04
10
30
Treasury Priorities
Eye on Cash Management
The Middle East
Supporting the corporate growth
agenda by expecting the unexpected,
being prepared for anything
Bringing a fresh perspective to the
corporate balance sheet by applying
smart cash management practices
Why centralizing treasury
operations there is hot
Citi
PERSPECTIVES
Citi Perspectives | Q1/Q2 | 2015
. . Citi Perspectives | Q1/Q2 2015
1
CONTENTS
02
WELCOME
Naveed Sultan
Michael Guralnick
18
EXPORT CREDIT
AGENCIES SUPPORT
THE VOLATILE
ENERGY INDUSTRY
Valentino Gallo
04
TREASURY
PRIORITIES:
SUPPORTING
GROWTH, MANAGING
CONTINGENCIES
22
OPTIMIZING
LIQUIDITY IN A
SHIFTING
WORLD
Amit Agarwal
Ron Chakravarti
Declan McGivern
10
HOW SMART
CASH MANAGEMENT
COULD SAVE YOUR
BALANCE SHEET
26
Ebru Pakcan
14
GLOBAL
REGULATORY
OUTLOOK: WHAT
CORPORATE LEADERS
NEED TO KNOW
IN 2015
Ruth Wandhöfer
SMARTER, BETTER
OUTCOMES FOR
CORPORATES DRIVING
SSC ADOPTION IN EMEA
Steve Elms
30
THE BEATING HEART:
WHY MULTINATIONALS
ARE CENTRALIZING
TREASURY IN
THE MIDDLE EAST
Dave Aldred
. 2
Treasury and Trade Solutions
WELCOME
Naveed Sultan
Global Head,
Treasury and Trade
Solutions,
Citi
Michael Guralnick
Global Head,
Corporate & Public
Sector Sales and
Global Marketing,
Treasury and Trade
Solutions,
Citi
While economic conditions show steady signs of improvement in the U.S.,
in the rest of the world, challenges related to economic, regulatory and the
geopolitical environment remain an ever-present concern. In many regions,
particularly the eurozone, political instability and sovereign debt issues are
seen as the top risk to global growth. Even in the economic juggernaut of
China, there is a prevailing pessimistic sentiment about current and future
conditions on the home front. Latin America shares a similar view, which
stands in stark contrast to India, where domestic conditions are seen as
overwhelmingly positive.
Beyond concerns in their home regions, multinational corporates are focused
on global risks such as increased economic volatility, potential sovereigndebt defaults, low consumer demand and rising volatility of exchange rates
worldwide.
In light of these factors, the importance of building a modern
treasury function, well-integrated with wider business areas (not just being
seen as a cash management hub) is increasingly being seen as a critical
element in support of a clear and defined growth strategy.
Citi’s unparalleled global footprint, extensive local expertise and industryleading technology (such as CitiDirect BESM Tablet, which brings business
intelligence and global banking to your fingertips) are helping treasurers
to re-engineer their processes to more effectively manage risk, improve
visibility and control, enhance flexibility and increase efficiency. And when it
comes to delivering the very best client experience, we spare no effort.
SUCCEEDING IN TODAY’S COMPLEX BUSINESS ENVIRONMENT
On the following pages of this issue of Perspectives, we will delve into a
number of topics that are on the minds of treasury professionals, along
with trends and innovations that are impacting structures and processes in
today’s complex economic, financial and regulatory environment.
As indications of a U.S.-led global economic recovery are tempered by
geopolitical shifts, supporting revenue growth and managing contingencies
have become the leading focus for treasury. And, we will examine the
top treasury priorities for 2015 that are shaping the agenda of corporate
treasury professionals.
.
Citi Perspectives | Q1/Q2 2015
With an eye toward improving the balance sheet, companies are increasingly
looking at their cash management operations, conducting benchmarking
assessments to address financial pressures that influence current-state
decisions in order to better shape strategies and priorities going forward.
In this issue, we also look more deeply at new regulatory changes that
directly affect corporates, as well as those that indirectly impact them by
targeting the banks they work with, influencing the availability of certain
types of financing or products. We will examine two recent regulatory
initiatives that have significant implications for corporates.
Also in this issue, we will examine the role of energy in the global economy
and how changes in energy prices are impacting exploration and associated
activities. We will explore the flexibility of trade finance solutions and its ability
to support a wide range of energy-related projects in a dynamic sector.
Furthermore, we will review the drivers behind the adoption of shared
service centers (SSCs) in EMEA and why the competition for talent is steadily
raising hiring expenses, which over time will diminish cost benefits leading
companies to shift to either new low cost locations to take advantage of the
cost arbitrage or add higher value-added services into the SSC’s to drive a
higher return on investment. We will delve into the reasons corporates must
look beyond short-term personnel cost savings and instead focus more on
the efficiencies that result from centralization and automation and how to
bring more services into the SSCs.
As you review the articles in this edition of Perspectives, we hope you will
find them both informative and thought-provoking.
We remain committed to
sharing insights into trends and innovation that we believe can bring value to
your business. In order to continue meeting the needs of our clients, we rely
on your input, and we invite you to let us know how we can better support
your goals.
3
We remain
committed
to sharing
insights into
trends and
innovation that
we believe can
bring value
to your
business.
. 4
Treasury and Trade Solutions
Ron Chakravarti
TREASURY PRIORITIES:
SUPPORTING GROWTH,
MANAGING CONTINGENCIES
Managing Director,
Global Head of
Treasury Advisory
Group, Treasury
and Trade
Solutions,
Citi
Declan McGivern
Director, EMEA
Head of Treasury
Advisory Group,
Treasury and Trade
Solutions,
Citi
With signs of a U.S.-led global economic recovery tempered by geopolitical
shifts, treasurers are leading the way by supporting revenue growth and
managing contingencies.
Citi’s forecasts call for a gradually
improving global economy during
2015. However, the outlook is marked
with increasing divergence across
countries and regions and consequent
uncertainties for corporate top-line
growth. Meanwhile, investors remain
unforgiving of earnings surprises in
an environment with elevated political
and market risks.
Against this backdrop, treasury
teams are working to support their
company’s growth, while standing
ready to “expect the unexpected”
in planning scenarios.
Risk remains a critical factor
For many treasurers, a top-of-mind
issue is dealing with volatility as global
markets adjust to divergent economic
growth prospects, fluctuating
commodity prices, and rate-increase
decisions by the Fed, while quantitative
easing spreads in Europe. With
international sales representing over
a third of revenue for the median
S&P 500 corporate, and prospects
for continued USD appreciation,
treasury teams are focused on risk
management strategies to protect
cash and provide more stability for
corporate earnings.
Figure 1: FX Risk Drives Earnings Volatility*
R-squared (%) of Index Volatilities with Earnings Volatility
63%
40%
FX
*
Factset, Bloomberg.
37%
Commodities
Interest Rates
.
Citi Perspectives | Q1/Q2 2015
5
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Treasury and Trade Solutions
Working capital
solutions, such
as global cash
management
centralization
and trade
finance
solutions, help
lower invested
capital and
enhance ROIC.
