï¬rms
17%
Sovereign
wealth
funds
3%
7%
3% 1%
4% 1%
79%
4%
40%
6%
7%
20%
0%
Choice 1
24
Choice 2
Choice 3
60%
100%
. Divestitures remain
domestic, but foreign
capital shows promise
Respondents showed a strong preference for selling
to domestic companies over their international
counterparts. This was reflected in the high
percentages for Japanese corporates (95%), Japanese
trading houses (86%), and Japanese private equity
firms (81%) as ideal buyers (Figure 17).
Conversely, only 25% of respondents preferred a
foreign multinational, and an even smaller 7% had
similar preference toward foreign private equity firms.
While foreign buyers may be able to offer competitive
valuations, given regulatory hurdles and the nuances
of the Japanese business environment, respondents
said that selecting a domestic buyer increases the
likelihood of closing the deal.
This sentiment translated into transactions closed with
relation to preferred buyers. Ninety-one percent of
respondents divested assets to a Japanese corporate,
trading house or Japanese private equity buyer (Figure
18). Only 9% surveyed sold to foreign buyers, none of
which were international private equity firms.
However,
it is interesting to note that one in five respondents
gave initial consideration to a foreign corporate during
the early stages of the sale.
Figure 18: Which buyer type did you complete the transaction with?
Japanese corporates
79%
Foreign multinationals/corporates
9%
Trading houses
6%
Japanese private equity ï¬rms
6%
Figure 19: What do you believe will be the level of interest in acquiring divested
assets from the following buyer groups in the next 12 months?
Japanese corporates
31%
28%
42%
Japanese private equity ï¬rms
While divestitures between Japanese buyers and
sellers are an entrenched practice, it is unlikely to
deter prospective foreign acquirers from attempting
to break this trend in the year ahead. According
to 41% of respondents, foreign multinationals are
expected to show a high to moderate degree of
interest in divested Japanese assets over the next
12 months (Figure 19). Foreign private equity firms
will also likely show continued interest to acquire
in Japan.
Supporting these predictions, 66% of
respondents expect the decline in the Japanese
yen against other major currencies to increase the
potential for foreign buyers to enter the Japanese
market or expand an existing presence by scooping
up divested assets at more attractive valuations.
26%
21%
53%
Foreign private equity ï¬rms
22%
14%
64%
Foreign multinationals/corporates
19%
22%
58%
Japanese trading houses
18%
15%
67%
Sovereign wealth funds
6%
25%
High interest
69%
Medium interest
No interest
Making the break: Selling and disposing non-core and under-performing assets in Japan
25
. Finding the right fit
Regardless of domicile country, ideal buyers must be
able to do more than make an enticing cash offer when
acquiring divested Japanese assets. Often times, certain
qualities or factors are preferred above the financial
considerations and total value of the deal.
Top among these was the ability of buyers to be
non-disruptive to the core operations, which 92% of
respondents said is either very important or somewhat
important (Figure 20). Once the sale process
commences and prospective buyers begin investigating
the target’s financials and operations, the sometimes
invasive nature of due diligence and management
involvement from both parties in the transaction can
be both distracting and harmful to work flow at the
target and parent company. For Japanese sellers,
the perception is that this process may be easier to
accomplish – and less invasive – with a Japanese buyer
than a foreign buyer.
Aside from their familiarity with
doing business in Japan, domestic companies need not
worry about language or cultural barriers. Respondents
did note that the use of bi-lingual Japanese financial
sell-side advisors and consultants can help level the
playing field between foreign and domestic bidders.
26
The ability to close transactions (89%) also ranked highly
among qualities in an ideal buyer. Aside from securing
financing, respondents also mentioned the ability for
buyers to appreciate local conditions and cultures
(both national and corporate) and consummate the
transaction with ease.
As such, the geographic distance
of foreign buyers was perceived to be an extreme
disadvantage for them when competing against
domestic bidding rivals.
Employment considerations also received a large
percentage of respondent sentiment in selecting a
buyer. The buyer’s ability to keep the existing workforce
in place (84%) after the business being divested has
changed ownership is a particularly sensitive topic in
Japan. Under the widely understood “social contract”
between employer and employee, workers can expect
to remain employed by the same company until
retirement.
This concept is reinforced by Japanese labor
laws which make it difficult to implement even minor
reductions in workforce. While employee terminations
are not impossible, the legal hurdles and burden of
proof required to make such changes can prove much
more challenging than executing similar rightsizing in
other geographies.
