FERGUSON PARTNERS
FPL ASSOCIATES
FPL CONSULTING
FPL ADVISORY GROUP
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. F P L   A D V I S O R Y G R O UP
Ferguson Partners
FPL Associates
123 North Wacker Drive
Suite 1900
Chicago, Illinois 60606
www.fpladvisorygroup.com
312 368 0569 Phone
312 368 5089 Fax
Dear Colleague:
We are pleased to share with you our 2015 Global Hiring Forecast. As 2014 comes to a close, three overarching trends have
emerged that will continue to dominate commercial real estate and inÏluence senior leadership hiring patterns in 2015. They
are:
•
Abundant equity capital to invest, which is also triggering signiÏicantly more activity in global debt markets—a
possible warning sign that the current expansion cycle is at risk of becoming overheated
•
Increased focus on leadership and Board succession/transition in the U.S. among REITs and investment
managers
•
Insurance companies and traditional asset managers will refocus on core/core plus investing in more mature
markets such as Japan and Australia, and to some degree, Singapore, with less emphasis on opportunistic
markets such as China and India.
Looking ahead to 2015, the U.S. is projected to see a 5% year-over-year increase in hiring of senior leaders. In Asia, seniorlevel hiring is expected to show a modest increase of about 2% year-over-year. In Europe, where regional and country
markets vary from strong growth to contraction, the overall pace of senior leadership hiring is expected to be about even
with year-ago levels. In Canada, no incremental growth in hiring at the senior level is expected in 2015, compared to the
prior year.
We welcome your comments.
Best regards,
William J. Ferguson
Chairman and CEO
Ferguson Partners Ltd.
James D. Dell’Olio
President & Senior Managing Director
Ferguson Partners Ltd.
David Thalhamer
Managing Director
Ferguson Partners Ltd.
Serena Althaus
Senior Managing Director
Ferguson Partners Europe
Peter Rackowe
President-International
Ferguson Partners Japan
Mark Ross
Managing Director-Canada
Ferguson Partners Canada Co.
Boston
Chicago
Hong Kong
London
New York
San Francisco
Singapore
Tokyo
Toronto
Ferguson Partners © 2014
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As 2014 comes to a close, three overarching trends have
emerged that will continue to dominate commercial real
estate and inÏluence senior leadership hiring patterns in
2015. They are:
•
Abundant equity capital to invest, which is also triggering
signiÏicantly more activity in global debt markets—a
possible warning sign that the current expansion cycle is
at risk of becoming overheated;
•
Increased focus on leadership and Board succession/
transition in the U.S. among REITs and investment
managers
•
Insurance companies and traditional asset managers will
refocus on core/core plus investing in more mature
markets such as Japan and Australia, and to some degree,
Singapore, with less emphasis on opportunistic markets
such as China and India.
Abundance of Capital - U.S. Market Strengthens
in Q4 2014
Equity capital pouring into commercial real estate from
global sources, especially Asia and the Middle East, is Ïinding
a home in the U.S., which is perceived to be the safest market
in terms of economic stability. Investment activity in the U.S.
showed continued growth in the fourth quarter, and was
stronger than in previous quarters, despite concerns of
interest rates beginning to tick higher.
Capital is also being invested in major European cities, such
as London and Paris, and to a certain degree in Germany. Less
capital is being committed to Asia now because of economic
uncertainty, as evidenced by the recent downturn in Japan
and slowing in China.
Despite the abundance of capital on a global scale, demand in
the U.S. continues to outstrip the available supply. This is
creating a need for leadership talent with expertise in raising
capital and deploying capital.
Debt Market Activity Heats Up - A Warning
Sign?
With the abundance of equity capital available globally, there
is correlating demand for debt. In order to compete, some
lenders are starting to loosen their underwriting standards,
resulting in increased leverage for commercial projects.
Although lending has not returned to pre-Ïinancial crisis
levels, when project Ïinancing reached 80-90%, the amount of
2 © 2014 Ferguson Partners
debt is edging higher. As we have seen in prior cycles,
increasing debt levels are often a good indicator that
markets are beginning to overheat. When debt levels
escalate, risks are also elevated, should interest rates rise
suddenly or the commercial development sector begin to
soften. This warrants a close watch in 2015.