In a recent survey of multinational
risk management practices,1 two key
trends stood out:
• There was a consensus on the
risks created by continued
appreciation of the dollar, but
many had taken limited mitigating
action. Among the considerations
currently playing out is whether
FX management should be
focused on protecting the plan
rate or on helping to smooth
earnings. Hedging approaches
such as layering vs. rolling
can help achieve one goal, but
potentially conflict with the other.
If smoothing earnings is desired,
a rolling approach with longer
duration can help achieve the
objective with long-dated options
used to maintain flexibility.
• In a surprising number of cases,
subsidiary funding and associated
decisions (sources of funding,
currency and risk mitigation)
were made on an ad-hoc basis or
under local finance discretion.
At a time of high currency
volatility, keeping these activities,
and associated currency and
interest-rate hedging, within the
scope of central treasury and tax
decision making is advisable given
the potential for earnings impacts,
running into thin capitalization
rules, and other issues that
may arise.
Change to improving return on
invested capital
Mindful of investor focus on
returns, CEOs continue to attend to
capital deployment decisions, with
treasurers helping to create financial
capacity to execute on these choices.
Consider:
• Is the company positioned with
the liquidity needed to complete
strategic transactions the Board
may decide on?
• How should hurdle rates be
adjusted for countries likely
to impose capital controls and
FX restrictions, so that CapEx
decisions take this into account?
• And, as growth in new markets
creates more working capital
funding needs, are there ways to
shore up the balance sheet?
Among the areas where treasury
teams are directly making an impact
is in Return on Invested Capital
(ROIC).
Working capital solutions,
such as global cash management
centralization and trade finance
solutions help lower invested capital
and enhance ROIC. Global cash
pooling shrinks net working capital
at the consolidated level by netting
subsidiary level bank cash and shortterm debt positions, allowing the
company to run with less operating
cash. Similarly, centralization of
financial operations into Shared
Service Centers provides treasury
Citi Treasury Diagnostics and The NeuGroup Assistant Treasurers Group of Thirty, Risk Management Survey,
March 2015.
1
.
Citi Perspectives | Q1/Q2 2015
teams with more control over
the levers to change Days Sales
Outstanding and Days Payables
Outstanding, improving cash
conversion cycles. When payment
terms are extended, supply chain
financing provides support to
vendors, who may be smaller and
more credit-challenged than their
multinational corporate buyers. It
is clear that more companies are
deploying these approaches:
In Citi’s Treasury Diagnostics
benchmarking survey, 34% of large
corporates surveyed are using supplier
financing solutions today, compared
with only 21% five years ago.2
By taking these actions, treasurers
can free cash trapped in the
balance sheet and deliver tangible
shareholder value.
Integrating regulatory changes
into treasury structures
Country capital controls drive
whether and how local markets’
cash and funding activity can be
integrated into the company’s global
treasury structure. China especially
stands out with regard to opportunity.
Despite the recent slowdown, it will
continue to be a major growth market
for many multinationals.
Meanwhile,
regulatory reforms and the
internationalization of the renminbi
have fundamentally altered what
companies can achieve in treasury
management. Multinationals can
now centralize nationwide payments
and collections processes in China,
concentrate domestic cash and link
this to their global liquidity pools, and
use netting and reinvoicing structures
to centralize FX risk management
into their global in-house banks.
Figure 2: Treasury Centralization Delivers Tangible Shareholder Value*
Value Creation
10% higher Tobin’s Q
Market valuation of a company’s existing assets
Cost Reduction
5% lower Cash-to-Market Value ratio
Reduction in cash burden
Operating Efficiency
1.44% higher Return on Asset
Operational return (before leverage)
*INSEAD analysis of data from Citi Treasury Diagnostics
Citi Treasury Diagnostics 2015.
2
7
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Treasury and Trade Solutions
Consolidating
more
transaction
activity at a
bank makes
balances more
likely to be
classified as
operating.
Next, as banks adjust to Basel and
other regulations, the value ascribed
to lines of business and client
relationships continues to evolve.
While most corporates are aware
that regulation has made operating
cash management business more
attractive to banks, it is worth
understanding the nuances. For
example, large banks generally
analyze client accounts using actual
operating activity and tenor profiles
to determine how much of a client’s
balances receive more attractive
regulatory liquidity treatment. Even
under full regulatory oversight and
disclosure, analytical methodologies
vary between banks. But, in general,
consolidating more transaction
activity at a bank makes balances
more likely to be classified as
operating.
There is also a debate
around whether Basel makes
cash pooling structures a less
attractive offer for banks. While
Citi’s methodology means that
cash pools linked to operating cash
management structures remain both
attractive and a core client offer,
appetites vary between banks.
It is important for companies to
recognize that these results drive
how banks value client relationships
and should be incorporated into
bank relationship management
discussions and wallet allocation
decisions. Treasury teams will need
to continue to stay up to date as
other changes occur.
For example,
other Basel rules are still being
implemented. Ring-fencing of
bank balance sheets by national
regulators (to favor local depositors
in case of a failure) impacts how
companies can utilize global liquidity
management services. And coming
money fund regulation in the U.S.
and Europe will drive changes
in short-term investment and
funding practices.
Additionally, the OECD Base Erosion
and Profit Shifting (BEPS) action
plan is taking firmer shape.
The
objective of tax authorities is to
restrict transfer pricing mechanisms
being used to generate profits in
tax-favorable jurisdictions at the risk
of lower tax revenue in the country
of trade origin. The outcome of
BEPS is expected to impact many
commonly used corporate trading
models. This will have consequent
implications for treasury vehicles
(such as in-house banks) and
liquidity management structures.
Multinational treasury departments
should assess the implications and
get ready for changes.
Evolving role of the treasurer
Evolving commercial and market
realities are making many legacy
treasury practices sub-optimal.
Companies should continually
reassess opportunities for
refinement and extension of
treasury organizational structures
and processes to reduce carrying
costs and risks.
.
Citi Perspectives | Q1/Q2 2015
9
Figure 3: Evolving Role of the Treasurer
Market
Volatility
Treasury
Management
Processes
Risk
Management
Strategies
Focus on
Returns
New
Commercial
Flows
Cash Management
I/C Lending
Risk Management
Liquidity &
Working
Capital
Structures
Key
Performance
Indicators
Technology
Bank and
Market Access
Strategies
People
ERP
TMS
Connectivity
Treasury Centers
Netting Centers
in house bank
Changing
Regulations
Evolving Realities
The treasurer’s core roles of funding
the company, managing liquidity, and
mitigating risk remain unchanged.
However, corporate Boards today
have greater appreciation of the
interconnectedness between
strategic and business decisions and
what the treasury function delivers:
creating financial optionality for the
firm to execute on these decisions.
The treasurer’s role has evolved and
grown from being seen as managing
a supporting function and cost
center, to that of having a seat at
the table to ensure that corporate
Realignment of People, Processes and Technology
in support of the corporate growth agenda
finance implications are transparent
as key decisions are being made.
This calls for treasury teams to
maintain close alignment with
business in supporting growth while
managing new risks and retaining
the good practices implemented in
the years since the financial crisis.
With equal focus externally, on what
is happening in financial markets,
and internally on liquidity and
operating efficiency, best-in-class
treasuries will be key contributors to
the growth of their enterprise.
