CMS_LawTax_Negative_28-100.ep
European
M & A Outlook
A study of European M & A activity
In cooperation with:
September 2015
. Table of contents
Foreword 3
The year in review
4
M&A study
Clean teams and gun jumping – dealing with
competition law risks in M&A transactions
10
Considering a ‘Brexit’:
What does the UK’s in/out referendum
mean for European business?
12
The CMS roundtable debate:
Private equity and the energy sector
14
Methodology 17
Market research
About CMS
40
About Mergermarket
2 | European M&A Outlook
18
42
. Foreword
Stefan Brunnschweiler, Global Head
of CMS Corporate/M&A Group
As we go to press, the M&A market is booming with the
total value of transactions exceeding the pre-crash highs
reached in 2007. And this despite the volatility in the
world’s equity markets. The optimism expressed in our
2014 M&A Outlook was, therefore, well founded, but
where is the market heading now? This year’s market
research suggests that some of our respondents may be
adopting a more cautious view on European economic
growth for the year ahead. This sentiment perhaps
resonates with the reality that the current M&A boom
reflects a clear rise in the overall value of transactions
taking place (up 17% in the first half of 2015), but masks
a decrease in the number of transactions being agreed.
The European M&A market, in particular, remains very
attractive to foreign acquirers, an attraction that is
supported at least in part by the strength of the US
dollar against the euro.
The economic and political challenges facing European
business, however, seem to be changing.
The recent
drama with Greece is resolved for the moment and the
sanctions imposed by the EU, the US and other western
countries on Russia, in relation to Crimea and Ukraine
look set for the long term. Of greater concern now is the
slowdown in China, the impact of possible interest rate
rises and the potential for turmoil in emerging markets.
In the European M&A Outlook this year you will find:
— Attitudes towards Europe’s economic recovery
continue to improve;
— Political uncertainty remains a key concern for
European businesses, along with divided opinions
on the depreciating value of the euro;
— The TMT and industrial and chemicals sectors
are tipped to be the most sought after with Germany
retaining its lead position, now with 49% of our
respondents’ vote, as the busiest M&A market for
the coming year;
— European businesses continue their trend of
diversification looking for new sectors to expand into
whilst remaining within familiar geographies; and
— Investors and corporates are becoming increasingly
creative in their attitudes to funding with private
equity and non-bank lending being regarded as
potential sources of financing showing a move away
from traditional banks.
An issue which is going to grow in significance over the
next two years is the potential impact of the UK’s in/out
referendum on the EU. You can see the results of our
poll on this topic on page 12.
The large majority
confident in the UK’s continued membership admit
concerns that a ‘Brexit’ would have a negative impact on
the UK M&A market. With Greece’s third bailout
secured, we expect more focus on the UK re-negotiation
in the coming months.
The European Commission and other competition
authorities are now taking greater interest in the
relationship between buyer and target prior to closing
(often referred to as ‘gun jumping’), and CMS partner
Caroline Hobson provides her insights on this topic in an
article on page 10.
This third edition of the European M&A Outlook has the
advantage of assessing our results from 2015 against both
those for 2013 and 2014, allowing us to look at changes in
perspectives and outlooks over the past three years.
As with previous years, this publication is based on
forward-looking research which aims to assess the
attitudes towards the prospects for M&A across Europe
over the next 12 months.
With the help of Mergermarket, we have engaged with
key M&A stakeholders across Europe to gather their views
on the areas for growth, economic and political pressures
and key players in the M&A market over the next year. This
research extends across all European geographies and a
number of important market segments taking into account
the views of CEOs, finance directors, bankers, M&A heads,
private equity players and sector specialists.
We are looking forward to publishing our CMS European
M&A Study 2016 early next year.
The Study’s main
objective will again be to report on recent trends
affecting M&A deal terms.
Until then, we hope that you enjoy the current M&A
Outlook and we are grateful for any feedback you may
wish to provide.
3
. The year in review
The broader macroeconomic outlook is more mixed
than in 2014. On the one hand, the IMF forecasts
that euro-area gross domestic product (GDP) growth
in 2015 will be above 1% (1.5%) for the first time
since the post-Lehman financial downturn. However,
systemic issues persist and low inflation and high levels
of unemployment are making the eurozone’s return to
health a tepid one.
in the European Union, and caused the euro to
depreciate against the dollar to the lowest point in
12 years. These events have shown that the euro
and the European Union are susceptible to shocks,
and reveal a certain fragility that can arise when the
competing economic viewpoints of relatively strong
and relatively weak member states come to a head.
Nevertheless, European M&A had a generally
positive start to 2015.
Although M&A deal
volume decreased 14% year-on-year to 2,831
deals in the first six months of the year, deal
value in the same period achieved levels not
seen since 2007, growing 17% to €417.9bn.
Also, in H1 2015, the European Union’s economic
recovery was further tempered by political shocks
when, in May 2015, the Conservatives’ decisive
electoral win in the UK General Election put a
referendum for the UK’s continued membership
in the European Union on the agenda. Further, in
June and July 2015, Greece defaulted on a major
loan repayment. What followed was a period of real
economic and political uncertainty with the tension
between Greece and its lenders intensifying to the
point where the Greek government announced a
snap referendum to decide whether they should
continue to comply with the austerity measures.
This
raised serious questions about Greece’s membership
This disjunction between volume and value trends
points to a concentration of deals at the upper end of
the market. Indeed, the contraction in volume is most
visible among deals valued under €100m: while there
were 952 such deals in H1 2014, there were only 715 in
H1 2015. In contrast, there were 118 deals over €500m
in H1 2015, compared to 117 in H1 2014.
In this time of
high valuations but lower dealflow, it seems that there
Top deals, H1 2015
Date
Target company
announced
Target sector
08-Apr-15
BG Group Plc
Energy
24-Apr-15
Perrigo Company Plc
05-Feb-15
EE Limited
15-Apr-15
Alcatel-Lucent SA
24-Mar-15
Telefonica UK Limited
24-Jun-15
23-Mar-15
Delhaize Group SA
Pirelli & C SpA
19-Feb-15
Rexam Plc
13-Mar-15
Fortum Distribution AB
02-Feb-15
Holcim Ltd and Lafarge SA Construction
(certain assets)
Target
country
Bidder company
United
Royal Dutch Shell Plc
Kingdom
Medical:
Ireland
Mylan NV
Pharmaceuticals
(Republic)
Telecommunications: United
BT Group plc
Carriers
Kingdom
Telecommunications:
Hardware
Telecommunications:
Carriers
Consumer: Retail
Automotive
Manufacturing
(other)
Utilities (other)
Bidder
country
Seller company
Netherlands
United
Kingdom
United
Kingdom
Deal
value
€ (m)
74,542
32,609
France
Nokia Oyj
Finland
16,725
Orange SA;
Deutsche Telekom
AG
14,421
United
Kingdom
Belgium
Italy
Hutchison Whampoa
Limited
Royal Ahold NV
Consortium led by
ChemChina
Ball Corporation
Hong Kong
Telefonica SA
United
Kingdom
Sweden Consortium led
by Borealis
Infrastructure
Management Inc
France
CRH Plc
Netherlands
China
Camfin SpA
USA
14,089
10,554
8,116
7,520
Canada
Fortum Oyj AB
6,636
Ireland
(Republic)
Lafarge SA;
LafargeHolcim Ltd
6,500
Source: Mergermarket
4 | European M&A Outlook
. is a breakdown between the prices sellers are willing to
accept, and buyers are willing to pay.
A similar trend can be seen in private equity: buyout
volume contracted 16% YoY to 468 deals, while value
rose 11% over the same period to €52.3bn. Examining
private equity (PE) buyers, the role of international
PE interest is crucial in sustaining deal flow. This is
particularly evident at the upper end of the market: of
the ten biggest buyouts of H1 2015, eight involved an
international buyer.
Buyout trends
M&A trends
300,000
1,000
150,000
800
600
100,000
400
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
10 10 10 10 11 11 11 11 12 12 12 12 13 13 13 13 14 14 14 14 15 15
Number of deals
273
872
3,000
1,000
0
0
2,708
15,000
5,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
10 10 10 10 11 11 11 11 12 12 12 12 13 13 13 13 14 14 14 14 15 15
Value
208
160
207
154
308
318
862
187
166
294
864
994
729
3,188
600
3,319
719
3,596
250
40,000
344
200
1,033
806
3,943
45,000
118
85
143
443
272
35,000
30,000
150
25,000
20,000
100
15,000
10,000
50
1,770
2010
0
Exit trends
239
191
730
2,000
20,000
2011
2012
2013
2014
>€500m
€251m–€500m
€101m–€250m
€15m–€100m
<€15mm
Not disclosed
2015
Value of deals €m
4,000
150
Volume
7,000
5,000
25,000
10,000
Value
197
132
30,000
200
50
0
Deal size splits
6,000
250
100
Number of deals
Volume
40,000
35,000
50,000
200
45,000
Value of deals €m
200,000
1,200
Value of deals €m
Number of deals
1,400
300
Number of deals
1,600
350
250,000
1,800
0
Exit activity tells an even more positive story: comparing
H1 2014 and H1 2015, exit volume and value rose 22%
to 440 deals, and 15% to €65.4bn. Relative to other
segments of dealmaking, exits were slower to recover
in the years following the financial downturn, as private
equity firms waited for higher valuations to recoup their
investments.