. "Hiring a bi-lingual Japanese financial advisor to facilitate negotiations can
greatly enhance a foreign buyer's ability to successfully enter the Japanese
market. Furthermore, a prospective buyer should try to spend as much time
as possible with seller and target management. The Japanese place great value
on building trusting relationships."
Kotaro Watanabe, Deloitte Partner, Corporate Financial Advisory
Figure 20: Please rate the importance of the following factors in selecting a buyer
Ability to be non-disruptive
to core business
100%
80%
Ability to close
28%
60%
35%
40%
Total transaction value
64%
33%
54%
20%
54%
0%
49%
19%
40%
31%
32%
35%
Ability to keep the divested
entity’s workforce in place
54%
42%
Amount of
upfront cash
19%
33%
38%
25%
Did not require extensive
transition services from seller
Ability to serve
as a supplier
Very important
Ability to obtain regulatory approval
Had least amount of signiï¬cant edits
to purchase agreement or other
transaction agreements
Somewhat important
Making the break: Selling and disposing non-core and under-performing assets in Japan
27
. A roadmap to
meeting deadlines
When it comes to executing the deal on time, 89%
of respondents said their recent divestitures were
completed within a one-year window from the time
the decision was made to divest to the actual execution
of the purchase agreement. This included 44% who
said deals typically required less than six months.
For the most part, these timeframes line up with
respondent expectations. Sixty-seven percent of survey
respondents said the time it took to carry out the
divestiture met their expectations, while 15% said
the process was completed in a shorter amount of
time than anticipated (Figure 21).
Respondents said that prior experience divesting assets
as well as a formal divestiture strategy helped them
reach certain milestones in the sales process within a
pre-defined timeframe. The use of financial sell-side
advisors, used in more than 50% of respondents’
recent transactions, also helped expedite the process.
28
.
Figure 21: How did the time required to execute your most recent significant divestiture
compare with original expectations?
15%
67%
18%
Shorter than expected
As expected
Longer than expected
However, several respondents said that one of
the standout points in closing divestitures without
unnecessary delays was anticipating potential
roadblocks. Japanese corporates that look at the
sale from a buyer's perspective may be better
equipped to predict areas where the deal could stall.
This type of proactive approach can help alleviate or
minimize certain frictions, address issues that arise,
and usher the divestiture across the finish line.
Our survey reflects these issues: 18% of respondents said
their divestitures took longer to execute than previously
planned. In these instances, 42% of respondents
identified negotiations around purchase agreements,
transition service agreements (TSAs) and other contracts
as the biggest culprit for delays (Figure 22). As one
more hurdle to overcome before a divestiture is closed,
addressing TSAs early and anticipating what buyers
will require from these and other agreements can be
beneficial to both parties involved.
Economic volatility, regulatory delays, and extensive
buyer due diligence were also blamed for slowing the
deal process, according to 33% of respondents.
While
external factors are often outside of a seller's control,
proactively supporting the due diligence process by
anticipating and providing pertinent information to
buyers will not only give the deal momentum, but
also build trust in the buyer-seller relationship.
Figure 22: If you answered “longer than expected”, why was this the case?
Negotiations around purchase agreement, TSAs or other contracts
42%
General economic conditions
33%
Regulatory delays
33%
Extensive buyer due diligence
33%
Had to extend the process in order to expand the bidder
pool after initial bidders withdrew or were rejected
25%
Continued ï¬nancial deterioration in the business being divested
8%
Making the break: Selling and disposing non-core and under-performing assets in Japan
29
. Making the best
of your divestiture
Navigating the divestiture process, especially in a volatile market, need
not be an overly complicated undertaking. Discussing strategies for
success, Hiroki Okimoto, Kotaro Watanabe, Eiko Nagatsu, Masaki Ide,
and Brian Lightle of Deloitte Tohmatsu Financial Advisory LLC and
Deloitte Tohmatsu Anchor Management Co., Ltd. elaborate on the
options and resources available to help sellers and buyers realize the
value of these transactions.
Hiroki Okimoto
Managing Director
Deloitte Tohmatsu
Anchor Management
30
Kotaro Watanabe
Partner
Corporate Financial
Advisory
Eiko Nagatsu
Partner
M&A Transaction
Services
Masaki Ide
Partner
M&A Reorganization
Services
Brian Lightle
Executive Officer
M&A Transaction
Services
. While transition service agreements (TSAs) can
take up time and resources, companies can
benefit by using TSAs as part of their dealmaking strategy. How can TSAs best be used,
and what services are most common?
Hiroki Okimoto, Managing Director, Deloitte
Tohmatsu Anchor Management
Often times, acquired companies, especially entities
that have been carved out from another entity, do not
have all of the necessary processes in place on Day
1 to operate on a standalone basis. Therefore, it is
common for the buyer to request the seller to provide
transition services around operational processes and
functions, such as accounting, human resources, and
information systems.