. 10
Treasury and Trade Solutions
Ebru Pakcan
HOW SMART CASH
MANAGEMENT COULD
SAVE YOUR BALANCE SHEET
Global Head of
Payments and
Receivables,
Treasury and Trade
Solutions,
Citi
More often than not, finding ways to improve a company’s balance sheet
requires looking at cash management operations through a different
set of lenses. Just as an eye care professional can offer remedies that
improve eyesight, cash management experts assist with cash flow and cash
management processes that can lead to stronger financial health.
Top cash management providers
deploy their own methodology for
analyzing treasury and financial
operations, and then deliver
intelligence on root causes of
various problems and prescriptions
for fixing them. Toward this end,
they conduct their examinations
through a number of lenses. One
of their most critical focal points is
an organization’s financial position,
where a thorough assessment
of financial pressures that drive
current-state decisions can help
shape strategies and priorities
going forward.
Perspectives on these pressures
are found in the company’s balance
sheet and income statement, which
represent its wealth and its health,
respectively.
These statements
provide insights into financial drivers
that cascade through product
development, distribution, sales
cycles and market expansion. They
also house information that is critical
to unlocking solutions for improving
working capital management, in
addition to risks and controls.
Looking through the financial lens
Since financial statement
characteristics and drivers can
vary from industry to industry,
a company’s cash management
partner must ask the right questions
to understand business and
financial priorities. If, for example,
the company is a new entrant to
an industry or is deploying a new
product line under a new subsidiary,
it may be focusing on shortening
receivables and avoiding sales
reversals.
A stronger, longer-term
player in the same industry may
be concentrating on its liquidity
position to support acquisition
activities. An enterprise with a wide
geographic sales footprint may want
to have an optimization play across
multiple balance sheets, and in turn,
may set up a re-invoicing or shared
. Citi Perspectives | Q1/Q2 2015
service center arrangement, where
it may benefit from tax efficiencies
by making its receivables “crossborder.” A fully global company may
be under competitive pressure to
drastically innovate and overhaul
its product line, distribution and
sales model. This situation could
impact its legal and account
structures, payment and collection
channels, and its payment methods.
In the end, it comes down to asking
the right questions.
Process improvements
Overall, improvements to payments
and receivables processes can
yield numerous benefits. Potential
benefits include a reduction in
expenses, as well as improved
cash flows and working capital
management.
Efficient accounts payable
processes can lower operating,
interest and foreign exchange costs,
and also increase days payables
outstanding (DPO). The later money
can go out, the longer it can be
used internally to support business
activities, reducing both borrowing
needs and the amount of debt on
a company’s balance sheet.
Plus,
having the ability to accurately
monitor and shorten payables
cycles increases the availability
of working capital and enhances
overall liquidity positions.
On the accounts receivable side,
reducing the risk of outstanding
payments is a common priority
among companies looking to
improve cash flows. Efficient
receivables management can
reduce operational expenses,
collapse days sales outstanding
(DSO) and increase control.
The faster money comes in,
the faster it can be reallocated
or converted to cash, which
effectively increases assets on
the balance sheet. Mitigating
receivables risks can drastically
impact financial standing.
Ensuring liquidity is essential
Another point of focus in any
assessment of treasury operations
is centralization.
Centralizing the
management of cash, generally
speaking, fuels liquidity optimization
and investment performance, as
well as strategic and daily working
capital operations.
Many large multinationals maintain
very sophisticated investment
policies that stipulate “qualified”
instruments, investment limits for
different obligors (government,
bank and other institutions) as
well as the credit rating limits for
instruments and certain financial
ratio requirements. Depending
on its treasury management
philosophy, a corporation may
11
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Treasury and Trade Solutions
maintain comprehensive worldwide
policies that consist of different
parameters for domestic and
overseas operations, and include
defined levels of approval for certain
overseas activities.
The sophistication and risk appetite
of the company will often drive
the level of detail in its investment
policies. Regardless of how detailed
the policies are, it is critical for
a company’s cash management
consultants to thoroughly
understand its investment policies
in the context of its treasury and
working capital management
processes and goals.
No matter how young or mature a
treasury operation may be, or how
complex or geographically dispersed
its activities are, an operational and
policy check-up by a trusted provider
offers the potential to unlock
opportunities for improvement.
Citi’s treasury and cash management
experts have a proven track record
in refining and improving treasury
setups and operations while bringing
new levels of working capital
optimization to help foster ideal
financial positioning.
Many large multinationals maintain very sophisticated
investment policies that stipulate “qualified” instruments,
investment limits for different obligors (government, bank
and other institutions) as well as the credit rating limits for
instruments and certain financial ratio requirements.
. Citi Perspectives | Q1/Q2 2015
13
. 14
Ruth Wandhöfer
Global Head,
Regulatory and
Market Strategy,
Treasury and Trade
Solutions,
Citi
Treasury and Trade Solutions
GLOBAL REGULATORY
OUTLOOK: WHAT CORPORATE
LEADERS NEED TO KNOW
IN 2015
Corporates rightfully spend most of their time focused on their operational
strategy and goals while constantly assessing the impact of the changing
macro-economic environment on their business. Treasury’s role is to respond
to the needs of the business and use its knowledge and tools to manage
risk, enable the company to fund itself and operate efficiently, and help the
business to achieve growth in a sustainable way.
Necessarily, economic and
geopolitical conditions also
play a major part in treasury
planning. Similarly, a third factor
— regulation — has always been
an important consideration in
treasury management. However, in
the post-crisis period, regulation
has become ever more crucial.
A
large part of treasury resources at
many corporates is now focused on
keeping up to date with the evolution
of regulations.
The nature of regulatory change is
twofold: Some new rules directly
affect corporates; others impact
them indirectly by targeting the
banks they work with, which can
affect the availability of certain
types of financing or products. To
compound the challenges faced by
corporates seeking to understand
regulatory change, while many new
regulations are global in nature, their
implementation remains but should
be implemented on a national level.
In some cases there is significant
divergence in how regulations are
framed. In the following section,
we address aspects of two recent
regulatory initiatives that have
significant implications
for corporates.
Basel III: The net stable
funding ratio
Basel III is perhaps the most
significant post-crisis regulatory
change affecting the banking
industry (and indirectly, corporates).
The most recently published
element of Basel III (in October
2014) is the Net Stable Funding
Ratio (NSFR), which is the longterm liquidity pillar of Basel III.
The
other principal liquidity standard is
the Liquidity Coverage Ratio (LCR),
which is intended to ensure that
banks can withstand a 30-day stress
scenario by requiring them to hold
a sufficiently large buffer composed
. Citi Perspectives | Q1/Q2 2015
of eligible liquid assets. The LCR
was enforced by many jurisdictions
in 2015 (e.g., by the U.S. agencies in
September 2014) and its impact has
already been widely discussed.
The NSFR aims to support banks’
long-term stability and resilience
by creating a framework for them
to hold long-term stable funding in
relation to their assets to ensure
that funding risk is significantly
reduced. The stability of liabilities
under the NSFR is determined
by the funding tenor, where long
term liabilities are assumed to be
more stable, and the funding type
and counterparty, where retail
and small- and medium-sized
enterprise deposits are assumed
to be behaviorally more stable
than wholesale funding from
other counterparties, such as
corporates and financial institutions.
Consequently, it has some significant
repercussions for corporates.