CEO Turnover in U.S.-based REITs
Pressure from activist investors and a greater willingness
among Board members to make tough decisions around
CEO performance has resulted in more transitions at the
top of U.S.-based REITs. Coupled with normal succession,
there has been CEO turnover in about 10 percent of the
publicly traded REITs in 2014. Looking ahead to 2015, we
expect this trend to continue.
Opportunistic Investing in Europe
In Europe, the search for opportunistic returns is now
drawing attention to central and eastern Europe. Having
been late to invest in the U.S. (many investors did not
recommit to real estate until 2010, when the upside was
more limited), opportunistic investors have been piling
into Europe—sometimes prematurely. Spain has been on
the radar of hedge funds and credit players for some time,
and a rush of buying in 2014 has pushed prices of what
had been distressed properties to full value or even the
point of being overvalued. Also on the radar for
opportunistic investing are Italy and even Greece, as well
as Ireland.
Global Senior-Level Hiring Projections:
Looking ahead to 2015, the U.S. is projected to see a 5%
year-over-year increase in hiring of senior leaders. In Asia,
senior-level hiring is expected to show a modest increase
of about 2% year-over-year. In Europe, where regional
and country markets vary from strong growth to
contraction, the overall pace of senior leadership hiring is
expected to be about even with year-ago levels. In Canada,
no incremental growth in hiring at the senior level is
expected in 2015, compared to the prior year.
While the global outlook is tempered by some degree of
caution, given the current mix of economic news—
including recession in Japan, falling oil prices, less robust
growth in China, and a slowdown in much of Europe—the
overall outlook is for 2015 is to see modest growth in
senior-level hiring, compared to 2014 activity.
Following are the regional highlights, based on insights
from the Ferguson Partners’ global team and
conversations with clients in key markets.
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NORTH AMERICA: US & CANADA
In the U.S., in addition to the aforementioned activity in REIT senior leadership, other hiring trends will follow the geographic
pattern established in 2014, with the bulk of activity clustered on the East and West Coasts, and, more speciÏically, in New
York and San Francisco. Texas is also active due to the energy boom and a favorable tax environment.
Regionally, New York City is seeing strong demand for senior development professionals, replacing talent that was cut
signiÏicantly through the 2008-2009 crisis. On the West Cost, some investment banks are beginning to build structured
Ïinance teams. One caveat on hiring activity is concern over deployment of capital that has failed to generate the desired level
of returns given market liquidity. This is adding pressure on Ïirms to hire the right talent for development and asset
management.
In terms of market segments in the U.S., hiring in hospitality
“Senior leadership in REITs will dominate the hiring
has been very strong, including among hospitality REITs. In trends in 2015. Elsewhere, concern over returns generated
housing, multifamily development continues apace, creating
from deployed capital is raising the stakes in the U.S. for
demand for hiring in development and also operations. The
hiring the right talent in development and asset
single-family home sector has remained stable, as prices
management .”
recover. In retail, hiring includes speciÏic talent needs such
as chief digital ofÏicers who are skilled in the use of
technology to create “omni-channel” solutions to touch customers at various purchasing points: online, by telephone, in
store, or a combination thereof. Changing consumer buying trends are also creating more demand for regional and local
distribution centers to deliver products to customers. Manufacturing is also moving back onshore. Both trends bode well for
the industrial sector.
Other active sectors include healthcare, where the trend has been more consolidation through strategic mergers and
acquisitions, and senior living. Energy remains a hot sector, thanks to the growth in hydraulic fracturing (or “fracking”),
which has created an energy boom. This, in turn, has generated demand for tertiary support services including real-estate
development for multi-family and worker housing. Transportation remains an active sector as well.
In Canada, the bulk of hiring activity will continue to focus on the gateway markets of Montreal and Toronto in the east and
Calgary in the west. Hiring, overall, is expected to show a marginal increase, with stronger demand in functions such as
development, asset/portfolio management, and capital raising/investor relations. The most active sectors in Canada in
2015 will likely be REITs, real estate investment management/private equity, commercial services & brokerage,
homebuilding, and senior living.