But exit activity over the course of 2013
and 2014 has gradually gained steam, as the valuation
climate has improved and selling firms have found more
buyers, both strategic and financial.
5,000
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
10 10 10 10 11 11 11 11 12 12 12 12 13 13 13 13 14 14 14 14 15 15
Volume
0
Value
Source: Mergermarket
5
. The year in review
Breaking M&A activity down by sector, TMT activity
has continued to be a dominant force on the M&A
landscape. TMT accounted for 15% of M&A by volume,
and 19% by value in 2014 and H1 2015, making it the
second largest sector by volume, and the largest by value.
Telecommunications continues to be the driver behind
large-cap TMT deals, with all of H1 2015’s biggest TMT
deals involving telecommunications targets. This space
continues to consolidate in Europe, as the European
Commission moves toward a single market.
Overall, the first half of the year has set the stage for a
dynamic and busy end to 2015.
European breakdown
Benelux
The Benelux’s constituent countries are all forecast to
see GDP growth of more than 1% in 2015, indicating a
healthy business climate. At the same time, M&A in the
region decreased by 12% YoY to 230 deals, although
value rose by 59% to €29.8bn over the same period.
The
Benelux’s mainstay sectors – industrials and chemicals,
consumer, business services and TMT – all saw strong
levels of activity in the first six months of 2015.
However, both the Netherlands and Luxembourg saw a
contraction in deal value in H1 2015. The sharp rise in deal
value was largely due to activity in Belgium, where deal
value increased from €616m in H1 2014 to €15.9bn in H1
2015. This was the result of a single deal, the Netherlands’
Royal Ahold’s acquisition of Delhaize for €10.6bn.
The
rival grocery groups both have substantial operations in
the US, with the consolidated company set to be among
the five biggest grocery chains in the country.
Central and Eastern Europe (CEE)
In H1 2015, CEE saw M&A volume decrease by
32% YoY to 237 deals, and value decline 49% YoY
to €14.5bn.
Largely at the root of H1 2015’s sluggish figures is
Russia. As the country’s relationships with the US and
the EU worsened over the Crimea conflict, Russia-based
M&A with foreign buyers has slowed dramatically. In
6 | European M&A Outlook
H1 2015, there were only 14 inbound deals into Russia
worth €2.6bn.
Still, the region has some bright spots: M&A in Poland
has grown 7% by volume to 58 deals, and nearly
twofold by value to €3.4bn.
France
In the first half of 2015, dealmaking in France decreased
11% YoY by volume to 357 deals, and 44% by value
to €49.4bn.
While these figures are muted, they do
represent a sustained recovery over the past three years.
For instance, there were only 313 deals valued at a
combined €9.2bn in 2012.
At the upper end of the market, France also saw
buyers from around the world interested in a number
of sectors, particularly TMT, industrials and chemicals,
and construction. Telecommunications in particular
has been an active space over the past year, following
the high-profile bidding for France’s telecom operator,
SFR, ultimately purchased by Luxembourg-based
Altice for €17bn. While Emmanuel Macron, France’s
Economy Minister, recently stated that it was not
the right time for further consolidation among
major telecommunications carriers, M&A is certainly
happening in other areas of the sector.
For instance, in the biggest France-based deal of H1
2015, Finland’s Nokia acquired Alcatel-Lucent, a wireless
hardware producer, for €14.4bn.
The acquisition will
give Nokia an increased presence in the US, thanks to
Alcatel-Lucent’s relationships with major networks,
including Verizon and AT&T. Nokia also stands to benefit
from Alcatel-Lucent’s existing small cells technology and
product pipeline.
German-speaking countries
M&A in Austria, Switzerland and Germany had a
comparatively tepid start to 2015: dealmaking declined
12% YoY by volume to 467 deals, and 28% YoY by value
to €32.2bn. Looking at the three countries individually,
all saw slowdowns in both volume and value.
Of the region’s three constituent countries, Germany
is far and away the biggest destination for M&A,
.
The year in review
accounting for 13% of European M&A by volume and
6% by value. While Germany-based dealmaking saw
slight declines in 2015, there were nonetheless several
bright spots. For instance, the consumer sector saw
activity rise from 42 deals worth €1.1bn to 51 deals
worth €6.3bn. The two biggest deals of the year
involved German retail targets, with the sales of Douglas
Holding and Galeria Kaufhof.
In the former instance,
CVC Capital Partners announced plans to purchase
German beauty retailer Douglas Holding for €2.8bn
from Advent International. This is CVC Capital Partners’
second acquisition of a European speciality beauty
retailer (after its acquisition of Denmark’s leading beauty
chain, Matas, in 2007), on the expectation of growth in
the space.
than €500m, with CVC Capital Partners’ acquisition of
Douglas Holding being the largest. The second biggest
Germany-based secondary buyout saw The Fifth Cinven
Fund plan to buy Synlab from BC Partners.
Cinven plans
to merge Synlab, a laboratory analysis firm, with another
diagnostics laboratory, Labco, which it also acquired in a
secondary buyout from PE firm 3i.
Iberia
After M&A climbed to a five-year high in volume in H1
2014, it contracted noticeably in the first six months of
2015: volume dropped 16% YoY to 174 deals, and value
declined 36% YoY to €19.1bn. Still, Iberia remains a
relatively popular market for European M&A, and is the
seventh-most active European region by volume, and
sixth-most active by value.
Germany-based private equity activity performed
especially well in H1 2015, largely due to a number of
high-value secondary buyouts. While there were only
15 such deals in H1 2015, they had a combined value of
€5.6bn, up from 12 secondary buyouts worth €3.9bn
in H1 2014.
Of the four German secondary buyouts
with announced deal values, three were valued at more
There are also signs of growth in Iberian M&A.
The Spanish real estate sector in particular has seen a
revival in recent months. The Bank of Spain estimates
that residential property investment will grow by 4.2%
in 2015 and 6.6% in 2016. Foreign and increasingly
domestic buyers are fuelling this growth.
This increased
M&A volume split by target sector
M&A value split by target sector
2%
4%
1%
4%
20%
5%
4%
4% 2%
4%
1%
8%
6%
7%
22%
6%
13%
8%
7%
13%
14%
15%
15%
15%
ndustrials &
I
Chemicals
TMT
Consumer
Business Services
Financial Services
harma, Medical
P
& Biotech
nergy, Mining
E
& Utilities
Leisure
Construction
Transportation
Real Estate
Agriculture
2014 - H1 2015
2010 - 2013
4% 3%
18%
5%
5%
3%
7%
4%
2%
2%
4%
14%
14%
25%
8%
10%
15%
11%
7%
12%
16%
TMT
Energy, Mining
& Utilities
Pharma, Medical
& Biotech
Industrials &
Chemicals
Consumer
Financial Services
Real Estate
Business Services
Construction
Leisure
Transportation
11%
2014 - H1 2015
Source: Mergermarket
2010 - 2013
Source: Mergermarket
7
. The year in review
M&A volume split by target geography
3% 3%
4%
25%
6%
5%
3%
5%
6%
21%
7%
6%
6%
14%
6%
9%
8%
12%
12%
12%
14%
nited Kingdom
U
& Ireland
Nordics
Germany
France
Benelux
Italy
Iberia
CEE
ustria &
A
Switzerland
SEE
Russia & Ukraine
2%
3%
5%
6%
4% 5%
13%
36%
22%
7%
7%
7%
8%
7%
7%
8%
10%
9%
7%
8%
United Kingdom
& Ireland
France
Nordics
Benelux
Germany
Iberia
Austria &
Switzerland
Italy
Russia & Ukraine
CEE
SEE
16%
2014 - H1 2015
Source: Mergermarket
optimism was reflected in M&A: while there were
only six real estate transactions in H1 2015, they
had a combined value of €4.9bn. The largest Iberian
deal of the year saw Merlin Properties Socimi plan
to buy Testa Inmuebles en Renta for €3.4bn. The
deal is largely driven by the desire for scale, with the
combined company set to be the largest in Spain.
Italy
Italian M&A had a strong start to 2015. In the first six
months of the year, dealmaking edged up a marginal
1% YoY to 201 deals, while value increased more than
twofold to €25.6bn.
Italy was host to a number of large-cap deals, with five
deals over €1bn in H1 2015, compared to one in the
same period a year earlier.
