CFO Insights
Eyeing China—and its currency—
with caution
Changing dynamics in China’s currency policy and market
dynamics are adding to uncertainty in the direction of
the renminbi (RMB). Moreover, the recent turbulence in
China’s equity markets and the government-led creditexpansion effort there are topics CFOs of multinational
companies (MNCs) operating in China are watching
closely—and worrying about.
In the most recent CFO Signals™ survey, in fact, only
4% of finance chiefs viewed the Chinese economy as
good compared with 23% in Q2 (see chart: Sinking
views on China). And, on the one hand, much more
than in any other quarter, CFOs voiced strong concerns
about the impact on North America of slowing Chinese
growth—concerns that dampened their corporate growth
expectations in some cases.1
On the other hand, the domestic and global impact
of China’s slowdown may have outcomes, not entirely
negative, for both Chinese and non-Chinese MNCs, as
well as for emerging and industrialized economies. For
example, many of the “playing field” issues that have
challenged MNCs in Mainland China and in facing Chinese
competition for acquisitions and market share in third
countries may level off.
There is also the potential for
new growth opportunities in Asia and beyond, as market
forces lead China to settle into a more sustainable growth
pattern, commodity prices stabilize, China’s massive
enterprises are perforce put on a more commercially
oriented reform path, and the Chinese currency evolves
toward a more stable instrument for global trade and
investment.
Searching for stability
In 2005, China announced the RMB would trade within
a band against a basket of major currencies. Recently,
however, as the US dollar (USD) has gained strength
against other major currencies, most notably the euro,
the RMB has risen with it, impacting China’s export
competitiveness in Europe and some emerging markets, as
well as the price of many goods imported into China.
In response, the People’s Bank of China (PBoC) devalued
the currency in a surprise move in August, shaking world
markets in the process, initially with a 1.6% move in
the administrative trading band. But market pressures
kicked in, and authorities have subsequently been trying
to stabilize the currency at a rate of about 6.4 RMB to
the dollar.
To do so, China spent $94 billion in reserves
in August, and those levels are down about $400 billion
from their peak a year ago. Moreover, estimates are that
anywhere between RMB 2 trillion and RMB 4 trillion in
new credit may be needed to stabilize the A-share market,
increasing China’s already mammoth money supply.
In this issue of CFO Insights, we’ll look at how the China
currency crisis has evolved, as well as steps CFOs can take
to monitor the RMB’s direction and to help mitigate the
effect of a significant shift.
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. While China has traditionally tried to keep its currency
competitive against others to help boost exports, that
policy appears to have given way to one weighted
toward preventing a destructive level of depreciation of
the RMB, reflecting China’s growing role as a big player
in global capital markets. This and other major factors,
such as preventing domestic inflation in key, imported
commodities and decreased interest from outside investors
in Chinese equities and bonds, appear to be obliging the
PBoC to spend foreign reserves to maintain a floor under
the renminbi.
One other factor is the country’s desire to promote the
RMB as a reserve currency. The International Monetary
Fund has responded to China’s request to have the RMB
added to its basket of Special Drawing Rights2 currencies
with a postponement and specific conditions, pending
more work on the RMB. In the meantime, the Chinese
government is also investing hard currency to maintain
stability in the RMB.
Why CFOs are concerned
CFOs obviously play a strategic role in assessing
investment opportunities and levels.
So whether sourcing
from China or building market presence, it’s important for
finance chiefs to understand that China’s currency may
be at an inflection point. That means they may need to
reassess their underlying assumptions around the forces
governing China’s currency policy and its outcomes,
and how they monitor changes in the currency and risk
mitigation efforts. Among the most obvious factors is
that a depreciated currency will likely do more to suppress
import levels than to stimulate export levels—which has a
direct impact on consumer demand and growth.
In particular, it is important to get a deeper understanding
of the drivers and scale of the change in the dynamics
underlying China’s currency policy.