NORTH AMERICA AT A GLANCE
Sectors to see most hiring in 2015:
REITs, Real Estate Investment Management/Private Equity, Hospitality, Senior
Living/Healthcare, Private Owners/Developers, Commercial Mortgage Banking/
Lending
Hiring conditions in 2015:
Reasonable growth (5% year-over-year)
Human Capital Demand:
Acquisitions, Capital Raising/Investor Relations,
Mortgage Origination, Information Technology
Top Priorities:
(1) Recruiting/Retaining Top Performers
(2) Increased Cost of Employee BeneÏits and Coverage
Ferguson Partners © 2014
3
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EUROPE
Homebuilding is expected to show strength in some geographies, due to a massive undersupply of housing across Europe,
while senior living increasingly draws attention as an investment asset. Also adding staff will be commercial lenders, as well
as brokerage Ïirms, which have been hiring consistently in the past year or so.
Human capital demand in Europe will center largely on speciÏic
"Spain has been on everyone's radar. Now attention
functional talent including compliance professionals, due to
centers on central and eastern Europe, Italy, and even
regulatory changes affecting Ïinancial services. Other areas of
Greece are creeping back into people's agendas,
demand include capital raising and investor relations, as well as
mortgage origination, whether among the investment banks or
thanks to the ongoing search for undervalued
mortgage banks. Acquisition professionals are sought because
properties. But in Spain what had been distressed
of the demand to deploy capital.
Another area is human
properties have reached the point of being fully
resources, which must adjust to a new regulatory environment
valued—and in some cases overvalued—because of
that places limits on the size of executive bonuses, thus raising
the recent rush of buying activity."
the question of how to motivate and retain top talent.
In terms of geography, hiring is projected to be strongest in southern Europe, with more modest increases in northern and
western Europe, and no signiÏicant changes projected for central and eastern Europe, and the Commonwealth of
Independent States.
EUROPE AT A GLANCE
Sectors to see most hiring in 2015:
Investment Banking, Homebuilding, Senior Living,
Commercial Services & Brokerage, Commercial Mortgage
Banking/Lending
Hiring conditions in 2015:
Expected to remain unchanged relative to 2014
Human Capital Demand:
Acquisitions, Capital Raising/Investor Relations,
Mortgage Origination, Information Technology,
Compliance, Asset Management
Top Priorities:
(1) Shortage of Skilled Workers
(2) Gender Diversity
4 © 2014 Ferguson Partners
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ASIA
New in Asia next year will be growth in asset classes such as senior living,
student accommodations, and data centers, which are developing in
“The biggest issue in Asia is transitioning
markets such as Singapore and Japan.
talent from a market that has always been
traditionally opportunistic, to a greater
Overall, hiring will vary from country to country, with less emphasis on
emphasis on income-producing assets.“
opportunistic markets such as China and India, and greater focus on more
mature markets such as Japan and Australia, and to some degree,
Singapore. Hiring patterns will also reÏlect the shift in Asia away from the opportunistic space and to longer-term real estate
investment management, particularly as insurance companies and traditional asset managers continue to expand their Asian
holdings with a longer-term investment horizon. From a human capital perspective, fundraising will be a priority, along with
sourcing, asset management, and corporate infrastructure (legal, tax, compliance, etc.).
Brokerage Ïirms will likely experience increases in hiring as they expand into higher-margin leasing and investment
brokerage. As investment funds create globalized platforms to operate across Asia (as well as Europe and the U.S.), there will
be demand for leadership. In addition, the increase in capital seeking REIT products will spark hiring of institutional talent to
tap capital sources such as insurance companies and pension funds in markets such as China.
ASIA AT A GLANCE
Sectors to see most hiring in 2015:
REITs (equity), Real Estate Investment Management,
Private Owners/Developers, Commercial Mortgage Banking/Lending
Hiring conditions in 2015:
Marginally better (2%, year-over-year)
Human Capital Demand:
Acquisitions, Asset/Portfolio Management,
Capital Raising, Corporate Infrastructure (legal, tax, compliance, etc.)
Top Priority:
(1) Recruiting/Retaining Top Performers,
(2) Developing Next Generation of Leaders
Ferguson Partners © 2014
5
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The tone of the global real estate hiring forecast for 2015 is cautiously optimistic, with an overall outlook for hiring of senior
leaders to increase modestly (about 2%) over the next 12 months, compared with 2014. Among the most active areas will be
U.S.-based REITs, which have seen a signiÏicant amount of senior leadership changes. Other industry trends driving demand
are an abundance of investment capital, increased activity in the debt markets, and opportunistic investing in southern Europe.