The biggest of these deals
took place in the industrials and chemicals sector: a
consortium of bidders led by ChemChina’s acquisition
of tyre-maker Pirelli for €8.1bn. The deal will give Pirelli
access to faster-growing Asian markets, and ChemChina
stands to benefit from Pirelli’s premium tyre technology.
The deal is part of a broader trend of Chinese
companies moving into Italy: in 2014 and H1 2015
8 | European M&A Outlook
3%
13%
2014 - H1 2015
2010 - 2013
M&A value split by target geography
2010 - 2013
Source: Mergermarket
combined, there were 19 Italy-based deals with
Chinese buyers worth €10.8bn. This compares to
10 UK-based deals with Chinese bidders worth
€2.5bn over the same period.
This is somewhat
surprising, given that the Italian M&A market is
substantially smaller than the UK’s. Some observers
have commented that, in addition to China-based
companies’ general interest in technologically
advanced, healthy European corporates, this is because
the Italian government is less protective of ‘national
champions’, and because Italian companies have
been slower to recover from the financial downturn,
and are thus on the lookout for cash injections.
Nordics
The Nordic area is one of the busiest markets for M&A,
accounting for 14% of deal volume and 8% of deal
value in 2014 and H1 2015. While dealmaking in 2014
climbed to heights not seen since 2014, M&A has
remained more muted in the first half of 2015.
Volume
and value contracted 6% YoY to 420 deals, and 39%
to €22.6bn. These decreases occurred relatively evenly
by sector, with most industries seeing decreases either
in volume or value in H1 2015 when compared with the
same period a year earlier.
. The year in review
Still, there were pockets of notable activity in H1
2015. EMU deal volume remained steady at 23 deals,
compared to 29 in H1 2014, while value rose 64%
to €7.6bn. While alternative energy formed the
backbone of mid-market deals, the upper end of
the market was occupied by more traditional energy
assets. For instance, the largest Nordic deal of H1
2015 saw a consortium of bidders led by Canada’s
Borealis Infrastructure Management buy Sweden’s
Fortum Distribution for €6.6bn.
The deal sees Finnish
parent company Fortum completely exit the power
distribution space, after a series of disposals. Instead,
Fortum is looking for utility acquisitions in Central
and Eastern Europe, on the back of faster growth
prospects in the region. Fortum’s strategy is reflective
of a broader trend in electricity, as businesses look
to focus on power generation and to use sales of
distribution networks to lessen their debt burdens.
South Eastern Europe (SEE)
M&A in SEE has contracted over the past few years,
with H1 2015 no exception.
In this period, volume
declined 40% YoY to 74 deals, while value contracted
45% YoY to €3.6bn.
Turkey, the region’s busiest target country, saw a steep
decline: there were 59 deals valued at €3bn in H1 2015,
compared to 103 deals worth €5bn in the same period
a year earlier. While at the beginning of 2015, there
were expectations of privatisations, particularly in the
telecommunications and infrastructure spaces, this
has not had a tangible impact on announced M&A.
The UK & Ireland
The UK & Ireland continues to be Europe’s largest
market for M&A, accounting for 23% and 35% of M&A
volume and value, respectively, in 2014 and H1 2015.
In real terms, M&A in the region declined 10% YoY to
661 deals by volume, although it rose almost threefold
to €220.9bn by value. This sizeable jump in value was
mostly due to Royal Dutch Shell’s €74.5bn acquisition
of the UK’s BG Group.
The deal will launch Royal Dutch
Shell into a market-leading position in the liquefied
natural gas space.
The PMB sector was also instrumental in sustaining
dealflow. In H1 2015, there were 46 deals with an
aggregate value of €35.7bn, compared to 44 deals
worth €46.9bn in the same period one year earlier.
The sector has experienced strong levels of dealmaking
across deal sizes, as pharma companies look to reshuffle
portfolios, advance personalised medicine holdings and
remain on the lookout for future blockbuster drugs.
The UK & Ireland are also Europe’s most active regions
for private equity. In H1 2015, while buyouts declined
slightly, exit figures surged: volume rose 20% to 117
deals, while value jumped twofold to €35.5bn.
In the
region’s biggest exit of H1 2015, PE firm Blackstone
Capital Partners sold holiday park operator Center
Parks UK to Canada’s Brookfield Property Partners.
The €3.4bn deal sees Blackstone Capital Partners
exiting its 2006 investment in Center Parks, and adds
to Brookfield Property Partners’ UK-based holdings,
following its recent purchase of London’s Canary Wharf.
Still, there were some bright spots: Turkey-based
consumer M&A has remained robust, with 18 deals
worth €1.2bn in H1 2015. In the largest Turkish M&A
deal of the year, France’s Lactalis Group announced
plans to buy an 80% stake in Yildiz Holding’s dairy unit,
a producer of dairy products, for €727m. This comes
after speculation that Yildiz Holdings would float these
branches, rather than opting for a stake sale.
Looking ahead, M&A in the region may benefit from
the proposed Greek privatisation programme.
9
.
M&A study
M&A study
Clean teams and gun jumping –
dealing with competition law risks in
M&A transactions
Caroline Hobson
Partner, CMS
An M&A deal can expose the parties to a number of
competition law issues. Whilst the key focus is usually
whether a transaction requires merger control
clearances, it is also important to remember that the
parties will remain independent competitors until the
deal is closed. In particular, both parties must be careful
to avoid prohibited information exchange and ‘gun
jumping’ which can create practical difficulties during
due diligence and the period of time before mandatory
merger control clearances are obtained. Failure to
respect these rules can lead to penalties, including
significant fines.
Knowing the boundaries of competition law
during due diligence
It is a fundamental principle of competition law that the
sharing of commercially sensitive information between
competitors is a serious infringement.
It is not the case
that only a sustained pattern of disclosure is caught.
A serious infringement can arise where there is either
a unilateral non-reciprocal disclosure, or where
information is shared only on one occasion. This applies
to commercial activity in general, but is particularly
relevant during due diligence.
Until a few years ago, there was little concern over
information exchange in the M&A context, in part due
to the fact that the short time frame meant there was
arguably little market impact. However, with an
increasingly tough enforcement approach taken by
competition authorities to the sharing of commercial
information between competitors, the issue has become
a greater concern.
Whilst competition authorities
appreciate that due diligence is an integral part of any
M&A process, they will also expect the parties to have
taken all reasonable protections to ensure information
is released in a controlled manner which is appropriate
to the nature and stage of the transaction, particularly
where the parties to a transaction are competitors.
Although non-disclosure agreements are frequently
used and control the flow of information, they do not
mitigate competition law risk.
10 | European M&A Outlook
Competition authorities become concerned when
information which is ‘commercially sensitive’ is shared.
In general, this covers information which would reduce
a party’s strategic uncertainty about the activities of a
competitor. Determining whether data is commercially
sensitive will depend on the nature of the parties, the
type of information, the structure of the market, and
the public or private nature of the information.
Sellers must start by evaluating which information is
highly sensitive, and consider early on how the release
of that information should be controlled. Some
examples of particularly high-risk information are
marketing and future commercial strategy, customer
information, and a company’s pricing policy including
costs, discount policies and margins.
The seller then has three options: refuse to share the
information, remove the sensitivity or establish a process
to prevent it from being used to distort the market.
Sensitivity can be removed by redacting documents,
only releasing historic information, or aggregating data.
Equally, buyers – as recipients of the information – must
also ensure appropriate protections are in place.
In order
to facilitate essential due diligence whilst mitigating
competition law risk, an increasingly popular approach
is to use a ‘clean team’. Clean teams are typically
comprised of external third parties who review the
detailed information but report back with aggregated,
anonymised or benchmarked information. Alternatively,
in some cases where it is not practical for a third party
to be used exclusively, a clean team may include a very
small number of personnel from the buyer.
Ideally these
should be individuals who will not, at least in the short
term, be party to commercial decision making where
the information gleaned in the due diligence process
could be used to secure an advantage. Sharing
information outside the clean team should be on a
strictly need to know basis with senior authorisation.
. M&A study
The importance of establishing whether the
transaction requires merger clearance
There are now few jurisdictions which do not have
merger control regimes, and the majority of regimes
require mandatory filings when the relevant thresholds,
usually based on the parties’ turnover, are met.
Typically failure to file can attract penalties, including
fines. For example, on an EU level, the European
Commission can impose fines of up to 10% of
worldwide turnover if parties breach the EU merger
control rules. If the sale has already gone through,
the new buyer may even be required to sell the target,
which is likely to result in a heavily discounted price
and significant reputational damage. There may also
be further national penalties.
As a result, all parties in
a transaction are advised to check early in the process
whether and when filings may need to be made. Many
types of transaction, including joint ventures and the
acquisition of minority interests, can trigger the need
to make a filing in many jurisdictions.
The two cases of Electrabel and Marine Harvest
highlight the consequences of a failure to notify an
acquisition. Despite the fact that both cases involved the
acquisition of shareholdings of below 50%, in light of
participation in general meetings and shareholder voting
patterns, the purchasers were deemed, in practice,
to have acquired de facto sole control over the target
companies.