Often times the buyer and seller have different
expectations around a TSA. Many sellers will desire
a shorter, less extensive TSA.
Therefore, during due
diligence, it is important to identify as early as possible
the potential services that may be required in order to
begin the discussions around potential TSA needs with
the seller. Furthermore, a seller can make a divestiture
more attractive by acknowledging up front that it is
willing to provide certain services through a TSA for a
set period of time and share drafts of TSA agreements
early in the process.
What options can sellers take if their divestiture
fails to close? What considerations should
be taken before putting the asset back on
the market?
Kotaro Watanabe, Partner, Corporate Financial
Advisory
If a divesture fails to close, the seller should examine
and address where the process broke down before
making future attempts to sell. For example, if the
seller did not receive any bids or only received bids that
substantially undervalued the business, the seller may
need to re-evaluate the business plan and anticipate
possible barriers for potential buyers.
Also, a seller
should give consideration to both the adequacy of
information disclosed during diligence as well as the
material issues identified and voiced by the buyer
during the fact finding process. If the deal failed to
close after a buyer was chosen, the seller should ask
themselves why this happened and what could they
have done differently?
Many factors can derail a transaction, but ideally a seller
should be as prepared as possible. A seller may want
to work with a financial advisor to develop a robust
business plan, assist with valuation and negotiation
strategies, and vet bidders to improve the prospects of
closing the deal.
Also, an advisor can better position a
seller to meet the challenges posed by potential buyers
during the process, including the type of data a buyer
is likely to expect. Some companies will also prepare
a sell-side or vendor due diligence report to showcase
the business being divested to increase the level of
transparency and accelerate the diligence process.
How can corporate leaders ensure that both the
seller and the buyer remain competitive in their
future markets post-transaction?
Eiko Nagatsu, Partner, M&A Transaction Services
One recommended strategy for remaining competitive
is to ensure that customers do not see the divestiture
as being overly disruptive to business. The buyer and
the seller should proactively meet with key customers
to explain what is being sold and to the extent products
and services were commingled in the past, how these
services and products will be decoupled in the future.
Equally important is how both the buyer and seller
will continue to seamlessly support customers that are
purchasing these decoupled but complementary goods
or services from both parties.
Further, to the extent there
are TSA arrangements, supplier agreements between
buyer and seller, or other continuing relationships, it will
be important for negotiations to be conducted in good
faith as both parties will be dependent on each other to
successfully navigate the transition beyond Day 1.
What considerations must companies make
when choosing a divestiture route, such as IPO,
contribution to a joint venture, asset/stock sale,
or sale through a statutory demerger?
Masaki Ide, Partner, M&A Reorganization Services
Determining which route to choose is not always easy.
While an IPO may sound attractive for raising potentially
large sums of cash, the process often takes more time
than initially considered and frequently encounters
regulatory hurdles both during and after the IPO process.
The most common divestiture path is to sell assets or
stock of a legal entity, or transfer assets to another legal
entity through a statutory demerger (bunkatsu) before
selling, as a demerger can often offer legal and tax
Making the break: Selling and disposing non-core and under-performing assets in Japan
31
. advantages over a direct asset sale. Companies may also
choose to transfer a business to a joint venture, yet this
process may require continuing involvement of the seller
and may not generate significant additional capital.
This, however, can be an effective divestiture path for
a step-by-step exit by gradually selling one’s interest to
another JV partner over time (often times referred to as
a silent exit).
What can foreign buyers do to level the playing
field when entering the Japanese market and find
common ground with potential sellers/targets?
Brian Lightle, Executive Officer, M&A Transaction
Services
Japanese sellers often favor working with a local buyer
that understands the Japanese language and culture and
is perceived to be more likely to support the employees
and the overall business being divested. A foreign buyer,
however, with the right strategy can also be seen as
an attractive option.
To best position themselves, a foreign buyer should
consider sharing future business plans and strategy
early in the deal process and demonstrate, to the
extent possible, how they will support and grow
the divested business without disrupting the seller's
remaining core businesses.
A seller may also view a foreign buyer as a more likely
prospect if the foreign buyer is able to demonstrate
how it will utilize its own sales channels to expand the
market opportunities for the divested entity’s products
and services. Having the divested business be successful
is an important factor to not be overlooked as many
Japanese sellers want to avoid being perceived as having
abandoned their employees, customers, suppliers and
communities associated with the divested business.
Which industries are likely to have increased
divestitures in the year ahead?