6 © 2014 Ferguson Partners
. FPL ADVISORY GROUP
FERGUSON PARTNERS
FPL ASSOCIATES
FPL CONSULTING
Executive Search
Chairmen/Chief Executive OfÏicers/
Presidents
Board of Directors/Trustees
Compensation
Management Consulting
Benchmarking
Strategic Planning
Program Design
Organization Design
Contractual & Policy Arrangements
Corporate Finance
Surveys
Succession Planning & Leadership
Senior Management/
Corporate Infrastructure
Specialized Research
Ferguson Partners
FPL Associates
FPL Consulting
About FPL Advisory Group
FPL Advisory Group (“FPL”) is a global professional services Ïirm that specializes in providing executive search,
compensation, and management consulting solutions to a select group of related industries. Our committed senior partners
bring a wealth of expertise and category-speciÏic knowledge to leaders across the real estate, hospitality and leisure, and
healthcare sectors.
FPL is comprised of three primary operating companies that work together to serve a common client base.
Ferguson Partners provides executive and director recruitment services, FPL Associates provides compensation
consulting services, and FPL Consulting provides a range of management consulting services. Through our complementary
practice areas, we work with our clients to develop the right talent, leadership, structures, and strategies for success in
today’s intensely competitive marketplace. From Boston, Chicago, Hong Kong, London, New York, San Francisco, Singapore,
Tokyo, and Toronto, we serve clients across the globe.
Our Industry Practices
FPL serves clients in a select group of related sectors:
Real Estate
Investment Managers, Public & Private Owners/Developers, Service Firms, Commercial Mortgage Investment/Finance,
Residential Mortgage Investment/Finance, Homebuilders, Engineering/Construction/Infrastructure
Hospitality & Leisure
Lodging, Gaming Resorts & Casinos, Restaurants & Cafes, Sports & Recreation, Amusement Parks & Attractions
Healthcare
Seniors Housing, Hospitals
BOSTON CHICAGO HONG KONG LONDON NEW YORK SAN FRANCISCO SINGAPORE TOKYO TORONTO
www.fpladvisorygroup.com
© 2014 Ferguson Partners Ltd. All rights reserved. No business or professional relationship is created in connection with any provision of the content of this publication (the “Content”). The Content is provided exclusively with the understanding that
Ferguson Partners Ltd. is not engaged in rendering professional advice or services to you, including, without limitation, tax, accounting, or legal advice. Nothing in the Content should be used in or construed as an offer to sell or solicitation of an offer to
buy securities or other Ïinancial instruments or any advice or recommendation with respect to any securities or Ïinancial instruments. Any alteration, modiÏication, reproduction, redistribution, retransmission, redisplay or other use of any portion of
the Content constitutes an infringement of our intellectual property and other proprietary rights. However, permission is hereby granted to forward the Content in its entirety to a third party as long as full attribution is given to Ferguson Partners Ltd.
The Ferguson Partners recruitment practice consists of Ïive afÏiliated entities serving FPL’s clients around the world: Ferguson Partners Ltd. headquartered in Chicago with other locations in Boston, New York and San Francisco, Ferguson Partners
Canada Co. in Toronto, Ferguson Partners Europe Ltd. headquartered in London with a Japan branch located in Tokyo, Ferguson Partners Hong Kong Ltd. in Hong Kong, and Ferguson Partners Singapore Pte. Ltd. in Singapore. Ferguson Partners
Europe Ltd. is registered in England and Wales, No. 4232444, Registered OfÏice: 100 New Bridge Street, London, EC4V 6JA. Ferguson Partners Singapore Pte. Ltd. is registered in Singapore, Business Registration No. (UEN) 201215619H, Employment
Agency License No. 12S6233. FPL Associates L.P., the entity which provides consulting services to FPL’s clients, is headquartered in Chicago.
. Ferguson Partners Ltd.
123 North Wacker Drive,
Suite 1900
Chicago, IL 60606
Phone: 312-368-0569
Fax: 312-368-5089
www.fpladvisorygroup.com
FPL ADVISORY GROUP
FERGUSON PARTNERS
FPL ASSOCIATES
FPL CONSULTING
.