TMI238 Exec Interview.qxp_Layout 1 10/11/2015 19:53 Page 38
Risk and
Efficiency
in 2016
n Steve Elms, EMEA Region Sales
Head, Corporate and Public Sector,
Treasury and Trade Solutions, Citi
A
s this year’s conference
season comes to a close,
and budget processes start
in earnest for many companies,
treasurers and their banks are
looking to the year ahead. In this
edition, Steve Elms, EMEA Region
Sales Head, Corporate and Public
Sector, Treasury and Trade
Solutions at Citi outlines some of
the priorities and challenges
amongst treasury clients.
What do you see as your corporate
customers’ key priorities in 2016?
The themes that have dominated 2015 are inevitably shaping
2016, with high levels of market volatility, a slowdown in the
fast-growing Asian economies, and instability across parts of the
Middle East, Turkey and Russia. In this environment, treasurers
are focused on managing uncertainty and reducing the impact
on their business. Secondly, many are aiming to capitalise on
significant technology investments made over the past few years
in their treasury management system (TMS) and/or enterprise
resource planning (ERP) tool to drive further efficiencies through
processing optimisation, enhanced reporting and financial
analytics.
As treasurers plan their investments in the year ahead, they are
keeping a critical eye on potential returns, so they are becoming
more selective, accelerating projects that offer the greatest cost
efficiency, operational or market risk management, and holding
off on others.
Reprinted from TMI | www.Treasury-Management.com
Given this diversity of priorities, what
challenges would you particularly
identify?
Financial regulation has been a dominant topic over the past six
or seven years, and regulations have risen to the fore as they
reach the final implementation and adoption stages.
Although
many have had direct implications for financial institutions there
have been a significant knock-on effect and implications for
corporations.
For example, the increasing cost of regulation and compliance
across a diverse local network has challenged banks to remain
competitive whilst still offering a comprehensive end-to-end
service unless they are strong players in that market or product
line. As a result, we have seen a number of well-publicised
network retrenchments and strategic exits. These can be
extremely disruptive to clients’ day-to-day business and strategic
investment plans.
Consequently, treasurers and CFOs are seeking
assurance that their banks will continue to support their needs
across the markets and product lines that are essential to their
business, and in doing so they are revisiting their bank
relationships accordingly.
In addition, treasurers have been focusing on bank-agnostic
connectivity and standards to streamline the flow of transactions
and reporting across systems and counterparties. This is resulting
in treasurers, and their banks, working to achieve the delicate
balance of counterparty and operational risk management whilst
seeking banks’ continuing support and commitment to the
network and product lines that are essential to their business
Another key implication of current regulatory change is the
change in banks’ appetite and ability to offer specific products and
services as they implement Basel III and CRD IV. There are
questions, for example, about the sustainability of notional
pooling, and the divergence seen between banks on how such
products are offered depending on their country of incorporation,
.
TMI238 Exec Interview.qxp_Layout 1 10/11/2015 19:53 Page 39
executive interview
balance sheet and regulatory capital
implications.
Consequently,
some
corporate treasurers will find that their
banks are no longer in a position to offer
products they have offered in the past, or
that the pricing or presentation of these
solutions changes. Understanding these
changes and in some cases seeking
alternatives will be a major priority for
many treasurers, given the importance of
cash pooling to regional and global
liquidity management.
To what extent have
corporate treasurers
already started this
process?
One issue that is important to note is that
solutions such as notional pooling are not
only impacted by Basel III and CRD IV:
BEPS (Base Erosion and Profit Shifting)
implications have also driven the increase
in the number of treasurers reviewing
their regional and global liquidity
arrangements with a number considering
physical pooling (e.g., zero balancing) as
an alternative. Given Citi’s long-standing
commitment to notional and physical
pooling and proven expertise in regional
and global liquidity management, a large
number of clients are engaging with us.
Are you also seeing an
impact in cash investment
strategies, such as the
decision to invest in bank
deposits and/or money
market funds (MMFs)?
