CFO Insights
Better break-ups:
The art of the divestiture
In their continuing efforts to unlock greater shareholder
value from portfolio realignment, CFOs are increasingly
turning to spin-offs, which create new public companies
out of existing business units. The number of spin-offs
hit a 10-year high with 60 completed in 2014, according
to Spin-Off Research, and at least 46 more had been
announced for 2015 by the end of its first quarter.1
Driving the trend are several factors, including the need to
gain greater synergies and shareholder pressure. In fact,
about 15% of finance chiefs said they were considering
some form of divestiture in response to activist investors
in Deloitte’s first-quarter 2015 CFO Signals survey.2 (See
Figure 1.) While such trends tend to follow cycles—the
last spin-off boom was in 1999 and 2000—they can
create considerable value. The Claymore Beacon Spin-Off
ETF Index, which is based on the performance of recent
spin-offs, has outperformed standard market indexes since
2012.3
To share in that potential upside, companies typically
have three choices: spin off the business entirely; pursue a
partial spin-off (that is, an equity carve-out), whereby the
parent company floats only a portion of the business on
the public market; or sell a portion of the business.
Given the significant financial, accounting, tax, and IT
implications of each, it’s no surprise that CFOs tend to be
at the helm of preparations.
And while the transactions
may be logical in concept, they are rarely easy in
execution. No two are the same, and with each one, CFOs
and their teams face a host of tasks, such as defining
precisely which businesses and assets to carve-out,
creating financial statements for the resulting entity, and
mapping a quick, yet effective separation plan.
In this issue of CFO Insights, we look at four lessons to
consider when separating an entity and keys to help
companies get it right the first time.
1. Don’t worry about the end at the beginning
Typically, it’s difficult to predict whether a disposition
will result in a spin-off or a sale, regardless of how the
company portrays it in initial announcements. Both have
their pros and cons.
Sales generally go faster (closing in
four to six months) and require less external accounting
reporting, but negotiating with a buyer and gaining
regulatory approvals can add complexity. Spin-offs take at
least six months to a year to complete and typically require
rigorously prepared audited financials, but can carry
greater tax benefits, higher market valuations for both the
parent company and the spun company, and don’t hinge
on a buyer’s or an industry regulator’s approval to close.
It’s important to begin by focusing on the preparations
that will serve both scenarios, such as preparing the
necessary separate-company financial data, mapping out
a plan for IT systems, and developing a separation plan for
employees. Fortunately, this is the majority of the work,
regardless of outcome.
1
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Ultimately, of course, the parent will want to think like a
buyer or an investor and tailor the information, as well
as the potential future plans for the entity, specifically to
interested parties. In a sale, getting multiple competing
bidders is key to boosting valuation, according to the 17%
of executives in a recent Deloitte survey who said they
got a higher price than expected.4 But knowing how to
position the asset so that the opportunity resonates with
the vision of each potential buyer can also go a long way
to maximizing value.
2. Don’t go too fast
Some have likened the divestiture process to reengineering an airplane while it’s flying. No matter how
aggressive the timeline, trying to cut loose before IT
infrastructures and customer-service systems are ready
can be disastrous. This is particularly true when the parent
agrees to provide a transition service agreement (TSA) and
doesn’t set clear milestones.
Pushing the process too fast
means the parent will end up doing a lot more work posttransaction.
At the same time the finance team is setting up the new
entity for independence, it should also be mindful of
reducing soon-to-be excess overhead costs at the parent
company. If the entity used shared services centers for
functions such as finance, IT, and human resources, for
example, it’s typically critical to downsize those centers—
as well as real estate, to the extent possible—in proportion
to the revenue that is leaving the company. When costs
remain after revenue leaves, they are considered stranded
costs, and erode the value that transaction brings to the
parent and its shareholders.
2
Proper pacing can also help maximize the tax benefits
buyers and sellers will see from the transaction.
In most
cases, the tax issues that tend to take center stage are
often those related to the transaction itself, such as
obtaining tax-free status for the spin-off, increasing the
deductibility of transaction costs, and addressing the
taxation of golden-parachute payments.5 However, a
whole range of other tax benefits may be available at the
Management change
carve-out and, potentially, the parent. These stem from
Board change
changes in the businesses once separated involving supply
Executive compensation infrastructures. By
chains, facility locations, and technology change
carefully analyzing the possibilities,activist to board
can make
entities
Addition of both change
Management
operational decisions that enhance tax efficiency.
Board change
Executive compensation change
actionsDivestiture, carve-out, spin-off
have you taken specifically
Figure 1.
What
activism?
New performance improvement initiative
in response to shareholder
Addition of activist to board
Percent of public company CFOs indicating their company has taken or is likely to take each action (n=66)
Change to corporate strategy
Asset sale
Divestiture, carve-out, spin-off
Privatization of all/part of initiative
New performance improvement company
Strategy/OPS
change
Environmental/social policy strategy
Change to corporate change
Asset sale
Share repurchase
Privatization of all/part of company
Special change
Environmental/social policydividend
0%
Share repurchase
Source: CFO Signals, Q1 2015, CFO Program, Deloitte LLP
Special dividend
0%
5%
10%
15%
20%
Already taken
Expect to take
5%
15%
25%
10%
Already taken
20%
Expect to take
25%
. 3. Be as transparent as possible with employees
The divestiture process is typically fraught with uncertainty,
a factor that can have a profound effect on employee
morale. Many executives underestimate the magnitude
of this uncertainty and the anxiety it can produce.