In neither case did the acquiring party notify
the acquisition of the shareholdings. In both instances,
the European Commission imposed fines of €20 million
for failure to file.
These cases provide a cautionary tale for M&A investors.
Both buyers acted on the assumption that the initial
acquisition of a shareholding below 50% did not breach
EU merger control law, and voluntarily notified the
Commission after later purchasing a further share.
Gun jumping
prior approval of the competition authorities. In
contrast to information exchange, the rules against
implementation or ‘gun jumping’ apply even if the
parties do not compete.
Most obviously, implementation catches the legal
completion of any merger prior to merger control
clearances being received.
However, implementation for
these purposes also catches any activity or conduct by
the merging parties where the effect is for the parties to
coordinate, integrate or act in any way as if the merger
had already taken place. For example, the buyer should
not act to influence the current target business before
it actually owns it by making or being involved in
commercial decisions, and the buyer’s commercial teams
should not have access to commercially sensitive
information. The parties must also ensure that transition
planning does not cross the line into quasi-integration.
All integration plans should remain as proposals ready
to be implemented until clearance is given and until
such time that clearance is received, the parties must
continue to operate independently and resist sharing
commercially sensitive information.
Breach of this rule can lead to significant penalties by
competition authorities, including fines.
The European
Commission’s imposition of €20 million fines in the
Electrabel and Marine Harvest cases has demonstrated
that it is not afraid to use its procedural enforcement
powers. It cannot be excluded that similar fines could
be imposed for gun jumping.
Conclusions
Although competition and merger control may seem
to be obstacles to corporate activity, they must be taken
seriously. An increasing number of competition
authorities are getting stricter with their enforcement.
In almost all cases, a balance can be found between
commercial objectives and legal compliance.
In addition to caution when sharing information during
due diligence, parties who are required to submit
mandatory merger filings and seek regulatory clearance
must not implement an acquisition before receiving
11
.
Considering a ‘Brexit’:
What does the UK’s in/out referendum
mean for European business?
In the proposed referendum on the UK’s continued membership in the European Union (EU),
what do you think the outcome for the UK will most likely be?
47%
Very likely to stay in the EU
23%
Somewhat likely to stay in the EU
17%
Neutral
13%
Somewhat likely to leave the EU
Very likely to leave the EU 0%
0
10
20
30
40
50
% of respondents
Ahead of the 2015 UK General Election, Prime Minister
David Cameron had run an election campaign on the
promise of holding a referendum on the UK’s continued
membership in the European Union by 2017. The
Conservatives’ decisive victory in May set this plan in
motion. Although the markets initially reacted positively
to the Conservatives’ win (as likely they would have with
any mainstream party being elected by majority), it has
nonetheless raised questions about the future of the
European business climate if the UK were to exit the EU.
To gauge European corporate respondents’ expectations
of and concern over an in/out referendum, we
interviewed 30 European executives. While the
respondents voice a variety of opinions, the closeness
of the UK and the EU, as well as the mutually important
relationship between the two, are frequently emphasised.
12 | European M&A Outlook
When asked about the likelihood of a so-called ‘Brexit’
occurring, a majority (70%) believe that the UK is
somewhat or very likely to stay in the EU.
A number of
these respondents point to the close business, legal and
economic ties between the UK and the EU. For instance,
a Switzerland-based Director of Strategy comments:
“Britain is likely to stay in the EU, as the EU has a
stable political and regulatory framework to ensure
that business takes place in a fair manner. Even if the
UK exits, it will still have to agree to many EU policies
in order to do business here, which is almost equal to
being a regular member of the EU.” Respondents are
certain that it makes clear business sense for the UK to
stay within the EU, and are optimistic that it will do so.
.
If the UK were to exit the EU, how would it impact UK M&A?
Very positively 0%
17%
Somewhat positively
20%
Neutral
33%
Somewhat negatively
30%
Very negatively
0
5
10
15
20
25
30
35
% of respondents
Underscoring the importance of the EU to the UK,
respondents present a bleak picture of the UK’s M&A
climate if the country were to exit the EU. When asked
about the impact of a UK exit from the EU on UK-based
M&A, 63% say that the impact will be somewhat or
very negative, whilst 20% believe any consequences to
be neutral. Only 17% of respondents would believe an
exit from the EU would have a somewhat positive result
on the UK M&A markets. A number of respondents
express their predictions in stark terms: “If the UK
exits from the EU, the UK will be seen as an isolated
economy, so foreign investments will likely decline.
The domestic market will also likely be chaotic, as many
British businesses are export-oriented.
After exiting the
EU, adjusting to new trade and investment policies will
take years. Until then, British companies will hold on to
their assets rather than undertaking M&A transactions,”
a Russia-based Director of Finance explains.
Respondents also are clear that the EU’s importance to
UK-based business is reciprocated, and articulate the
ways in which a ‘Brexit’ would impact the European
business climate more generally. Again, respondents
point to the deep ties between UK-based and other
European businesses: “If Britain were to exit the EU,
it would negatively impact European businesses, as
many companies on the continent have dealings with
Britain.
EU businesses depend on mutual cooperation
from country to country, which will be compromised
if Britain exits the EU,” comments a Chief Financial
Officer in France.
Overall, respondents are optimistic about the prospect
of the UK’s continued membership in the EU, and offer
strong rationales for continued business integration
across their European borders.
13
. The CMS roundtable debate:
Private equity and the energy sector
Our panel of experts discuss trends and
movements in the energy market and discuss
how private equity (‘PE’) is faring.
Volatility in the energy market has made M&A a less
enticing proposition than in recent years. Excluding a
handful of megadeals, volume and value have both
declined. Yet, backed by hefty cash balances, PE could
well start stepping up its dealmaking in the sector.
Mergermarket (MM): In energy, mining and utilities
M&A during H1 2015, volume has decreased 33%
year on year, while value has jumped 185%. What
factors have underpinned these developments?
James Brooks: As the oil price has declined,
there has been sufficient uncertainty in everyone’s
outlook and value expectations, so that few energy
businesses are looking at M&A today.
They are trying
to address their own internal issues and adapt their
strategies. A combination of internal and market
issues means that there is very little activity.
Charles Currier: Looking at the power sector, we are
no longer seeing utilities divesting to shore up their
balance sheets. Prime assets that were of interest to
various institutional investors are now gone.
A lot of
utilities are still seeking to shore up their balance sheets,
but through joint venturing and other partnerships.
For instance, we have had difficulties selling refineries
– and we still have. But on the retail side, we recently
sold a huge part of our network in the UK, which
correlated with a very strong property market. We
are not immune to what is happening in the market
generally, so people take a very bullish view on retail.
On the infrastructure side, transactions have been done
at surprisingly high multiples.
MM: Where do you expect the energy sector to go
in the next year?
Mark Kerr: I think there will be fewer oil services
opportunities in the first half of next year.
Most
opportunities will probably be distressed situations.
But there are some exceptions to this: there are
currently at least two decently sized (£100m+) oil
services deals being mooted in the North Sea area.
There is a slightly different picture on the exploration
and production (E&P) side. In the last 12 to 18 months,
there have been several new E&P-focused companies,
like Siccar Point Energy and Neptune Oil & Gas, set up
and backed by PE. The North Sea will be a focus area for
them.
Although it looks as if these companies have
struggled to find opportunities at the right price to date,
I expect there will be a number of E&P deals done by
PE-backed firms in the next 12 months. Supposedly,
about 50% of assets in the North Sea are either
officially or unofficially for sale.
Still, there are some macro factors encouraging dealmaking: there is a wall of equity money that is still
looking for homes in the right assets. We are seeing a
definite trend of acquirers taking on more risk, whether
that be construction or developmental.
That said, this is
not leading to huge volumes of deals. The market for
M&A overall is down.
James Brooks: In the second half of this year, I think
there will be a stabilisation of the market. Financing via
capital markets, particularly debt, should become more
available.
There will be counter cyclical plays. Companies
will also be able to define their strategy for the lower oil
price, which will drive increased activity.
Roderic Heeneman: Generally, companies are revising
their strategies. But it is important to differentiate energy
by segment and region, as what is happening in the US
is different from what is happening in Europe.
If you
differentiate the value chain between manufacturing and
asset-based transactions, as well as retail chains, it is a
very diverse picture.
Roderic Heeneman: We see covenants loosening on
Wall Street. There is a lot of money and a desire to
invest. Many PE firms are interested, although when it
comes down to spending money, many parties get cold
feet.
But where stable assets can be combined with
management expertise, perhaps in more stable
environments, deals may be done.
14 | European M&A Outlook
. James Brooks,
Executive Director,
Goldman Sachs
Charles Currier,
Head of Corporate
(UK), CMS
MM: Speaking of PE, what have been the key
developments in the market in H1 2015?