In the near-term, even
a relatively small shift in currency rates can have a big
impact on the bottom line. In the mid- and long-term,
it can impact a broad range of investment planning
decisions.
2
Sinking views on China
CFO respondents’ average rating based on five-point scales for current state (“very bad”
to “very good”) and expected state one year from now (“much worse” to “much better”)
Very
good
Neutral
Much
better
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15 2Q15 3Q15
Very
bad
Same for
a year
Much
worse
Current status
One year from now
Source: CFO Signals, 3Q2015
A weaker currency, for instance, will likely impact
pricing on many popular imported products in the
China marketplace, especially in contrast to domestic
competitors, from smartphones to baby formula to
fashion items. The degree to which higher prices would
impact demand and the growth of China’s domestic
market is a complicated equation, but as overall growth
slows in China’s economy, success in the country’s
consumer market is increasingly a function of marketshare competition.
Assessing the direction of the RMB
Forecasting the direction of currency exchange rates is
particularly challenging in the case of the RMB.
First, its
trading band is set by the PBoC. And while the offshore
version of the renminbi, the CNH,3 is traded on external
markets, the market rate is by no means entirely free. If
the CNH becomes much cheaper in US-dollar terms than
the onshore version, the CNY, traders will likely buy the
currency offshore and sell it on the mainland.
To keep the
market-based CNH in relatively close alignment, Chinese
leaders already are spending foreign exchange onshore
and offshore to maintain a floor under the currency.
. Some of the factors influencing authorities in China that
oversee the exchange value of the currency, include the
following:
• The RMB has become an expensive currency compared
with the euro, making it very difficult to maintain any
level of exports to Europe;
• Other countries in Southeast Asia and Latin America are
much more competitive now on a currency basis;
• Since the onset of volatility in the A-share market, analysts have noted China’s shrinking position in US Treasuries, a steady monthly decline in foreign-exchange
reserves, and a high level of capital leaving China;
• The PBoC may have less than US$1 trillion of immediate
liquidity to support the A-share market and the currency
even though China’s foreign-exchange reserves are still
huge—in the US$3.5 trillion range.4
But China has a difficult balancing act in terms of how
much it is willing to spend to keep the RMB strong. Such
an action in and of itself could weaken global sentiment
on the RMB and the government-supported institutions
that are players in the intervention. For example, China’s
large state-owned enterprise brokerages, which have just
increased their pledges to buy and support A-shares, are
seeing their own share values hammered.
Still, it’s important that MNCs understand the general
direction of the currency over the next 12 to 18 months.
There are various indicators that, if monitored together,
can be viewed as a planning tool. One is the actual
currency-trading levels in both Hong Kong and Mainland
China.
Take the level of RMB versus Hong Kong dollars
(HKD) held in retail bank accounts in Hong Kong. If you
live in Hong Kong, you can choose to keep money in
your bank account in RMB or in HKD, which is a USD
surrogate. Other important indicators are the relative level
of RMB trade settlement versus USD trade settlement,
forward pricing of the RMB on various futures markets,
the arbitrage difference between the CNH and CNY, and
the reported changes in China’s US Treasury holdings and
foreign-exchange levels.
Mitigating currency risks
Given this fluid and changing environment, now may be a
good time to perform a thorough review of how currency
is managed at your company.
Specifically:
• Companies with substantial renminbi holdings might
think through how they can offset the risk of significant currency-rate swings with investment mechanisms
or lending mechanisms and related hedging strategies.
For example, in some cases, trading regulations allow
companies to take a short position in RMB against a
long position in other currencies outside China. Other
steps, such as currency hedging with instruments like
currency forwards, have become more expensive, so
CFOs have to balance the value of those strategies
against the rising cost.
• Where RMB can be converted to other currencies, it
may be prudent to reduce exposure. Companies might
also revisit how they can hedge by looking at how they
conduct their business.
For example, CFOs can look at
how they can align more of their costs to be domestic
costs, in what currencies their cross-border transactions
are contracted, and how they can do financing within
the marketplace in which they are operating.