About 90% of executives agreed that it is somewhat or
very challenging to manage employee morale during a
divestiture, but in Deloitte’s most recent survey on the
topic, only 46% said they set up retention incentives for
management. 6
Managers often try to shield employees from the
uncertainty. The problem with waiting to make an
announcement until a deal is finalized, however, is that
employees often find out about the transaction early
through back channels, and then wonder why the official
announcement comes so late in the process.
Even when
the deal is not leaked, employees generally prefer to have
advance notice of a major change rather than a lastminute surprise. When executives fumble communication,
they often lose their employees’ trust and commitment
to stay with the company. A clear plan of communication
balances the need for confidentiality and flexibility
with the employees and other stakeholders’ desire for
information about how the transaction will affect them.
Setting up for success
The CFO role at a spin-off is inevitably an intense
one, typically requiring the skills to build different
functions from the ground up.
Not only that, but
finance executives in a spun company also need to
learn how to handle external financial reporting, the
investment community, and compliance with Securities
and Exchange Commission regulations at the same
time the back-office systems are evolving. Often when
starting with a clean sheet of paper, not everything
gets done effectively the first time, however, and the
journey might be viewed as a “work in progress.”7
This can cause additional stress between parent
and spun company as transition issues drag on and
priorities differ. CFOs at both entities should work to
avoid developing an adversarial relationship, as some
company relationships and business activities can carry
on for periods far beyond the TSA.
The intangibles of
good working relationships with former colleagues
can aid significantly in truly adding shareholder value
through separation.
3
3
. 4. Guard against the distraction factor
Readying an entity for sale or spin is a full-time job—yet
for many CFOs, it’s just one more project to juggle in
the mix of quarterly closes, ERP upgrades, and capitall, Global Researchraising.CFO Program, Deloitte LLP;
Director, To help protect corporate financial results, CFOs
P
should consider marshaling the appropriate resources for
the transition. In many effective cases, companies create
a cross-functional team to help move the divestiture
forward, and also create a steering committee of
senior executives to help maintain executive alignment.
Steering committees should be on the smaller side, but
encompass all the critical functions of the company (often
with executives representing the interests of multiple
functions).8
Primary contacts
Michael Dziczkowski
Partner
Deloitte & Touche LLP
mdziczkowski@deloitte.com
Andrew Wilson
Partner, M&A Transaction Services
Deloitte & Touche LLP
andwilson@deloitte.com
Deloitte CFO Insights are developed with the guidance of
Dr. Ajit Kambil, Global Research Director, CFO Program,
Deloitte LLP, and Lori Calabro, Senior Manager, CFO
Education & Events, Deloitte LLP.
Another approach, though less common, is to name the
new management team early in the separation process,
so that the new team can help share the transition work.
Although this tactic poses some risk that key employees
who are not named to their desired roles will be
disappointed and leave too early, it can be highly effective.
The new slate of executives removes a burden from the
parent company CFO, and the executives gain firsthand
experience in their new roles at the same time.
About Deloitte’s CFO Program
The CFO Program brings together a multidisciplinary
team of Deloitte leaders and subject matter
specialists to help CFOs stay ahead in the face of
growing challenges and demands. The Program
harnesses our organization’s broad capabilities to
deliver forward thinking and fresh insights for every
stage of a CFO’s career – helping CFOs manage the
aders and subject matter specialists to help CFOs stay ahead in the face of growing challenges and demands.
The Program harnesses our roles, tackle their company’s
complexities of their
nsights for every stage of a CFO’s career – helping CFOs manage the complexities of their roles, tackle their company’s most compelling
most compelling challenges, and adapt to strategic
shifts in the market.
t:
Endnotes
1
Five Spins That Could Spin Higher, Alexander Eule, Barron’s.com, 4/11/2015.
2
North American CFO Signals, Q1 2015, US CFO Program, Deloitte LLP.
For more information
y means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This about Deloitte’s CFO Program, visit
3
Claymore Beacon Spin-Off (ETF) https://www.google.com/finance?q=NYSEARCA
or should it be used as a basis for any decision or action that may affect your business. Before making any our website at: www.deloitte.com/us/thecfoprogram.
decision or taking any action that may
%3ACSD&ei=4Z8ZVamKFOr9sge-soGQDg
.
Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.
4
Divestiture Survey Report 2013: Sharpening your strategy, p. 21 of compendium,
Deloitte Corporate Finance LLP.
5
The hidden tax value of divestitures: Why looking beyond the deal may be
valuable, p.77 of compendium, Deloitte Tax LLP.
6
Divestiture Survey Report 2013: Sharpening your strategy, p. 16 of compendium,
Deloitte Corporate Finance LLP.
7
“A guide to creating your new finance organization.
Time to move out: Now
what? ” It’s not easy to say goodbye: Perspectives on driving divestiture and
carve out value, p. 147 of compendium, Deloitte Consulting LLP.
8
Follow us @deloittecfo
“Seven secrets of highly effective divestitures,” It’s not easy to say goodbye:
Perspectives on driving divestiture and carve out value, p.121 of compendium,
Deloitte Consulting LLP.
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