At a high level, the NSFR will — like
LCR — contribute to phenomena,
such as reduced bank lending; falling
bank profitability; increased financial
disintermediation; continued bank
capitalization exercises; less bank
trading activity and associated
reductions of liquidity in the market;
increased exposure of banks to
sovereigns; limited ability of banks
to redistribute financial risk and
potential concentration in some
asset classes; reduced support for
financing international trade; and
ultimately a transformation of banks’
role in the broader economy.
The NSFR is a complex calculation
which comprises an Available Stable
Funding Factor (ASF), which is the
portion of capital and liabilities
that is expected to be reliable
over the one-year time horizon of
the NSFR; and a Required Stable
Funding Factor (RSF), which is the
amount of stable funding that will be
required over the one-year horizon.
However, while complicated in detail,
the practical implications of these
factors on corporates are fairly
straightforward.
For the ASF side, corporate funding
with residual maturity of less than
one year, as well as operational
deposits (from transaction bankingrelated activities) receive a 50% ASF
factor and will become less sought
after by banks.
Other liabilities with
a maturity of over one year receive
a 100% ASF and will become very
attractive to banks in relation to
their NSFR compliance. On the RSF
side, corporate loans extended for a
period of less than one year require
50% long-term funding, and will
become more expensive to banks.
Banks will be dis-incentivized to lend
to corporates beyond one year as it
will require a 100% RSF.
Other implications of the NSFR
include the potential for derivatives
transactions to become more
expensive, given the tighter
requirements around netting and
collateralization. Another issue for
corporates to consider is that the
RSF factor, which describes how
much is required over the one-year
15
.
16
Treasury and Trade Solutions
One important
focus of
regulators
in the postcrisis period
has been
Money Market
Funds (MMFs),
which are an
important
element
of many
corporates’
investment
strategy.
horizon and which is determined
by the liquidity characteristics and
residual maturities of the assets held
by the bank, including off-balance
sheet exposures, will be applied to
the portion of undrawn irrevocable
and conditionally revocable credit/
liquidity facilities. This will add an
element of additional funding cost.
National variations on implementing
the RSF factors for other contingent
funding, such as trade finance
guarantees and letters of credit,
may also add an element of
fragmentation between markets
with varying associated cost
implications for corporates.
However, the Basel timetable
foresees the NSFR to be in force
only by 2019, which still leaves some
time for the industry to adjust.
MMF reform
One important focus of regulators
in the post-crisis period has been
Money Market Funds (MMFs), which
are an important element of many
corporates’ investment strategy.
In September 2013, the European
Commission proposed a European
framework designed to make MMFs
more resilient to future financial
crisis and, at the same time, secure
their financing role for the economy.
The European framework continues
to evolve, with the European
Parliament due to consider the MMF
Regulation during a plenary session
in late April 2015, but the broad
shape of the regulation is known.
The proposed MMF Regulation
requires levels of daily/weekly
liquidity for the MMF to be able
to satisfy investor redemptions
(MMFs are obliged to hold at least
10% of their assets in instruments
that mature on a daily basis and
an additional 20% of assets that
mature within a week). It also
requires clear labelling on whether
the fund is a short-term MMF or
a standard one (short-term MMFs
hold assets with a residual maturity
not exceeding 397 days while the
corresponding maturity limit for
standard MMFs is two years).
One important aspect of the
regulation, a capital cushion (the
3% buffer) for constant net asset
value (CNAV) funds to support
stable redemptions in times of
decreasing value of the MMFs’
investment assets, was dropped by
the European Parliament in early
April. A CNAV fund seeks to maintain
a stable €1 per share when investors
redeem or purchase shares.
In
February, the ECON committee of
the European Parliament voted
in favor of requiring every CNAV
MMF to become an “EU Public Debt
CNAV MMF,” a “Retail CNAV MMF”
or a “Low Volatility NAV MMF.”
Low Volatility NAV MMFs would be
permitted to display a constant NAV
when certain conditions are fulfilled,
but are subject to a five-year
‘sunset’ clause.
Other reform measures include
a requirement to implement
customer profiling policies to help
. Citi Perspectives | Q1/Q2 2015
anticipate large redemptions. In
addition, MMF managers will have
to do some internal credit risk
assessment to avoid overreliance
on external ratings. The proposed
rules would apply to all funds that
invest in money market instruments
— regardless of whether the basic
parameters of the fund are governed
by the Undertakings for Collective
Investment in Transferable Securities
rules or whether the MMF operates
as an alternative investment fund
according to Alternative Investment
Fund Managers Directive.
The European approach seeks to
align with the international work on
shadow banking, mainly with the
recommendations formulated by
the Financial Stability Board and the
European Systemic Risk Board. On
most issues, such as the liquidity
rules, issuer diversification and
customer profiling, the EU proposals
seek to mirror the rules already
applicable in the U.S.
Differences
in approach result from the fact
that the current European market
is structured differently from other
jurisdictions. The U.S. is more
advanced in its reform of MMFs
than Europe.
In July 2014, the SEC
passed new regulations that will
be implemented over a two-year
period through to 2016. The rules
have two main components: First,
a floating NAV for institutional
prime/commercial paper (CP)
MMFs. Second, liquidity fees and
redemption gates for all institutional
MMFs (if liquid assets drop below
certain thresholds and subject to the
discretion of the MMF’s board).
These changes have prompted
investor concerns regarding issues
such as liquidity access, principal
preservation, tax (capital gain/
loss) and accounting (MMFs may
potentially no longer be considered
a cash equivalent).
The industry
also remains concerned that a
floating NAV could severely impair
short-term corporate and financial
institutional funding markets, given
their reliance on MMFs as a conduit
for financing, and also push CP rates
higher (corporates may compensate
by issuing more CP directly to
investors). Liquidity fees and
redemption gates provide funds with
the flexibility to manage/mitigate
potential heavy redemptions during
times of stress, but ultimately
restrict investors’ liquidity.
17
. 18
Treasury and Trade Solutions
Valentino Gallo
EXPORT CREDIT AGENCIES
SUPPORT THE VOLATILE
ENERGY INDUSTRY
Global Head,
Export and
Agency Finance,
Treasury and Trade
Solutions,
Citi
The sharp decline in the oil price since June 2014 — it more than halved in
just six months — has focused attention on the role of energy in the global
economy. Changes in energy prices have affected the viability of oil and
gas exploration and some facilities have been mothballed: A steep fall in
investment is anticipated.
Lower fuel
costs should
increase tax
revenues and
may offer an
opportunity
to reduce fuel
subsidies,
which are often
a sizeable part
of government
spending in
emerging
markets.
For many oil and gas exploration
projects longer-term factors —
such as energy security — play
an important role in determining
whether they go ahead. Some
countries have made increasing
renewable sources of energy a
political priority. While falls in oil
prices may require governments to
fine-tune the support offered
to renewables, backing will
not evaporate.
Moreover, the flexibility of trade
finance solutions should ensure that
a wide variety of energy-related
projects continue to progress.
Increased volatility will reduce
the appetite of some investors
for energy-related trade finance.
However, export credit agencies
(ECAs) are likely to step into the
breach and increase their support
for energy projects.
Winners and losers
Lower oil prices have a different
effect on oil importing and exporting
countries.