Mark Kerr: In 2013 and 2014, whenever an asset of a
certain size was for sale, there was a consistent picture
of PE firms outbidding trade buyers. This indicates that
there was a significant wall of PE money. Generalist PE
firms decided that the oil sector was a great place to put
money, and because of the growth over the previous
four or five years, probably expected to see continued
upward momentum. They were, therefore, willing to pay
high prices, and quite often were willing to give
significant levels of cash out to management teams.
Roderic Heeneman,
General Manager,
M&A, Shell
Mark Kerr,
Director and Head
of Scotland, LDC
the exit point is.
You can milk assets for cash and
dividends, but there needs to be an exit story as well. In
our opinion, it is a matter of time before more PE firms
invest, because it is mainly about getting comfortable.
Charles Currier: In the power sector, PE firms have
really struggled on pricing, because they are getting
squeezed by the pension and infrastructure funds.
Some would say that Riverstone Holdings’ acquisition of
Proserv marked the current cycle’s high tide. Within
months of that deal, the debt was trading substantially
under par.
There has not been a lot of PE activity since
then. Most oil services businesses are not trying to sell
now, unless there is very good reason to do so.
Many PE firms have to look at more esoteric sectors to
find deals. In my mind, there is an absolute divergence in
the market between those who have the lowest cost of
capital and those who have raised very significant funds.
Regulated core infrastructure asset and gas networks
are now the preserve of a handful of funds.
Everyone
else is working out what they are going to do going
forward, whether that be dropping return expectations,
looking at different geographies, or pursuing different
assets with risk mixes. As a result, we are seeing more
activity in Central, Eastern and Southern Europe.
Roderic Heeneman: For PE firms to invest, they need
to be comfortable with volatility in the supply chain and
the lower margins. We have seen PE funds pursuing
assets in the US.
But in Europe, there is less experience.
However, if there is an experienced management team,
and a value creation plan on how to take it forward,
that might prove to be a successful strategy for PE in
Europe. Especially, if there is a clear exit strategy. In
more traditional assets, very often it is unclear what
James Brooks: The large funds raise money from
investors and need to deploy money irrespective of
market timing.
Their reason for existing is to deploy
capital. This need drove interest in the oil market in
2013 and 2014 in one of the most stable high oil price
environments in 20 years. The negative sentiment in
today’s market, and difficulty in raising debt in H1 2015
for oil and gas assets, has limited PE deals.
As capital
markets open, PE will be very active.
For PE firms to invest, they need to be comfortable with volatility in the supply chain and
the lower margins. We have seen PE funds pursuing assets in the US. But in Europe, there
is less experience.
Roderic Heeneman, General Manager, M&A, Shell
15
.
The CMS roundtable debate
MM: What does this mean for PE valuations?
Mark Kerr: At the end of the day, PE firms are still
sitting on significant amounts of cash that they have to
deploy, which is not a positive dynamic. Looking at the
Aberdeen market, there are fewer generalist investors
looking for deals due to the challenging market, but
there are still some. Also, pricing on the few deals
done over recent months has still been quite high.
Undoubtedly a number of investors have overpaid
for assets in the last 12 months.
Charles Currier: We see that as a trend that is only
increasing, as LPs and other institutional investors look
to increase the size that they are putting into energy
and infrastructure.
In the power market, there is a huge amount of capital,
particularly in generation but also in transmission and
distribution. Europe has aging infrastructure, political
will to de-carbonise generation, and electrify transport.
But the regulatory uncertainty and, therefore the risk to
investors, means that you are not getting capital into
those deals.
Roderic Heeneman: I think it is interesting to see
some anti-cyclical behaviour, with PE players dressed up
as industry players, for example.
There are firms with
a lot of money, and it will be interesting to see them
spending at what might be the bottom of the cycle.
Building these integrated, new oil companies on a lowcost basis can be quite competitive.
16 | European M&A Outlook
In the power market, there is a huge
amount of capital, particularly in
generation but also in transmission and
distribution.
Charles Currier, Head of Corporate (UK), CMS
. Methodology
In the second quarter of 2015, Mergermarket
interviewed 230 Europe-based corporate executives
about their experiences of the continent’s M&A and
economic climate, along with their expectations for
the future. All responses are anonymous and results
are presented in aggregate.
The data has been divided for comparative purposes
into regions. The countries included in each of these
regions are as follows:
France, Italy, Russia & Ukraine, UK & Ireland are presented as individual categories.
Nordics: Denmark,
Finland, Norway, Sweden
Benelux:
Belgium,
Luxembourg,
Netherlands
German-speaking
countries: Austria,
Germany, Switzerland
Iberia: Portugal, Spain
SEE: Albania, Cyprus,
Greece, Malta, Turkey
CEE (excluding Russia & Ukraine):
Belarus, Bulgaria, Croatia, Czech Republic,
Hungary, Lithuania, Poland, Romania,
Serbia, Slovakia, Slovenia
17
. Market research
How positive do you feel about the prospects for economic growth in the European
region for the next 12 months?
2015
14%
26%
56%
4%
2%
2014
13%
61%
0
20
24%
40
60
80
100
% of respondents
Very negative
Negative
Undecided
Positive
This year’s respondent pool is relatively optimistic about
the prospect for economic growth in the coming year.
A clear majority (60%) of respondents are positive or
very positive.
Still, the percentage of respondents who are negative
about growth prospects in 2015 (14%) has grown
by 12 percentage points from the previous studies.
These findings resonate with the announced figures
for the first half of the year, in which M&A by volume
was down in comparison to the same period in 2014,
declining by 14% YoY. Value, however, rose by 17%
YoY. This disjunction between volume and value could
point to a frothy valuation climate. For many potential
buyers and sellers, there may be a gap between
valuations, leading to a decrease in M&A volume.
This more muted enthusiasm about growth prospects
can be seen from the respondents’ comments, in which
several say that certain well-documented political
and economic issues will temper economic growth.
18 | European M&A Outlook
Very positive
For instance, a France-based Director of Finance
comments: “The worsening geopolitical climate will
hold back the European economy from improving at a
faster pace.
The recent elections in the UK and political
disturbances in Russia and Ukraine are likely to be the
main obstacles to growth.” In particular, in contrast to
the previous year, a further 12% of respondents adopt
a more negative outlook.
Still, other respondents point to the continuing upward
momentum seen since the low point of the financial
crisis, and make it clear that while economic growth
may be moderate, the eurozone should continue to
recover over the coming year. A Benelux-based Global
Director of Finance states: “For the first time since
the financial crisis in 2008–09, the economies of all
European Union (EU) member states are expected to
grow again this year, as we have seen in the latest
reviews. Over the course of this year, economic activity
is expected to pick up moderately in the EU and in the
euro area, before accelerating further in the next year.”
.
Comparing the next 12 months with those previous, do you think the eurozone will:
5%
Experience much less volatility
43%
Experience slightly less volatility
24%
Experience the same amount of volatility
25%
Experience slightly more volatility
Experience much more volatility 2%
0
10
20
30
40
50
% of respondents
When conducting this research in May and June 2015,
the largest share of respondents (48%) believed that
Europe would experience less volatility in the coming
year. However, in June 2015, Greece defaulted on a
payment to the IMF, and Greek Prime Minister Alexis
Tsipras announced a referendum on bailout conditions.
These developments caused the euro to depreciate,
reaching an eight-year low against the British pound in
late July 2015.
In order to understand how respondents’ views on
European volatility may have changed since the survey
was undertaken, we re-interviewed 50 of the initial
167 respondents who said that Europe was likely to
experience less volatility, or the same volatility in late
July 2015. Of these 50 respondents, 40 now expect
that Europe will experience more volatility in the
coming year as a result of the events in Greece.
19
. Market research
What impact do you think Russia’s deteriorating relationship with the EU and the US
will have on M&A in Central and Eastern Europe (CEE)?
1%
Greatly improve
Somewhat improve
23%
Have no impact
23%
40%
Somewhat inhibit
13%
Greatly inhibit
0
5
10
15
20
25
30
35
40
% of respondents
As a response to Russia’s annexation of Crimea, the
US and EU have imposed sanctions. These sanctions
have understandably affected Russia’s business
and financial community and most likely deterred
dealmakers. The majority of respondents (53%) believe
that Russia’s deteriorating relationship with the US
and the EU will have a negative impact on the M&A
market within the CEE. Respondents’ comments also
indicate that heightened risks could have a knock-on
effect throughout the region.
The Director of Mergers
and Acquisitions at a Russia-based firm explains:
“Trade relations are likely to be fully cut off as a result
of the ongoing political situation with Russia. This is
decreasing international interest in the CEE region,
as buyers are wary of the rising risks with political
and regulatory clearances when conducting M&A.”
However, nearly a quarter (24%) believe that CEE M&A
will somewhat or greatly improve, with a further 23%
believing that there will be no impact. Many of these
respondents expect that Russia- and Ukraine-based
M&A may suffer, but that the region as a whole will
remain stable.