• In terms of contracts and cross-border trading, some
MNCs are more protected against currency changes
than others. For example, some elements of a contract
might be denominated in RMB and some in USD.
Sometimes a transaction might be settled on China’s
mainland or settled offshore with a trading company
that has the rights to take it into the mainland and
do the transaction. At present, Chinese bankers have
noted that the appetite for exchange requests from
RMB into USD is at a multi-year high.
That provides
additional leverage for those who have US dollars to
spend in transaction settlements.
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. • CFOs may want to review the terms and conditions of
contracts and cross-border agreements so that they can
be prepared for any potential exposure to shifts in the
renminbi. The history of gradual exchange-rate shifts
in the range of 2% to 6%, which were typical of the
l, Global Research Director, CFO Program, Deloitte LLP;
P
RMB from 2005 until a few months ago, were more
easily managed. But the recent rate of change can have
significant bottom-line impact given the large size of
the businesses many MNCs have built in China. A useful
first step may be to model the financial impact of shifts
of this size or larger in a much more compressed time
frame.
Even with slowing growth, China’s domestic market is
still growing faster relative to other large markets, which,
along with its sheer size, is a big reason companies are
willing to take on the challenges and the learning curve
required to succeed in that marketplace.
Still, recent shifts
in the RMB are important indicators of the potential size
of changes that may lie ahead. It is important for CFOs
to consider taking stock of their RMB currency holdings,
monitoring their currency risks in China on an ongoing
basis, and exploring ways to decrease or deploy RMB
assets they may be holding in the Chinese mainland.
Contacts
Ken DeWoskin
Independent Senior Advisor, Chinese Services Group
Deloitte LLP
kedewoskin@deloitte.com
George Warnock
Partner; Americas Leader, Chinese Services Group
Deloitte Services LP
gwarnock@deloitte.com
Deloitte CFO Insights are developed with the guidance of
Dr. Ajit Kambil, Global Research Director, CFO Program,
Deloitte LLP; and Lori Calabro, Senior Manager, CFO
Education & Events, Deloitte LLP.
About Deloitte’s CFO Program
The CFO Program brings together a multidisciplinary
team of Deloitte leaders and subject matter
specialists to help CFOs stay ahead in the face of
growing challenges and demands.
The Program
harnesses our organization’s broad capabilities to
deliver forward thinking and fresh insights for every
stage of a CFO’s career – helping CFOs manage the
aders and subject matter specialists to help CFOs stay ahead in the face of growing challenges and demands. The Program harnessestheir roles, tackle their company’s
complexities of our
Endnotes
sights for every stage of a CFO’s career – helping CFOs manage the complexities of their roles, tackle their company’s most compelling
most compelling challenges, and adapt to strategic
1
CFO Signals, 3Q2015, US CFO Program, Deloitte LLP.
2
shifts in the market.
The Special Drawing Rights is an international reserve asset, created by the
t:
International Monetary Fund in 1969 to supplement its member countries’ official
reserves. Its value is based on a basket of four key international currencies, and
SDRs can be exchanged for freely usable currencies.
International Monetary Fund,
For more information about Deloitte’s CFO Program, visit
SDR Fact Sheet: http://www.imf.org/external/np/exr/facts/sdr.htm.
y means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This
3
CNH basis “offshore” version action that may affect Mainland China, mostly
or should it be used as a is the for any decision or of RMB, traded outsideyour business. Before making any decision or takingat: www.deloitte.com/us/thecfoprogram.
our website any action that may
in responsible CNY is the sustained version of China’s relies on this publication.
Deloitte shall not be Hong Kong.for any loss “onshore” by any person whocurrency, traded within
Mainland China.
The CNH is also used as a quasi-legal tender in Hong Kong and
in some S.E. Asian and Central Asian centers.
http://www.wsj.com/articles/china-august-forex-reserves-down-by-93-9-billionas-pboc-intervenes-1441614856.
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