Economies in oil-importing
countries, such as China and
India, and — in the developed world,
Europe and Japan, have been
boosted by lower oil prices, with
falling inflation, improvements in
their balance of payments and the
freedom to maintain expansionary
monetary policies.
By driving growth, lower fuel costs
should increase tax revenues and
may offer an opportunity to reduce
fuel subsidies, which are often
a sizeable part of government
spending in emerging markets. Oil
importers should therefore have
additional resources to invest in
infrastructure, which should increase
demand for trade finance solutions.
In contrast, lower oil prices will
weaken oil-exporting countries’
current account balances and public
finances and reduce growth. For
some large oil exporters, especially
in Gulf Cooperation Council (GCC)
countries, significant buffers and
available financing should minimize
cuts in government spending.
.
Citi Perspectives | Q1/Q2 2015
19
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Treasury and Trade Solutions
However, most oil exporters will have
to reduce infrastructure spending to
balance their budgets.
For emerging market countries,
whether they are oil importers or
exporters, the fall in energy prices —
reinforced by an expected rise
in interest rates by the Federal
Reserve in the coming months —
has the potential to increase
market volatility. As a result,
all energy projects in emerging
markets could become more reliant
on ECA funding.
Financing alternative sources
of energy
The unstable geopolitical
environment has made energy
security a major priority for both
emerging and developed market
countries. Consequently, many
governments have adopted policies
to promote alternative sources of
energy, including renewable sources,
such as solar and wind power, and
non-traditional sources of carbonbased fuels, such as liquefied
natural gas (LNG).
In Latin America, for example,
renewable energy has gained
increasing government support in
recent years. Unlike the U.S.
and
Europe, where renewable energy
is usually subsidized to encourage
production, renewable energy in
Latin America is competitive with
conventional sources of power
because of high domestic
energy costs.
The bulk of the cost of a renewables
project is equipment. ECAs from
the country where equipment is
manufactured usually provide
approximately 50% of the financing
for a renewable project; commercial
banks (such as Citi) provide around
30%, and the developer typically
contributes equity representing 20%
of the project value.
Citi is a leader in Latin American
renewables financing and acted
as advisor and loan arranger for
Abengoa’s Palmatir wind project in
Tacuarembó, Uruguay. The $153.5
million two tranche loan (from
Export-Import (Ex-Im) Bank of the
United States and the Inter-American
Development Bank) financed the
purchase of equipment made in
the U.S.
by Spanish wind turbinemaker Gamesa.
One growing alternative source of
energy is LNG. Most LNG tankers
are built in Asia and their purchase
by international shipping companies
is often facilitated by Asian ECAs.
In the last quarter of 2014, Citi
completed a $1.34 billion senior
secured vessel financing for the
Angelicoussis Shipping Group
Limited. The financing supported
the purchase of eight new build
LNG carriers to be built by the
South Korean shipyards Hyundai
Samho Heavy Industries, and
Daewoo Shipbuilding and Marine
Engineering.
The financing includes
a $908.5 million tranche, which is
95% covered by K-Sure, the
. Citi Perspectives | Q1/Q2 2015
South Korean Export Credit
Agency, as well as a $427.5 million
commercial tranche.
In Africa, ECAs play an important
role in the energy sector. Most
African sovereigns cannot borrow
at the tenors necessary for energy
infrastructure investment: an ECA
guarantee is therefore necessary.
Citi acted as advisor and co-arranger
for a 15-year, $101.3 million term
facility for the Government of Ghana
that was 100%-guaranteed by the
Export Credit Insurance Corporation
of South Africa. The deal, the first of
its type in Ghana, financed electricity
transmission lines for 532 towns
and villages.
Energy investment in the region
has recently been boosted by
Power Africa, a $7 billion
partnership between the U.S.
government ($5 billion from Ex-Im
Bank), several African governments,
and other public and private
sector entities that aims to double
access to electricity. Citi, which
last August pledged to source $2.5
billion in incremental support for
the initiative, will also leverage
its renewable energy financing
expertise to assist the program.
For emerging market countries, whether they are oil importers
or exporters, the fall in energy prices — reinforced by an expected
rise in interest rates by the Federal Reserve in the coming
months — has the potential to increase market volatility.
21
.
22
Treasury and Trade Solutions
OPTIMIZING LIQUIDITY IN A
SHIFTING WORLD
Amit Agarwal
EMEA Head
of Liquidity
Management
Services, Treasury
and Trade
Solutions,
Citi
From negative interest rates to significant currency volatility and
geopolitical risk, today’s treasurers are operating in largely uncharted
territory. Exploring and exploiting this new liquidity landscape will require
skillful navigation — and an open mind.
With ongoing speculation around
the future of the eurozone and
crisis-driven regulation still being
implemented across the financial
sector, any casual observer could
be forgiven for thinking that little
has changed in the macro business
environment over the last five years.
But as any treasurer will tell you,
nothing could be further from
the truth.
The first and perhaps hardest hitting
change — at least for those in the
corporate treasury profession — is
the introduction of negative interest
rates. Whilst interest rates have been
extremely low across Europe and the
U.S. in recent years, the move by the
European Central Bank (ECB) in June
2014 to lower the deposit rate from
zero to -0.1% took us into a new phase
in the interest rate cycle.
This triggered a domino effect of rate
cuts across Europe with the Danish,
Swedish and Swiss National Banks all
choosing to follow suit in an effort to
protect their currencies and reduce
market volatility.
For treasurers, the
impact of these changes in monetary
policy is wide-reaching. We are
entering new territory when it comes
to the traditional treasury priorities of
security, liquidity and yield. Liquidity is
being challenged by regulations such
as Basel III, and yields on investments
and currencies are scarce, but capital
preservation is even trickier.
Take investment policies, for example.
These typically dictate that treasurers
must retain capital and maintain
the value of that capital, but doing
so in a world where deposit rates
are suddenly negative poses a real
challenge.
As a result, many treasurers
are left questioning the validity
of their investment policies
and priorities, as well as their
accounting practices.
Treasurers are also still wondering
where interest rates will go next, as
they do not appear to have bottomed
out yet. As Steven Elms, Head of
Industrials Sector Sales, Treasury
and Trade Solutions, Citi, observes,
“this uncertainty around rates is a
genuine challenge for corporates
trying to navigate the new business
environment. Not only are they trying
to understand where the policy moves
are heading but also as to how banks
.
Citi Perspectives | Q1/Q2 2015
are responding and how this will
impact their deposits, investments and
wider currency market movements.”
Against this backdrop of uncertainty,
there is one safe bet, says Elms,
namely that this new territory for
interest and FX rates is here to stay,
for the foreseeable future at least.
“This is the new normal — and it is
this environment that treasurers
and banks need to be comfortable
operating in.”
Adapting to change
What this means is that while it is
important to continue to build on
the best practices that have been
honed within treasury departments
in recent years, forward-looking
treasurers must also examine ways
to adapt and optimize their liquidity
structures accordingly.
“One very noticeable trend that
we are observing among leading
treasuries is the conscious decision
to exclude certain pockets of
23
The first
and perhaps
hardest hitting
change — at
least for
those in the
corporate
treasury
profession
— is the
introduction
of negative
interest rates.
