Change is coming to the healthcare industry
Innovation by employers will reshape healthcare markets.
PAUL HOPKINS
The U.S. healthcare industry is in the midst of its most volatile and provocative period of transformation since the creation of Medicare in the
1960s. Key drivers of change include state budgetary concerns, a variety of effects from the Affordable Care Act (“ACA”), employers looking to
control ever-increasing healthcare costs, and the general lack of sustainability in the overall U.S. healthcare economy.
These pressures
impact the financial sustainability of everyone involved in the healthcare delivery system as it exists today, from the large hospital systems to
the family practitioner. Memphis is certainly not immune from these pressures, and healthcare providers (hospitals, physicians, and others that
deliver care) in the Memphis area remain challenged to provide high-quality healthcare services to Memphis-area residents, at lower cost,
while dealing with unprecedented industry disruption.
Healthcare providers are working to deal with these challenges in many ways. In particular, healthcare payment reform is developing with
accelerated urgency and pace, resulting in the transformation of traditional fee-for-service, volume-based payment models to models that are
focused on delivery of value in many different contexts.
These new and oftentimes quite complex payment models generally give incentives
for the provider to provide services in a cost-effective manner while upholding high quality standards. Such models include bundled payments
that pay providers a set fee for all of the services required to treat certain conditions. Until recently, most providers could elect to participate or
not participate in these new models.
More recently, healthcare purchasers (and, in particular, the federal and state governments) are pushing
in mandatory fashion for these new models. For example, Memphis was recently selected to participate in a mandatory episodic Medicare
payment initiative. This model pilots bundled payment and quality measurement for episodes related to hip and knee replacements.
The future
promises more of these types of payment models.
In facing these challenges, some healthcare providers are responding in new and innovative ways. Providers are forming alliances and
affiliations across the delivery spectrum in ways that would have been surprising in the past. Traditional mergers, acquisitions, and alignment
strategies typically involved larger dominant systems acquiring financially weaker organizations.
While these more traditional alignment forms
still exist, more innovative relationships are emerging focused on scale, population health management capabilities, and other new
competencies and characteristics. For example, a new generation of physician alignment activity in Memphis over the last several years is
evidence of the effects of healthcare transformation in the Mid-South. These newly forming relationships are increasingly crucial for providers
as they work to successfully manage both organizational and market-facing transformational change.
Following the enactment of the ACA, many pundits predicted an exodus by employers from their sponsored health plans, but that dynamic has
not, in fact, emerged.
Rather, employers are themselves actively searching for new and innovative ways to drive higher healthcare quality at
lower cost for their employees. Large and influential employers like Boeing, Lowes, and Mohawk have modified benefit design, narrowed their
provider networks, and otherwise driven innovation through their health plans as a reflection of these efforts. Accelerating innovation by
employers is a trend that could reshape the commercial healthcare markets.
In the coming few years, most health systems and other providers will seek risk capability as reformed payment models become more
prevalent than traditional fee-for-service medicine.
Purchasers of healthcare will push the industry to do better with less. The highly disruptive
nature of these challenges will require dynamic responses by all industry stakeholders, which will inevitably accelerate transformative change
through the healthcare ecosystem.
Paul Hopkins is an audit partner at DHG, and has had a primary concentration in the healthcare industry in which he has served for over 20
years.
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