“The focus is likely to shift away from
Russia and Ukraine and toward other CEE countries,
as they have sufficient potential to manage and execute
new deals coming their way,” notes an Italy-based
Managing Director.
Russia’s unwillingness to back out from
Ukraine is sure to lead to a further
drop in economic performance and
foreign firms will look to take the
opportunity of falling prices and
low valuations.
Director of M&A, France
20 | European M&A Outlook
. Market research
21
. Market research
Please rate the following in terms of their threat level to European businesses over the next
12 months. (Please rate on a scale of 1-6, where 1 = insignificant and 6 = very significant)
5.13
Political uncertainty
Euro weakness
4.72
Weak European demand
4.70
4.60
Tight credit conditions/lack of liquidity
4.32
Oil price fluctuations
3.65
Volatility in non-European currencies
0
1
2
3
4
5
6
Average score
Respondents identify a range of factors that may
hamper the European business climate over the
coming year. With average scores of 5.13 and 4.72,
respondents rate political uncertainty and a weak
euro respectively as the biggest threats to European
businesses. A Benelux-based Global Director of Finance
explains how these factors are inter-connected, and
why they have heightened in recent months: “The
uncertainty surrounding the existing economic outlook
has increased.
Downside risks have intensified and we
are seeing new upside risks emerging. This is due to
geopolitical tensions, possible financial market volatility
in regards to expected higher US interest rates, and
incomplete implementation of structural reforms.”
22 | European M&A Outlook
However, there may still be a silver lining. Throughout
the study, respondents remark on the positive fallout of
eurozone volatility.
While a weak euro will make imports
and outbound M&A transactions comparatively more
expensive, it may also make euro-area exports and inbound
M&A deals more attractive to international buyers.
. Market research
What do you expect to happen to the level of European M&A activity over the next
12 months?
8%
2015
19%
65%
8%
2%
22%
2014
65%
11%
1%
42%
10%
2013
0
20
47%
40
60
80
100
% of respondents
Decrease greatly
Decrease
Remain the same
Examining the current survey pool’s responses, a clear
majority (73%) expect that M&A levels will increase
or increase greatly over the next 12 months. This
shows a similar level of optimism to 2014, when 76%
of respondents expected an increase in M&A, and a
marked increase from 2013, when only 48% foresaw
an uptick in dealmaking.
While European M&A has had a muted start to
the year, this indicates that M&A is on corporates’
agendas, and that pipelines will be fuller in the second
half of the year.
Increase
Increase greatly
It is also interesting to note that the current cohort of
respondents are noticeably more bullish about M&A
prospects than they are about the economic climate
(as evidenced by responses to Question 1). Several
respondents specifically point to the intrinsic appeal of
European assets to international buyers, as well as the
current comparative inexpensiveness of euro-area assets.
A DACH-based Director of Corporate Development
says: “Many firms outside of Europe are looking to
expand their boundaries by entering Europe, where
valuations are low and financing is available. Developing
markets in particular are on the lookout for potential
targets, as they increasingly become global players.”
The deals we are going to see in this year are strategic, and well-planned.
We’re seeing a
pre-crisis level of activity but in different markets and industries.
Director of finance, Belgium
23
. Market research
What do you believe will be the greatest buy-side drivers of M&A activity in Europe
over the next 12 months? (Please select up to three)
70
66%
60
56%
% of respondents
50
55%
57%
54%
52%
47%
50%
45%
40
30
29%
43%
28%
20
10
0
Increased appetite
from foreign
acquirers
2014
Cash-rich
corporate
acquirers
Undervalued
targets
Consolidation in
overcrowded
markets
Private equity
buyouts
Reduced
volatility
2015
According to this year’s survey, increased appetite from
foreign acquirers (66%), cash-rich corporates (54%) and
undervalued targets (52%) will be the biggest buy-side
drivers in the next year. These findings align with
comments throughout the study: foreign acquirers with
cash to spend are looking to Europe for comparatively
inexpensive, but ultimately healthy assets. A Chief
Executive Officer based in the CEE elaborates: “Cashrich corporates are considering deals in Europe due to
the current low prices. In particular, those buyers from
emerging markets will look to buy companies with new
skill sets and technologies.”
Respondents’ assessment of private equity (‘PE’) as a
driver of dealmaking is also at a high point from the last
three years.
While PE activity volume was depressed in
the first six months of 2015, we have seen valuations
rise considerably. This is partially due to a general uplift
in valuations, as well as a need for PE firms to reinvest
capital into a perceived few high-quality assets (as
discussed in the roundtable, on page 14).
24 | European M&A Outlook
Buyout value rose by 11% YoY to €52.3bn, although
volume decreased by 16% to 468 deals over the
same period. A France-based Head of Finance
comments: “PE firms have transformed a number of
businesses in Europe over the past few years and are
now moving their investments to the emerging parts of
Europe where the rate of returns are more promising.
Their involvement in European businesses has to some
extent been positive in improving the performance and
hence their investments will lead to opportunities for
other corporates.”
.
Market research
What do you believe will be the greatest sell-side drivers of M&A activity in Europe
over the next 12 months? (Please select up to three, and select the most important)
80
75%
70
67%
63%
% of respondents
60
56%
59%
57%
53%
50
47%
40
40%
30
30%
27%
20
10
0%
0
Capital raising for
expansion in
faster growing
areas
2014
Non-core
asset sales
from larger
companies
Distress driven
M&A
Private equity
divestments
Weakness of the
euro against
other currencies
A pick up
in valuations
2015
Similar to the studies of 2013 and 2014, this year’s
study shows that ‘capital raising for expansion in fastergrowing areas’ (75%) will be the greatest sell-side
driver. The share of respondents pointing to non-core
asset sales (63%) is also at its highest point across the
three studies.
Taken together, these findings present a picture of
European corporates continuing to re-evaluate their
portfolios, and re-investing their capital in strategic
assets. An Iberia-based Director of Strategy describes
this: “As the economy is improving there are more
opportunities to increase performance and, therefore,
it will have a positive impact on the valuations, bringing
better prices to the sellers which will be a significant
driver of increased M&A activity.”
Still, this year’s findings indicate some continued
turbulence in the marketplace. Although at its
lowest point across the three studies, 57% of
respondents still identify distress-driven M&A as
one of the biggest sell-side drivers.
Further, only
27% point to improved valuations as one of the
main sources of activity – a marked decline from the
previous two studies. It is interesting to note that the
greatest sell-side drivers may accord with the more
negative activity as has been seen in H1 2015.
Note: ‘Weakness of the euro against other currencies’ was introduced as an answer option in 2015.
25
. Market research
What do you believe will be the principal obstacle to M&A activity in Europe over the
next 12 months? (Please select up to three)
60
60%
57%
57%
% of respondents
55%
52%
50
53%
51%
54%
50%
40
36%
35%
30
25%
20
10
0
Regulatory issues
2014
Political risks
Vendor/acquirer
price dislocation
Economic
uncertainty
Financing
difï¬culties
Pressure to focus
on returning funds
to shareholders
2015
For the 2015 survey, political risk is among respondents’
top concerns. This contrasts markedly with the 2014
results, when only 36% of respondents said that
political risk would be one of the principal obstacles
to M&A. A DACH-based Vice President of Finance
explains why this problem has intensified over the past
year: “The recovery of the EU is still shaky, thanks to
political events such as the UK General Election and
the conflicts in Russia and Ukraine. These have had
a negative impact on the market, and thus M&A.”
Competition matters continue to test respondents, as
57% say that regulatory issues will be a hurdle for M&A
in the next year.
This has remained a steady concern
from previous years, in which 60% cited regulatory
issues as a challenge in 2014 and 45% in 2013.
A DACH-based Vice President of Mergers and
Acquisitions explains these challenges: “Regulatory
issues are rising continuously, and creating huge
challenges for dealmakers as they have to shift
their focus to complying with the added burden of
requirements rather than focusing on expansion.”
Buyer-seller price dislocation will be
the principle obstacle to M&A activity
in the European region over the next
12 months.
Head of M&A, Italy
26 | European M&A Outlook
. Market research
Which sector(s) do you believe will witness the most M&A activity in Europe over the
next 12 months? (Please select up to three)
60
58%
50
50%
% of respondents
46%
40
43%
43%
41%
41%
37%
36%
32%
30
32%
32%
28%
24%
20
14%
2% 3%
0
TMT
2014
13%
11%
10
Industrials &
Chemicals
Pharma,
Medical &
Biotech
Financial
Services
Consumer
Business
Services
Energy,
Mining &
Utilities
2%
Construction Agriculture Transportation
2% 0%
Leisure
2015
Comparing 2015’s responses with those from previous
years, this year’s results indicate a shift in the industries
that are predicted to experience the most M&A over the
coming year. In 2014, the largest share of respondents
(46%) pointed to industrials and chemicals as the
busiest industry, shortly followed by technology, media
and telecommunications (‘TMT’). This year’s cohort
predict that TMT will be the most active sector. In 2015,
key sectors have seen a market decrease, particularly
energy, mining and utilities by 17 percentage points, and
transportation by 11 percentage points.