Kotaro Watanabe, Partner, Corporate Financial
Advisory
We have been seeing a number of divestitures in
the technology, manufacturing, and consumer business
industries and expect that trend to continue.
Recently,
many Japanese companies have begun to focus
more on profitability and realigning their core
operations around a well-defined corporate strategy.
32
The result is an increase in the divestment of non-core
or underperforming businesses, notably by large
corporate conglomerates. It remains to be seen if and
when the Japanese trading houses will increase their
focus on divesture activity as market pressures intensify.
What post-merger integration issues are most
likely to arise during a divestiture, particularly
one where the buyer is a foreign multinational?
Brian Lightle, Executive Officer, M&A Transaction
Services
Post-merger integration is often a challenge due to
the time required to transition the divested entity
to the buyer’s systems and processes, which can
be further complicated by cultural differences and
language barriers in the case of a foreign buyer. The
seller will often need to continue providing support
for the financial and human resource systems and IT
infrastructure unless the divested entity operates almost
entirely on a standalone basis, which is rarely the case.
Specific to foreign or multinational buyers, we
often see issues arise when the buyer is a public
company and thus requires IFRS, or US GAAP financial
reporting, yet the divested entity or the seller
providing the financial support through a TSA, is not
equipped to provide information that complies with
the foreign accounting standards used by the buyer.
Buyers should be aware of this early on and develop
detailed plans to address these potential issues in
order to avoid delays in closing the buyer's books.
Another issue that often arises is benefit plan
alignment as Japan maintains strict labor laws, often
preventing a buyer from reducing the level of benefits
previously provided to employees of the divested
business.
The nature of the transaction’s legal
structure can also impact whether employee consent
is required to modify employee benefits. As such,
understanding employee issues is an area a buyer
should pay careful attention to as the employment
laws in Japan are often different (and in most cases
support the employee) from what a buyer might be
accustomed to in another country.
. Contact Deloitte
For more information, please contact:
Masami Nitta
Managing Partner
Financial Advisory Services
masami.nitta@tohmatsu.co.jp
Koichi Uchiyama
Partner
Marketing
koichi.uchiyama@tohmatsu.co.jp
Kazuhiro Fukushima
Partner
Clients & Industries
kazuhiro.fukushima@tohmatsu.co.jp
Brian Lightle
Executive Officer
M&A Transaction Services
brian.lightle@tohmatsu.co.jp
Financial Advisory Services Industry / Service Line Leaders:
Kazuchika Hagiya
Partner
Manufacturing/Consumer Business
kazuchika.hagiya@tohmatsu.co.jp
Hideyuki Tozawa
Managing Director
Technology, Media and
Telecommunications
hideyuki.tozawa@tohmatsu.co.jp
Dai Arakawa
Partner
Financial Services Industry
dai.arakawa@tohmatsu.co.jp
Koichi Tamura
Partner
Trading House
koichi.tamura@tohmatsu.co.jp
Hotaka Kobayakawa
Partner
Energy & Resources
hotaka.kobayakawa@tohmatsu.co.jp
Kazunori Matsumoto
Partner
Life Sciences & Health Care
kazunori.matsumoto@tohmatsu.co.jp
Tsutomu Kishi
Partner
Reorganization Services
tsutomu.kishi@tohmatsu.co.jp
Yoshihiro Maeda
Partner
Corporate Strategy
yoshihiro.maeda@tohmatsu.co.jp
Hiroki Okimoto
Managing Director
Chief Restructuring/Transformation
Officer Services
Deloitte Tohmatsu Anchor
Management
hiroki.okimoto@tohmatsu.co.jp
Hironori Ishizaka
Managing Director
Chief Restructuring/
Transformation Officer Services
Deloitte Tohmatsu Anchor
Management
hironori.ishizaka@tohmatsu.co.jp
Deloitte Tohmatsu Financial Advisory LLC
Tel: +81-3-6213-1180
Deloitte Tohmatsu Anchor Management Co., Ltd.
Tel: +81-3-6213-3500
Deloitte Tohmatsu Tax Co.
Tel: +81-3-6213-3800
Deloitte Tohmatsu Consulting LLC
Tel: +81-3-5220-8600
Shin Tokyo Building
3-3-1 Marunouchi
Chiyoda-ku, Tokyo 100-0005
Japan
www.deloitte.com/jp
Making the break: Selling and disposing non-core and under-performing assets in Japan
33
. About Mergermarket
Mergermarket is an unparalleled, independent mergers and acquisitions (M&A)
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Production, Remark Asia
joyce.wong@mergermarket.com
34
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