I NT E LLE C T U A L P ROPERTY, P R IVA C Y & E -C O MME R CE A U DIT . D O YO U KN O W W H AT IN T E L L E CTUA L PROPER TY Y O U A R E B U Y IN G OR SE LLI NG ? HAV E Y O U DO N E E V E RY T H IN G POS S I BLE T O P R O T E C T Y O UR M OST VALUABLE A S S E T S ? ARE Y O U R E A D Y F O R D U E DIL IG E N CE REV I EW AS PA R T O F A N Y POTE N TIA L PU R C H ASE? F IN A N C IN G? D ISPUTE ? ARE Y O U I N C O M P L I A N C E WITH DATA PRIVAC Y LAW S ? PRE PAR ED F O R A D ATA B R EA CH? Re a sons You N eed an A udit: 1 . To c rea te a n i n v e n t or y of i n t e l l e ct ua l p ro p e rty as s e ts th at y o u o w n , u s e , h a v e a cq ui r e d , or w i l l a cq uire 2 . To i denti fy t h e s t a t us a n d p e d i g r e e of s uch as s e ts 3 . To i denti fy s t e p s t h a t h a v e a l r e a d y b e en take n to p ro te ct a n d preser ve t h e r i g h t s t o s uc h a s s e t s 4 . To i denti fy s t e p s a n d p r oce s s e s t h a t m igh t be take n to f u rther en ha n c e p r ot e c t i on of s uc h r i g h ts 5 . To m a ke su r e t h a t you a r e i n c om p l i a n ce with curre n t pri v a c y l a w s a n d r e g ul a t i on s a n d b e s t p ractice s You m i ght be su rpr i s e d t o f i n d t h a t you ca n t ake s o m e e as y and in ex pensi v e ste p s t o e n h a n c e p r ot e c t i on an d m itigate ris k. B y taki ng these step s n ow you ca n a v oi d t h e fire drill th at m ay r esult f ro m a du e d i l i g e n ce r e v i e w a s p a r t of a p o te n tial s ale o r acq uisi ti o n . . Wh at Is In clud e d In Th e A u d it ? I nf o rm a t ion G athering The in i ti a l f o c u s o f t h e a ud i t w i l l b e t o g a t h e r in f o rm atio n ab o ut the c u rrent s t a t us of your i n t e l l e c t ua l p ro p e rty p o rtf o lio , d eter m i ne i ts rel a ti on t o your b us i n e s s , i d e n t if y ris k an d pr otecti o n i ssu es, a n d un c ov e r op p or t un i t i e s to in cre as e value an d lev els o f pro tec ti o n . The emph a si s w i l l b e t o e n s ur e t h a t your cur r e n t as s e ts an d any futu re a ssets a r e p r op e r l y m a i n t a i n e d a n d p ro te cte d, an d that p ro c edu res a re i n p l a ce t o a v oi d c os t l y i n f rin ge m e n t litig at i o n. The a u dit w i l l t r y t o un c ov e r i s s ue s th at m igh t be co m e pr ob lema ti c i n the c our s e of a n y d ue d i l i g e n ce re vie w o f y o ur as sets a s pa rt o f a p ot e n t i a l a cq ui s i t i on . The fi rst step o f the a ud i t w i l l b e t o cr e a t e a n in ve n to r y o f patents, c o py ri gh ts , t r a d e m a r k s , d om a i n n a m e s , an d trade s e cre ts . In ad di ti o n to a rev i e w of p ub l i c d a t a b a s e s , i n-de p th in te r vie ws w ill b e c o ndu c ted w i t h i n d i v i d ua l s w h o h a v e kn o wle dge o f y o ur intelle c tu a l pro pert y a n d / or a r e r e s p on s i b l e f or de ve lo p m e n t, mar keti ng, a nd di st r i b ut i on of your p r od uct s an d s e r vice s . Each a u di t i s c u sto m i ze d t o your s p e c i f i c n e e d s an d re q uire m e n ts , and m a y a l so i nc l u d e a r e v i e w of your d a t a h an dlin g an d p rivacy pr actic es. A f ea tu re of t h i s p r i v a cy a ud i t w i l l be to de te rm in e wh at you ar e a l rea dy do i n g r e l a t i v e t o t h e col l e ct i on , s to rage , an d us e o f per so n a l i nfo rm a t i on a n d t o i d e n t i f y b e s t p ractice s an d s te p s you ca n ta ke bef o re a d a t a b r e a ch a r i s e s . A sk for a fr e e cop y o f “ A L e g a l G u i d e t o P r iv a cy a nd D a t a Se curi t y. ” .