Absolutely – with the MMF reform in the
US combined with banks’ changing
appetite for certain types of deposit on
the back of Liquidity Coverage Ratio
(LCR) requirements, we are seeing
changes
in
the
duration
and
characteristics of some deposits.
Corporate treasurers are attracted to
these term deposits given the appetite
for higher yield. We also see the
emergence of new asset classes from
MMFs and new investment and deposit
offerings from banks.
For example, Citi
has launched Earning Credit Rates which
can offset the deposit return against fees,
making it an attractive solution for both
corporates and the bank.
Corporate treasurers will continue to
seek a return on cash, and will continue
to review the instruments and currencies
that allow them to achieve this without
compromising their risk and liquidity
objectives.
How are you seeing the
treasurer’s role evolving in
this changing market and
regulatory environment?
The role of senior management is often to
facilitate business growth and the
treasurer is no exception. Increasingly,
treasury is expanding its role, and the
value it adds, more widely across the
business, not only in the traditional areas
of liquidity and risk management, but
through collaborative enterprises such as
working capital optimisation. For example,
many treasury functions are successfully
co-ordinating
with
procurement
departments to achieve end-to-end
working capital efficiency, improve
liquidity and secure the financial supply
chain using techniques such as supplier
and distributor financing.
Based on the
success of these initiatives, we are now
seeing treasurers driving further
collaboration in areas such as sales
financing to facilitate sales growth
solutions such as virtual cards to equip
accounts receivables teams with speedier
reconciliation and account posting.
Banks such as Citi are responding and
indeed, facilitating treasurers’ emerging
role by providing solutions that support
centralisation, cost efficiency and
automation, but they are also proving
instrumental in enhancing controls,
transparent decision-making and financial
efficiency. For example, we see increasing
demand for payment solutions with an
embedded FX element, which allows
treasurers to avoid maintaining foreign
currency accounts and can drive process
efficiency whilst still mitigating FX and
operational risk, and ensuring transparent
and auditable FX rates.
Given the priorities that we
have discussed, how is Citi
supporting corporate
clients in overcoming
challenges and leveraging
opportunities?
Key to Citi’s value proposition is
commitment to our network. Not only is
our network the largest of any bank
globally, but we are focused on making it
work for our clients.
This means not only
by having a presence in the countries in
which our clients need a strong banking
partner, but by providing the depth of
solutions and services that will support
their current business and future
aspirations in those markets. Furthermore,
we recognise the complexities that many
clients face in doing business
internationally. For example, we connect
into more than 270 clearing systems
around the world, each of which operates
according to different standards and
practices.
We look to provide access to
each clearing system seamlessly through
standardised solutions that allow clients to
centralise, harmonise and automate
processes on a global basis.
An important area is the use of data to
create value for our clients. Not only do
we look to provide consistent, rich and
timely reporting, but also to harness data
in providing analytical, client-specific
insights. The value is in creating actionable
information that helps clients drive better
processes and decision-making.
For
example, we provide analytical and
benchmarking tools in areas such as
liquidity, payable and receivable flows and
working capital to identify opportunities
to improve operating models and working
capital efficiencies.
With risk and control being a top
priority for our clients, cyber security has
become a significant area of focus.
Continued collaboration with our clients is
critical as we look to fight against this
continued threat. We continue to advise
through the sharing of best practices, we
have created training tool-kits that our
clients can use in their own organisations
and continue to add functionality to our
platforms and systems. For example, our
pre- and post-payment release workflow
tools identify exceptions and unusual
behaviour, to support our clients with
additional controls.
As we move into 2016, the market and
regulatory
environment
remains
challenging, but treasurers are moving in
the right direction in overcoming
obstacles, mitigating risks and leveraging
opportunities.
Those that are doing so
most successfully are those who take a
collaborative approach, both with internal
departments such as IT, procurement and
sales, and external partners such as their
banks. I
The role of
senior
management
is often to
facilitate
business
growth and
the treasurer
is no
exception.
Reprinted from TMI | www.Treasury-Management.com
.