. 24
Treasury and Trade Solutions
“This is the
new normal
— and it is this
environment
that treasurers
and banks
need to be
comfortable
operating in.”
daily liquidity from global liquidity
structures in response to the lower
rate environment,” says Elms. After
all, why should a company move
balances away from a jurisdiction
and incur an FX cost, only to be
impacted by the negative rate
environment?
“As long as there is complete
visibility over the cash and at a
near-term use of that local liquidity,
then leaving it in-country may be
the best course of action,” he notes.
“That said, it is still fundamentally
important that the liquidity structure
the company has in place allows the
treasurer to move and mobilize that
cash when needed — not because of
the level of geopolitical unrest today.
Trapped cash is a growing concern
in politically unstable countries, as is
significant FX volatility, so having a
flexible and nimble liquidity structure
is now more important than ever.”
Offsetting the negative
When we overlay all of these
challenges — the negative rate, low
yield environment; the geopolitical
challenges which are creating
further FX swings, sovereign and
counterparty risk concerns; and
of course the liquidity constraints
of Basel III, this creates a perfect
environment for clients to sit down
around the table with their banks and
discuss the optimal liquidity structure
that brings together the right mix of
cash management, investment and
the risk management tools, while
observing best practice.
A good example of this is the work
Citi has been undertaking with
clients to help them meet their goal
of capital preservation in this era of
negative rates. From an investment
point of view, we have introduced
smart investment options, such
as the minimum maturity deposit,
which provides enhanced returns
over short tenor time deposits with a
minimum notice period before funds
can be withdrawn.
Elsewhere, multicurrency cash
pools — as part of a global liquidity
structure — are proving extremely
popular among Citi’s clients as
a means to gain liquidity and
operational efficiencies, while
also replacing or at least reducing
the need for FX swaps. With a
multicurrency pool, it is possible to
offset charges in certain low-yielding
currencies by changing the mix of
the company’s assets and increasing
those currencies which have a wider
spread.
Furthermore, for the dayto-day operating business, rather
than having to spend resources and
investment dollars executing FX
transactions, they can effectively
use the multicurrency cash pool as
an implicit way of executing their FX
swap transactions. With that in mind,
we are seeing double-digit growth
in the adoption of cash pools, in
particular the multicurrency
cash pool.
Recently, Flextronics, a leading
end-to-end supply chain solutions
company, worked with Citi to create
. Citi Perspectives | Q1/Q2 2015
a multi-currency pool for its EMEA
operations. By automating the FX
conversion and draining of pool
funds to the U.S., 90% of the cash
in Europe is now available to the U.S.
— including U.S. dollars in Israel for
the first time.
Regulatory change is another driver
behind the focus on multicurrency
cash pools. According to Elms, a
common request is to include the
renminbi as part of a multicurrency
pool structure, not only because it
is an additional currency that can
help to offset negative yields, but
also because banks such as Citi
have grown their capabilities in this
currency (since it has been gradually
liberalized by the Chinese authorities)
to ensure that locally generated
liquidity that was previously trapped
in-country can now be brought up
into a company’s central liquidity
structure, even through automated
sweeping options.
“Automation is another huge theme
in this new liquidity environment,”
Elms continues.
“We are seeing
more and more requests to set up
actions that occur without manual
intervention when a particular
currency — typically a negative
yielding one — reaches a specified
amount.” Once the level is hit, Citi
can then help to push some of that
liquidity into a different destination;
whether that be a higher yielding
account with a longer maturity, or a
money market fund, for example.
Embracing the positive
“These kinds of innovations are only
going to become more popular as
people adjust to the new normal,”
predicts Elms. And over the last
five years, treasurers have already
demonstrated great flexibility in
their mind-sets, adjusting their
investment comfort zones to include
instruments such as tri-party repos
and secured lending, so thinking
outside the box has almost become
part of the job description for those
at the top of the profession.
Nevertheless, if innovation is to
succeed, it must be built on solid
foundations — in this case best
practice. Now is not the time for
treasurers to start undoing all of the
hard work they have put in postcrisis, centralizing, rationalizing
and automating their liquidity
management.
Rather, this is the
time to examine how external
market influences, such as negative
interest rates, actually present
opportunities for further efficiency.
25
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Treasury and Trade Solutions
Steve Elms
SMARTER, BETTER OUTCOMES
FOR CORPORATES DRIVING SSC
ADOPTION IN EMEA
Head of Industrials
Sector Sales,
Treasury and Trade
Solutions,
Citi
EMEA is at the forefront of many shared service center (SSC) trends
given its favorable regulatory environment, advanced infrastructure
and technology, and the availability of relatively low-cost, highly educated
individuals in a number of countries within the region. The following are
some of the most important trends currently driving SSC adoption
in EMEA.
Cost savings
Cost continues to be the fundamental
driver for SSC adoption in EMEA.
Regardless of the economic
environment, process efficiency and
cost savings are always attractive to
corporates. In uncertain times —
which still prevail in Europe despite
tentative signs of a recovery —
the incentive to cut costs is even
more pronounced.
SSCs offer numerous opportunities
to create savings. When services are
provided locally, multiple individuals
perform the same function.
Usually,
they do not have specific expertise
— but rather many job functions
(possibly in addition to their regular
job). Centralizing functions therefore
offers an opportunity to improve an
individual’s productivity and create a
subject matter expert.
Centralizing a function into an
SSC improves its efficiency across
the region. By bringing multiple
processes into a single center of
excellence, economies of scale
are available that can facilitate
greater automation.
Modern
communications infrastructure
means that there are few
geographical limitations on where
SSCs are located. As a result, SSCs
can be set up in low cost areas.
In EMEA, the success of SSCs has,
however, created its own challenges.
Where increasing numbers of
corporates have opened SSCs in the
same location, hiring becomes more
expensive and over time the relative
cost benefits diminish. Companies
have learned that they must look
beyond short-term personnel cost
savings — important though they
are — and instead focus more on
the efficiencies that result from
centralization and automation.
Moreover, rather than focusing
simply on initial cost savings,
companies are considering the
growth of the business and the
opportunity cost of not moving to
.
Citi Perspectives | Q1/Q2 2015
an SSC model. SSCs offer relatively
fixed costs given scalable technology
and straight-through-processing:
as volumes increase, unit costs
continue to fall.
Risk and control
In an SSC, the person responsible for
a task is dedicated to it (unlike in a
decentralized model) and can develop
a deep understanding of it. They see
the process across multiple channels
and geographies and, through the use
of standardized processes, are well
placed to identify anomalies. As a
result, risk management is improved.
Centralizing services in an SSC
also makes it easier to implement
best-in-class processes.
Rather than
having to inform multiple individuals
in multiple locations about process
changes, policy can simply be
set — and implemented — in a
single location.
While centralization is undoubtedly
beneficial overall, some flexibility
is lost because, unlike at the local
level, interaction between the
service function and the business
is limited: a sales representative
cannot simply walk to their Accounts
Payable contact and explain how a
particular client likes to pay their
invoices. More generally, by focusing
solely on a specific function, there
is a risk that an SSC can lose touch
with understanding the nature of the
underlying business.
EMEA corporates are realizing that
to create a true control environment,
it is essential to ensure there is
engagement between the business
and an SSC when services are initially
transferred and on an ongoing basis.