The announced figures correspond with these findings.
TMT has seen exponential growth in Europe over the
past several years.
Comparing the first halves of 2015
and 2012, TMT M&A has grown 20% by volume
to 460 deals, and twofold by value to €86.5bn.
In 2014, the European Commission (EC) announced
plans to move to a single telecommunications market,
prompting the region’s players to look across borders
for acquisitions. This year has seen a continuation of
this trend, along with the emergence of technology and
media convergence. Increasingly, we are seeing media
companies acquire technology firms, in order to bring
platform and system design in house.
At the same time,
technology firms are buying media companies, in order
to gain advertising capabilities.
It is also interesting to note that expectations for the
pharma, medical and biotech industries (‘PMB’) are on
the rise. In 2014, only 32% of respondents pointed to
PMB to be among the busiest sectors. In contrast,
43% of the current cohort take this view.
This reflects
the increase in activity in the sector over the past few
years: comparing the first six months of 2012 with 2015,
dealmaking rose by 23% YoY by volume. PMB firms,
particularly big pharma, have looked to realign their
portfolios in order to remain competitive, while also
looking to acquire later-stage drugs.
27
. Market research
28 | European M&A Outlook
. Market research
Which region/country do you believe will witness the most M&A activity in Europe over the next
12 months? (Please rank top three, where 1 = most active and 3 = third most active)
49%
Germany
19%
Nordic
6%
Austria and Switzerland
3%
Italy
2%
4%
8%
3% 3%
0
1%
1%
6%
1%
Iberia
Russia and Ukraine
15%
7%
CEE (excluding Russia and Ukraine)
8%
15%
15%
8%
5%
11%
11%
10%
3%
South Eastern Europe
13%
10%
4%
Benelux
France
20%
15%
United Kingdom and Ireland
20%
2%
1
%
10
20
30
40
50
60
70
80
% of respondents
Most active
Second most active
Third active
Respondents overwhelmingly point to Germany as the
most active country for M&A. While Germany is among
the most stable eurozone economies, with GDP growth
forecast at 1.9% in 2015, it is not the busiest market for
M&A. In 2014 and H1 2015, Germany accounted for
13% of M&A by volume, making it the third largest
market for M&A in Europe. Compared to the 2014
results, 49% of respondents now view Germany as the
most active, compared to only 21% in 2014.
Considering
their disjunction from announced M&A figures in H1
2015, these figures likely indicate faith in Germany’s
continued growth, and the desirability of German assets.
Instead, in H1 2015, the UK was the most active
geography for M&A, accounting for 23% and 35%
by volume and value, respectively. Several of the year’s
biggest deals also had UK-based targets, including Royal
Dutch Shell’s planned €74.5bn acquisition of BG Group. It
is thus somewhat surprising that only 15% of respondents
expect the UK and Ireland to be the most active region.
Also, only 3% of respondents point to France as the
busiest geographies for M&A, given that it is one of the
most active markets by volume and value.
However, this
perception may be due to the relative decline in French
M&A over the past year. In H1 2015, activity in France
decreased by 11% YoY in volume and 44% in value over
the same period. There is a similar picture in Italy and
South Eastern Europe: while both accounted for 6%
and 3% of M&A by volume in 2014, only 1% and 2% of
respondents, respectively, point to them as the busiest
M&A targets.
On the other side of the coin, it is interesting to note
that 6% of respondents consider Ukraine or Russia
(given the results to Question 3 in this study) as the
second or third most active regions for M&A activity in
the coming 12 months.
29
.
Market research
Do you expect cross-border M&A into Europe (non-European acquirers) to increase over
the next 12 months ?
4%
1%
49%
46%
North America
Asia-Pacific
Latin America
MENA
In this edition of the research, 90% of respondents
expect cross-border M&A to increase. When considering
popular target markets, respondents clearly indicate that
North America (49%) and Asia-Pacific (46%) will be the
most active inbound acquirers.
While it is the case that most inbound acquirers are
from North America and Asia-Pacific, the US is far and
away the most active inbound acquirer, accounting for
62% of inbound deals by volume and 41% by value in
H1 2015.
It may be the relative novelty of outbound activity, or
the attention that Asia-Pacific outbound deals garner
that has had a distorting effect on respondents’
30 | European M&A Outlook
perceptions. Indeed, the majority of comments focus
on Asia-Pacific corporates’ – particularly those based
in China – interest in European assets. For instance, an
SEE-based Director of Finance says: “China will be the
most active acquirer into Europe; the cash-rich acquirers
will target small and medium enterprises within the
European market to get access to new synergies and
technologies that can help them innovate more and
explore new market opportunities.”
It is clear that Asia-Pacific outbound activity is a growing
trend – activity has increased 13% by volume and nearly
twofold by value when comparing the first six months
of 2014 and 2015.
.
Market research
And which will be the most active target region for European acquirers over the next
12 months?
7%
1%
18%
50%
24%
Asia-Pacific
North America
Latin America
MENA
Similarly, 50% of respondents expect that the most
active target region for European acquirers will be Asia.
Respondents again point to China and India specifically
as popular destinations. A comparatively slim 24% point
to North America as the most active target region.
Again, this represents a stark contrast with the
actual figures: the US is in fact the largest target
region for European buyers, and accounted for
46% and 81% of European outbound volume and
value, respectively, in H1 2015. In real terms, there
were 182 deals valued at €66.3bn. Meanwhile,
for China-based M&A with European buyers,
there were only 11 deals valued at €545m.
Sub-Saharan Africa
It also seems that respondents are underestimating
the relative attractiveness of Latin America, with only
18% pointing to it as the most active target region.
However, following the US, Brazil is the most active
target market for European outbound M&A, with 30
deals worth €3.9bn.
There are many countries within the
Asia-Pacific region that have eased
regulatory policies, making it more
effective for European acquirers to
focus on operational development.
Head of strategy, Spain
31
.
Market research
Has your firm adapted its M&A strategy in response to slower European growth in the
years since 2009?
59%
2015
41%
31%
2014
69%
17%
2013
0
83%
20
40
60
80
100
% of respondents
Yes
No
Comparing 2015’s findings with previous years, it is clear
that respondents are taking a more proactive approach
to their M&A strategies. In 2013, a slim 17% of those
surveyed had adapted their M&A strategies to slower
growth. In 2015, this proportion has risen to 59%.
This shift is likely due to respondents’ firms recognising
slower growth in Europe as the ‘new normal’, rather
than a downturn that they can wait out. In the years
since 2009, GDP growth in the euro area has remained
muted or negative, with 2015 forecast to be the first
year with growth over 1% since the downturn.
32 | European M&A Outlook
Accordingly, respondents’ comments often describe
the way in which their firms have made far-sighted,
defensive adjustments to business strategies as a
result of protracted slow growth in Europe.
A Chief
Financial Officer based in the CEE explains: “In 2009,
we learned how quickly the business climate could
change and how it could impact us. As a result, we
took precautionary measures by growing our business
in other regions and sectors.”
. Market research
Where does M&A currently fit into your corporate strategy?
38%
2015
11%
42%
2014
29%
2013
0
8%
10%
20
11%
40%
17%
6%
40
33%
55%
60
80
100
% of respondents
Currently considering acquisitions
Currently considering divestments
Currently considering both acquisitions and divestments
Not considering M&A at this time
When comparing M&A strategies across the three
studies, a similar pattern emerges, particularly between
2014 and 2015. Still, relative to 2013, appetites for
M&A have clearly increased: while there were 39% of
respondents in 2013 contemplating an acquisition or
both acquisitions and divestments, 49% of respondents
in this year’s cohort have similar strategies. Further, a
smaller pool of respondents is not considering M&A at
all, with 40% in 2015 compared to 55% in 2013.
These findings broadly reflect the current M&A climate.
While 2015 has seen M&A recede somewhat from
corporates’ agendas relative to 2014, this year has
nonetheless broadly continued the recovery in the years
since 2013. While M&A has declined by volume in H1
2015, dealmaking has risen 3% by volume and 64%
by value when comparing H1 2015 with the same
period in 2013.
Respondents’ comments also reflect an underlying
optimism.
For instance, a France-based Director
of Finance states: “We are currently considering
acquisitions as our business is well developed and we
have consistently made investments that boost value
and help to record better earnings. Our balance sheets
show an upward trend.”
Our sector has been facing
competition in performance with
technology making its mark globally.
We will do deals with targets that have
a technological edge to lead the
market and stay competitive.
Director of finance, Germany
33
. Market research
If you are considering acquisitions, what is the motivation for this?