The following areas may be covered during the interviews and information collection process: • Business objectives and philosophy regarding intellectual property • Inventory of products • Development history • Review of agreements with those who participated in development • License agreements with customers • Product documentation • Names of patent, copyright, or trademark counsel and authorization to discuss matters with them • Review of copyright registrations and processes • Review use of copyright notices on relevant materials • Past or current litigation or disputes regarding intellectual property • List of patents issued or filed • List of trademarks and domain names registered or used • Review use of trademarks on marketing and other materials • Relationship of patents, copyrights, and trademarks to actual products and services • Review of procedures in place to protect patents, copyrights, trademarks, trade secrets, and confidential information • Review policies regarding unsolicited submission of ideas • Treatment of source code • Review of non-disclosure and confidentiality agreements • Review of corporate policies regarding use of copyrighted materials, and confidential and proprietary information • A review of policies and processes regarding use of open source, free-ware, or shareware software • Insurance policy coverage • Special feature of audit—data handling practices including a review of Web site terms and conditions, privacy notices, policies, data breach planning, and training . Re p o rt Upo n c o m pl eti o n of t h e i n f or m a t i on g a t h e r i n g p ro ce s s , a writte n r epo r t w i l l be pro v id e d a n d i n cl ud e : • Inv ento r y o f t h e i n t e l l e ct ua l p r op e r t y as s e ts an d p ro ce s s e s • Rev i ew o f da t a h a n d l i n g a n d p r i v a cy practice s • A n y i ssu es i d e n t i f i e d w i t h t h e s p e c i f i c as s e t o r p ro ce s s • Spec i fi c rem e d i a l s t e p s n e c e s s a r y t o c o rre ct an y p ro ble m s N o t In c l u de d: t h i s a ud i t f oc us e s on l e g al o bl i ga ti o ns a n d r e q ui r e m e n t s a n d i s n o t a bus in e s s a u di t. A v a l ua t i on of a n y i n t e l l e ct ua l pro p e rty as s e ts i s n o t i n c l u d e d . F ol l ow -up a ct i v i t i e s n ece s s ar y to c o rrec t a n y p r ob l e m s , cl e a r ow n e r s h i p , o r o th e r wis e per f ec t ti tl e w i t h t h e i n t e l l e c t ua l p r op e rty as s e ts o r to dev el o p n e w p r i v a c y p ol i c i e s a n d p r o ce s s e s are a v a i l a bl e a t a d d i t i on a l c os t . W hy U s e G ra y Plant Mooty To Per f o r m t h i s A u d i t ? The s im pl e a nsw er i s e x p e r i e n c e a n d c os t . Gr ay Plan t M o o ty h as co ns idera bl e experi e n ce i n p e r f or m i n g d ue d i lige n ce re vie ws and ad v i si n g bu si ne s s e s on n e ce s s a r y s t e p s t o take to p ro te ct intelle c tu a l pro pert y a s s e t s a n d c om p l y w i t h d ata p rivacy laws . These a u di ts a re be i n g of f e r e d a t a r e a s on a b l e f lat rate an d tailo r e d to fi t y o u r com p a n y’s s p e ci f i c n e e d s . Micha el Co h en i s a n a t t or n e y i n our M i n n e a p o lis o f f ice with m o re than 25 y ea rs exper i e n ce a d v i s i n g b us i n e s s e s o n tran s actio n s inv olvi n g i ntel l ec tu a l p r op e r t y, i n f or m a t i on t ech n o lo gy, p rivacy, and e-c o mmerc e.

M i ch a e l i s c e r t i f i e d b y t h e I n te rn atio n al A sso ci a ti o n o f P ri v a c y P r of e s s i on a l s ( I AP P ) a s a Ce rtif ie d Info r m a ti o n P ri v a c y P r of e s s i on a l ( C I P P ) . T h e C I PP ce rtif icatio n has b ec o me th e pre e m i n e n t cr e d e n t i a l i n t h e p rivacy f ie ld an d co v er s a w i de v a ri et y of s ub j e c t m a t t e r s i n cl ud in g p e rs o n al data pr otecti o n l a w s, th e r e g ul a t i on of m a r k e t i n g practice s , data b r each no ti f i c a ti o n l a w s , a n d w or k p l a ce p r i v acy. Fo r mo re i n fo rm a ti on a n d a cos t e s t i m a t e t o pe r f o rm an audit th at meets y o u r spec i f i c n e e d s a n d r e q ui r e m e n t s i n a tim e ly an d co s t effectiv e ma n ner, p l e a s e con t a c t M i c h a e l a t 6 12.632.3345 o r michael . c o h en@gpm l a w.

c om . .