The increasing use in EMEA of
Payment On Behalf Of (POBO)
structures, where an in-house bank
manages payments on behalf of
subsidiaries in a region, delivers
efficiency in terms of process,
account maintenance and liquidity.
However, POBO also places additional
responsibilities on the SSC, such as
ensuring compliance with anti-money
laundering, sanctions and other
regulatory requirements. The SSC
effectively becomes the gatekeeper
for the organization’s integrity.
Only by being connected to the
business — through site visits, training
and regular contact — can the SSC
fulfill these regulatory obligations
effectively.
One way that the SSC can
reinforce its relationship with the
business is to be value-accretive. For
example, the huge volumes of data it
processes can provide insights to the
rest of the organization on supplier
payment terms, payment instruments
and payment costs. More generally,
as SSCs assume a wider role as a
funnel for the information generated
and required by the business, they
may need to develop relationships
with local banks and regulators in
various national markets to ensure
they are up-to-date with market
developments.
Cyber security is a critical issue
for corporates, and SSCs offer a
way to reduce the risks associated
with multiple individuals accessing
27
While
centralization
is undoubtedly
beneficial
overall, some
flexibility is
lost because,
unlike at the
local level,
interaction
between
the service
function and
the business
is limited.
.
28
Treasury and Trade Solutions
electronic banking portals in
multiple countries. By creating
a centralized channel for bank
connectivity, control is increased
while volumes are consolidated thus
facilitating investment in expertise
and technology, such as encryption
and digital signatures. However,
paradoxically, the SSC environment
creates potential opportunities for
more sophisticated fraud given
the high volumes of invoices being
processed. EMEA corporates are
therefore mindful of the additional
controls and checks required to
prevent such fraud.
Operational efficiency
Traditionally, most companies used a
lift-and-shift model when transferring
functions to an SSC in order to limit
the impact on day-to-day business.
The expectation was that operational
efficiency would be boosted by
.
Citi Perspectives | Q1/Q2 2015
centralization and that further
efficiencies would be achievable
over time. However, regulatory
harmonization in EMEA (SEPA) and
the pressure to improve control, is
spurring corporates to seek greater
process efficiencies in the initial
stages of the centralization process.
This goal is being furthered by the
standardization of channels, such as
SWIFT to connect to banks, and the
increased adoption of standards such
as XML. As a result, the SSC is able to
achieve operational efficiencies even
in regions — most obviously Africa
— where there are few regulatory or
market similarities.
The drive for operational efficiency
is also prompting companies to
re-examine previously accepted
best-in-class strategies. For example,
for many years treasury has sought
to centralize FX to eliminate
in-country risk and gain control
over rates and fees.
While these
objectives have been achieved,
process inefficiencies have not
been eliminated — they have simply
been centralized.
Increasingly, EMEA corporates are
considering using SSCs for lowvalue, high-volume FX transactions.
Provided there is transparency
and agreed FX rate terms, the vast
majority of transactions can be done
at SSC level, dramatically improving
efficiency, while still giving treasury
the visibility and control it requires.
High value transactions can still be
processed, with additional scrutiny
and interaction with FX providers,
by treasury. Consolidating FX at
SSC level provides an opportunity
to consolidate account structures.
Multiple FX payments can be
executed from a single account,
achieving further efficiencies.
Companies are also questioning
assumptions about the payment
instruments they use. Until recently,
concentration of payments into SSCs
(or payment factories) was seen as
an opportunity to create a hierarchy
of payment methods, with low-cost
ACH payments considered favored,
followed by wire payments, and so on.
Now EMEA corporates are starting
to consider the broader costs to the
organization of different payment
instruments, rather than simply the
payment costs themselves.
The issue has been brought forward
by increased adoption of alternative
payment instruments in EMEA.
Cards are increasingly being used
for supplier payments, for example.
Cards enable companies to pay as
they purchase, eliminating invoicing
and the many costly processes and
checks associated with reconciliation.
As well as lowering processing costs —
to a level that better reflects the low
value of most corporate payments
— cards enable suppliers to be paid
quicker (which may encourage them
to lower prices).
Moreover, by using
cards, a corporate can boost working
capital as it is able to receive goods
before the card bill has to be settled.
Payments can therefore effectively
become a revenue generator.
29
The drive for
operational
efficiency is
also prompting
companies to
re-examine
previously
accepted
best-in-class
strategies.
. 30
Treasury and Trade Solutions
THE BEATING HEART
Dave Aldred
Head of Middle East,
North Africa, Turkey
and Pakistan,
Treasury and Trade
Solutions,
Citi
Multinationals expanding in the Middle East and Africa, as well as
regional companies growing worldwide, are choosing to centralize
treasury activities in the United Arab Emirates.
The Middle East has long been an
attractive destination for investment
by international companies, largely
in the oil and gas sector. More
recently, the focus of exploration
has shifted to East and West Africa,
with significant discoveries having
been made in Uganda, Mozambique,
Tanzania, Nigeria and elsewhere.
Six of the top ten global discoveries
in the oil and gas sector in 2013
were made in Africa.1
Investment opportunities in the
Middle East and Africa are no longer
restricted to natural resources,
however. Over the past decade,
opportunities have begun to emerge
in new sectors. Countries across
the Middle East and Africa have
invested heavily in infrastructure,
and economies have become more
diverse — expanding into chemicals
and logistics, for example.
At the
same time, urban consumers have
become more affluent. This has
boosted demand for consumer
healthcare, technology, media and
telecoms, as well as construction
services, and prompted investments
in agriculture to boost productivity.
As a result, foreign direct investment
(FDI) into the Middle East and
Africa has increased. According to
fDi Intelligence, the global insight
wing of the Financial Times, FDI into
the Middle East and Africa rose by
24.27% in 2013, compared with 2012.
Meanwhile, PwC’s Middle East Capital
Projects & Infrastructure Survey,
published in June 2014, showed
that 75% of respondents expected
an increase in spending over the
coming 12 months.
This is largely
driven by major events, including
the Dubai Expo 2020 and Qatar
World Cup 2022, as well as increased
spending on social infrastructure
including housing, education
and health care.
The region’s companies are also
expanding internationally, with
significant sums of cash flowing to
North America. Outward FDI from
the Middle East and Africa grew
by 21.81% in 2013, according to fDi
Intelligence, with the United Arab
Emirates (UAE) taking the lead in the
region for outward FDI.2
Oil and Gas In Africa: An Early Review of 2014, Ventures Africa, November 24, 2014.
1
The fDi Report 2014, fDi Intelligence.
2
. Citi Perspectives | Q1/Q2 2015
31
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Treasury and Trade Solutions
Corporates
should select
banks with local
infrastructure
and experts
on the ground
to interpret
regulations.
Greater centralization
Historically, the diverse economic,
regulatory and political environment
in the Middle East and Africa
has meant that many companies
managed both their operations and
treasury on a country-by-country
basis. As opportunities in the region
have broadened and revenues have
risen, however, many corporates
have taken a fresh look at their
organizational structures.
Increasingly, there is a move
towards the greater centralization
of activities across the region to
improve visibility and control.