(Please select all that apply)
70
66%
60
64%
63%
% of respondents
50
40
40%
32%
30
28%
31%
31%
20
10
0
Growth in
new sectors
in existing
geographies
2014
Bolt-on acquistions
in existing
geographies and
segments
Sizeable,
transformational
acquisitions
Growth in
new geographies
2015
Looking at the 91 respondents who are considering
acquisitions, findings are broadly consistent with the
previous year: the leading motivation for acquisitions
continues to be growth in new sectors in existing
geographies. This appears to point towards a need
to diversify, while remaining within familiar business,
financial and legal climates.
A Vice President of Strategy based in France elaborates:
“Our strategy is based on diversification into new
business areas in instances when we have the right
partner willing to help throughout the process. We are
taking time to understand target businesses and are
pursuing our goals of investing in different sectors.”
Still, there is one noticeable difference between
2015 and the previous years’ findings: the share of
respondents considering sizeable, transformative
acquisitions has decreased. While 63% of respondents
in 2014 said this was one of their main drivers,
only 31% do so in 2015.
This may point to more
conservative M&A strategies, and a reluctance to
undertake blockbuster transactions when there
is an uptick in volatility in the marketplace.
We have chosen the route of acquisitions to expand in other regions so that we can
diversify our resources and expect better value for the same activity.
Director of finance, Spain
34 | European M&A Outlook
. Market research
If you are considering divestments, what is the motivation for this?
(Please select all that apply)
70
68%
60
% of respondents
50
51%
47%
46%
40
37%
30
24%
20
26%
22%
19%
10
0%
0
Capital raising
for increased
ï¬nancial flexibility
2014
Focusing on
core operations
Exiting lower
growth geographies
Exiting lower
growth sectors
Regulatory
pressure
2015
Of the 63 respondents considering divestments, the
largest share (68%) say that this is due to capital
raising for increased financial flexibility. A Francebased Chief Financial Officer explains: “Since we are
unable to tap the potential of some assets, we are
looking to divest them and use that capital to invest
in new strategic acquisitions in other geographies.
Here, we hope to attain better returns.”
Interestingly, only 24% of respondents in this year’s
survey point to exiting lower-growth geographies
as the main motivation behind divestments. This
compares to 51% of respondents in last year’s edition.
This may be because respondents have already
completed divestments in non-core markets.
In the coming years, we will focus
more on the core operations of the
business and are downsizing the
number of entities to reduce the
pressure on the cash-flows and the
extra expenses made on these
non-core areas.
VP of strategy, Finland
35
. Market research
How do you expect financing market conditions to be in 2015 compared to 2014?
1%
1%
2015
41%
36%
21%
1%
2014
8%
60%
0
20
16%
40
60
15%
80
100
% of respondents
Much easier
Slightly easier
No change
Slightly harder
Respondents are cautiously optimistic about financing
conditions in 2015. According to the largest share of
respondents (41%), financing conditions are slightly
easier with a further 1% saying that they are much
easier. At 36%, the second largest share of respondents
anticipate no change from 2014.
These findings ring true with the activity seen in
the marketplace: the first months of 2015 have
seen an easing of credit standards on corporate
loans. For corporates of a certain scale and
financial profile, bond markets continue to be
inexpensive sources of debt.
Further, alternative
lending in Europe is estimated to have grown by
over 40% in the past year, and are increasingly
seen as a viable alternative to bank financing.
36 | European M&A Outlook
Much harder
This increasing diversity in lending options is reflected
in respondents’ comments. “Alternative financing has
emerged significantly in the European market, making it
easy for businesses to avail funds for development. The
reduced pressures on banks has also led to an increase
in the lending activity from their end,” states a UK and
Ireland-based Director of Corporate Development.
Still, 22% of respondents say that financing is slightly
or much harder.
Several respondents point to political
uncertainty as the source of decreased financing
availability. A France-based Director of M&A says:
“Financing is still not easily available. Firms looking
to invest are being rejected by financial institutions
as economic and political uncertainty mounts.
This is
creating huge challenges for the M&A environment.”
. Market research
What sources of financing do you think are the most available to corporates?
77%
Private equity
66%
Cash reserves
49%
Debt capital markets
45%
Non-bank lenders/credit funds
35%
Bank lending
31%
Equity capital markets
0
10
20
30
40
50
60
70
80
% of respondents
Over three-quarters of respondents point to PE as
among the most available sources of financing. This is
somewhat curious, given that M&A deals are typically
financed with a combination of bank debt, cash
reserves, and for credit-worthy businesses, capital
markets. In H1 2015, European PE activity was also
depressed by volume, although it saw increases in value.
Still, a number of respondents say that PE is the most
available source of funding for troubled businesses that
would not otherwise have access to financing. An Italybased Vice President of M&A explains: “PE investors are
keen on investing in EU-based distressed businesses,
and have proven strategies for transforming businesses.
At present, they are the most available source of capital
to corporates.”
There has also been growth in respondents pointing
to non-bank lenders and credit funds, with a 22
percentage point increase when comparing 2015 with
2014.
Meanwhile, only 35% say that bank lending is
the form of financing most available to corporates,
compared to 61% in 2014. While this finding perhaps
overstates the actual contraction in bank lending, it
may indicate that corporates are becoming increasingly
creative when looking for financing opportunities.
Debt capital markets will offer higher
benefits than other fund providers and
at the same time will outline a
repayment plan which may not be very
difficult for businesses to adhere to.
Managing director, Italy
37
. Market research
What do you view as the greatest challenge to financing acquisitions in the next
12 months?
30%
Attitudes of lenders
28%
Company performance
24%
Underlying economic weakness
18%
Availability/cost of leverage
0
5
10
15
20
25
30
% of respondents
At 30%, the largest share of respondents say that the
biggest challenge to financing acquisitions in the next
year is the attitude of lenders. This is closely linked to
the second and third greatest challenge of financing,
company performance (28%) and underlying economic
weakness (24%).
A number of respondents describe lenders’ concerns
over poor company performance, resulting in restrictive
lending practices. A CEE-based Director of M&A says
of this trend: “Lenders’ attitudes and their consistent
disappointment with their investments’ performances
are the biggest challenges to financing acquisitions.”
38 | European M&A Outlook
Financing conditions have changed as
banks and lending institutions are
under pressure from the regulatory
and political end and this is accounting
for the underlying economic weakness
in the European region and reducing
the chance of survival.
Director of finance, Poland
. Market research
For each of the following transaction types, please rate your expectations for activity
over the next 12 months
100
11%
4%
20%
90
80
70
20%
27%
44%
25%
44%
44%
60
42%
50
40
30
64%
29%
55%
39%
28%
23%
20
10
13%
17%
23%
8%
8%
6%
Distressed M&A
Reï¬nancing
Restructurings
6%
0
Rights Issues
Decrease significantly
IPOs
Decrease
Corporate Defaults
Remain the same
According to respondents, the transaction type
that is most likely to increase in the coming year is
restructuring (77%). While this finding may indicate
underlying distress in the market, respondents say that
this is due to businesses looking to adapt to long-term,
structural changes in the marketplace: “Restructuring
and operational improvements will increase significantly
in the next 12 months. Firms are aggressively targeting
growth areas and are putting in efforts to regain their
business value. Most transactions will be related to
the development of individual operations and business
structures,” says a DACH-based Chief Financial Officer.
Increase
Increase significantly
Respondents articulate a similar picture regarding
distressed M&A, the transaction type that the second
largest share of respondents (69%) expect to increase
in the next year.
A Director of Strategy based in the
CEE explains: “Distressed M&A opportunities will
increase and the availability of finance will help drive
M&A. Cheaper valuations and technical ability of
the European businesses are basically bringing more
investors to this region.”
39
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40 | European M&A Outlook
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organisation of independent law firms. CMS EEIG provides no client services. Such services are solely
provided by CMS EEIG’s member firms in their respective jurisdictions. CMS EEIG and each of its
member firms are separate and legally distinct entities, and no such entity has any authority to bind
any other.
CMS EEIG and each member firm are liable only for their own acts or omissions and not
those of each other. The brand name “CMS” and the term “firm” are used to refer to some or all
of the member firms or their offices.
CMS locations:
Aberdeen, Algiers, Amsterdam, Antwerp, Barcelona, Beijing, Belgrade, Berlin, Bratislava, Bristol, Brussels,
Bucharest, Budapest, Casablanca, Cologne, Dubai, Duesseldorf, Edinburgh, Frankfurt, Geneva, Glasgow,
Hamburg, Istanbul, Kyiv, Leipzig, Lisbon, Ljubljana, London, Luxembourg, Lyon, Madrid, Mexico City,
Milan, Moscow, Munich, Muscat, Paris, Podgorica, Prague, Rio de Janeiro, Rome, Sarajevo, Seville,
Shanghai, Sofia, Strasbourg, Stuttgart, Tirana, Utrecht, Vienna, Warsaw, Zagreb and Zurich.
www.cmslegal.com
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