It is important to note that while
there is a broad trend towards
more open economies and financial
systems across the Middle East
and Africa, reform is occurring at a
different pace in each country. Some
markets, such as Algeria, Egypt,
Morocco and Tunisia, continue to
have tough regulatory environments,
with restrictive central bank
reporting requirements or FX
controls that make the movement of
cash offshore difficult or impossible
while limiting the potential for cash
pooling. Meanwhile, Saudi Arabia,
Turkey and Jordan have tried to
make it easier to do business in
recent years.
Qatar, Bahrain and
the UAE are examples of countries
that have more favorable regulatory
environments at present.
Naturally, the degree to which a
company can centralize treasury in
the region varies widely, depending
on its operational footprint (as
well as its organizational structure
elsewhere in the world). At a basic
level, companies can establish a
center for re-invoicing in order to
improve visibility and control, and
to keep liquidity out of countries
that have regulations or FX
controls that limit their flexibility.
Alternatively, companies can create
a more expansive treasury hub,
with responsibility for FX, risk
management, import and export
trade flows, cash and liquidity
management, and working capital
management. Some non-treasury
activities, such as human resources
and procurement, are also being
centralized in shared services
centers (SSCs).
For all companies — regardless of
how operationally decentralized they
are — there are considerable benefits
to improving the regional visibility
of cash positions.
It enables FX and
risk management to be addressed at
group level and improves efficiency
and corporate governance while
aligning to the company’s overall
working capital strategy. Even if
local regulations prevent the use
of pooling, by improving visibility
companies can bring challenges,
such as trapped cash, into focus. As
a result, alternative solutions can be
considered, such as increased capital
expenditure (assuming attractive
opportunities exist).
.
Citi Perspectives | Q1/Q2 2015
Fortunately, enterprise resource
planning and treasury management
platforms now make it relatively
straightforward to achieve visibility
of cash across multiple countries.
Such platforms also make it possible
to manage regional treasury activity
from outside the region, for example,
in London. By being physically closer
to the markets where they operate,
however, treasury professionals
can more easily stay in touch with
regulatory and market changes.
They can also respond more rapidly
to them.
Working with the right partner
The Middle East and Africa offer
enormous opportunities. The
region remains challenging from a
regulatory and market perspective,
however. So it is essential that
corporates work with a bank that
is committed to the region — some
have scaled back their presence
in recent years.
Corporates
should select banks with local
infrastructure and experts on the
ground to interpret regulations
(and maintain relationships with
regulators) as well as to facilitate
control and risk management.
Banks’ local knowledge should be
combined with global technology,
capabilities and connectivity to
enable companies to put in place
in-house banking arrangements and
regional re-invoicing, for example.
Many corporates in the region
have high capital expenditure
requirements so effective cash and
liquidity management capabilities
are also important to optimize
working capital. Similarly, supplier
finance capabilities with robust local
onboarding can give companies
operating in the region a
competitive advantage.
By working with a global bank,
corporates can ensure that regional
structures are integrated at a global
level and that consistent platforms
and solutions are used worldwide.
Global banks have the technology
budgets to develop technology that
meets treasury’s needs, including
smartphone and tablet apps for
treasury management or commercial
cards, for example. Similarly, banks
with an international presence
are better placed to support local
companies as they expand globally.
33
.
34
Treasury and Trade Solutions
Destination of Choice
The United Arab Emirates (UAE), which consists of Abu Dhabi and Dubai as well as five
other emirates, is the first-choice location for companies seeking to centralize their
treasury activities in the Middle East, Africa and even parts of Asia, for myriad reasons.
The World Bank’s Doing Business 2015 report ranks the UAE as the 22nd best location
worldwide to set up a business, based on a range of measures — from ease of establishing
a company and paying taxes to protection for minority investment and access to
infrastructure. This is up from 25th place in 2014.
In a region that has witnessed significant change over the decades, the UAE is a beacon
of political stability. Its domestic economy is growing rapidly, with growth of 5.2% in
2013,1 while the lessons of Dubai’s 2008 economic collapse appear to have been learned.
Crucially, the UAE also has a favorable regulatory environment by regional standards.
Furthermore, it has an attractive tax environment, with low personal and business tax and
— importantly from a treasury perspective — tax treaties with other countries in the region
to facilitate easy movement of funds.
The UAE has a well-educated workforce, with a strong local education system and a large,
highly-skilled expatriate community. The UAE’s infrastructure is impressive.
Transportation
— as well as tourism and logistics, which depend on transportation — is the lynchpin of
its economic strategy. Aviation contributes almost 27% of Dubai’s GDP, compared with a
global average of just a few percent; by 2020, it is expected to account for 37.5% of GDP.2
Flag carriers Emirates and Etihad are recognized as two of the world’s leading airlines,
and it is possible to reach almost anywhere in the world with ease from either Dubai or
Abu Dhabi. Passengers can connect from Dubai to 81% of global cities with populations
of over 10 million people.
It also has direct passenger flight connections to 149 cities with
populations of over 1 million people. This represents potential export markets of more than
916 million people, or 13% of the world’s population.3
United Arab Emirates National Bureau of Statistics, 6 November, 2014.
1
Quantifying the Economic Impact of Aviation in Dubai, Oxford Economics, November 2014.
2
Quantifying the Economic Impact of Aviation in Dubai, Oxford Economics, November 2014.
3
. Citi Perspectives | Q1/Q2 2015
35
Dollar Strengthening And The Outlook For Short-Term Interest
Rates In Europe Creates New Challenges For Treasury
The outlook in Europe raises added considerations for treasury teams. Based on Citi’s
discussions with clients, we outline some of the considerations, which range from cash
pooling setups to implications for broader strategies.
Zero Interest Rate to Negative Interest Rate Policy *: New Challenges
Treasury Considerations
FX
Operational & Organizational
• Revaluation losses – On foreign currency
assets and liabilities
• Treasury KPIs & Budgets – pressure on
returns, “use it or lose it”
• Intercompany Loans – Cash flow deltas
arising from differences in spot rates on
hedge rollovers
• Technology – need to ensure treasury
technology capable of dealing negative rates
• Organizational – internal hurdles when
subsidiaries receive negative rates for
intercompany deposits
Tax
• Arms Length Principles – Need to ensure
alignment with transfer pricing guidelines
on intercompany loans and pooling benefit
Today
• Counterparty Management – process
challenges of investing with more
local providers
3-6 months
Longer term
Cash Management
Processes
Treasury
Centralization Profile
Corporate Finance
Initiatives
• mprove cash positioning
I
accuracy
• mprove cash flow
I
forecasting
• eassess daily investment &
R
funding positions: e.g. early
funding of LCY outflows
• eoptimize banking
R
structures: e.g.,
“centralize management,
but hold multi-domestically”
• e-evaluate customer &
R
supplier commercial terms,
invoicing currencies
• wap out where implied
S
rates attractive
• eset cash pool
R
intercompany rates
Maintaining
consistency with
liquidity objectives
Citi Treasury Advisory Group
*
• eassess economics of
R
working capital financing
tools to avoid excess cash
Balancing control,
counterparty, and
yield considerations
• eassess intercompany
R
lending programs and
hedge policies
• eview policies for offshore
R
earnings repatriation, local
debt raising vs. interco funding
Integrating
broader enterprise
perspectives
.
. . Treasury and Trade Solutions
citi.com/treasuryandtradesolutions
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