Citi Perspectives | Q3/Q4 | 2015
08
21
38
Corporate Risk Management
Corporate-to-Bank Connectivity
Latin America
Making risk management robust
by embracing these four
key concepts
Gaining a competitive edge by
bringing innovative solutions to
connectivity issues
Enhancing liquidity management
practices in a complex economic
and regulatory environment
Treasury and Trade Solutions
. . Citi Perspectives | Q3/Q4 2015
1
Contents
02
Welcome
Naveed Sultan
Michael Guralnick
26
Automation and Innovation
in the Client Services Arena
are Reshaping the Client
Experience
Allison Szmulewicz
04
Fighting CyberCrime
Sabine McIntosh
30
Big Data: An Innovation
Treasure Trove
Lisa Davis
08
Corporate Risk
Management: TIME TO
REASSESS PRIORITIES
34
Supply chain finance:
a new dawn
John Ahearn
Declan McGivern
Erik Johnson
14
Anatomy of Change:
Rethinking Treasury
in China
Yan Li
Cline Zhang
21
Innovations
Transform
Corporate-to-Bank
Connectivity
Rene Schuurman
38
Latin America: An
evolving treasury
landscape
Odette Izquierdo
. 2
Treasury and Trade Solutions
Welcome
Naveed Sultan
Global Head,
Treasury and Trade
Solutions,
Citi
Michael Guralnick
Global Head,
Corporate & Public
Sector Sales and
Global Marketing,
Treasury and Trade
Solutions,
Citi
The global macroeconomic, business and regulatory
environment is always in a state of flux. Every day corporate
treasurers are faced with new challenges to support
their commercial businesses so they continue to remain
competitive and operationally efficient. Likewise, existing
treasury and working capital management solutions are
continually being enhanced due to changes in market
conditions and new solutions developed by leveraging
technological innovation. For treasury professionals and their
organizations, adaptability and a willingness to consider new
ideas are of paramount importance so they stay relevant to
their corporate strategic objectives.
In this issue of Perspectives, we look at a wide range of contemporary
issues that are impacting treasuries across the globe.
Many of our articles
tackle head-on the need to reassess existing treasury and working capital
management practices. For example, in our article on corporate risk
management, we highlight the negative impact on corporate earnings of
foreign exchange rate volatility, and, in particular, the strength of the U.S.
dollar and weakness of many emerging market currencies.
Similarly, another article examines how corporate treasurers in China are
re-evaluating their treasury organization structures to drive greater efficiency
and effectiveness within their operations by leveraging new technologies,
while taking advantage of market liberalization. While the country is in the
headlines because of slowing economic growth, stock exchange and exchange
rate volatility, the overriding belief of most economists is that China will
remain a major growth market for multinationals, although at lower growth
levels.
To succeed in China, corporate treasurers are actively assessing the
impact of recent regulatory changes, and looking to take advantage of new
opportunities to improve liquidity and risk management, with greater control
over their cash flows.
Latin America is also undergoing profound change. The region has a
reputation — deserved in some instances — for high levels of regulation.
Nevertheless, new tools and strategies are emerging to manage FX and other
risks more effectively than ever before, while improving operational and
. Citi Perspectives | Q3/Q4 2015
liquidity management efficiency. The opportunities range from simple options
such as bank relationship rationalization to more complex solutions such as reinvoicing centres that can help achieve cash optimization. Additionally, Shared
Service Centers in the region, initially low cost payment processing centers,
are now evolving into state-of-the-art world-class Centers of Excellence,
delivering higher value-added services to their organizations across a myriad
of sophisticated enterprise services from accounting, global financial reporting
and human resources support.
Elsewhere in this edition of Perspectives, we take a look at newly emerging
challenges all companies are facing such as cybersecurity. Corporates have
always had to deal with ensuring they had controls in place to mitigate and
control fraud and theft, but cybercrime opens up a worrying new front in the
battle to prevent damage to the company and its reputation.
Our cybercrime
article looks at both insider and outsider attacks, including those from
“hacktivists,” money launderers and state-affiliated terrorists seeking to
undermine the digital integrity of another nation. As the piece makes clear,
understanding the nature of cyber risk is the first step to improving security.
Just as technology creates new threats — in the form of cybercrime — so too
does it offer new opportunities. Our “Innovations Supplement” assesses the
benefits of simplification of bank-to-enterprise connectivity; harnessing “big
data” to create value; and leveraging self-service technologies.
We hope this edition of Perspectives offers you, our valued partner,
new insights about the challenges of a rapidly changing global business
environment, and the solutions available from Citi.
As always, we would be
delighted to get your feedback and discuss how the issues raised in this edition
affect your business, and more importantly, how we at Citi’s Treasury and
Trade Solutions group can help you achieve your goals.
3
Just as
technology
creates new
threats — in
the form of
cybercrime —
so too does
it offer new
opportunities.
. 4
Treasury and Trade Solutions
Fighting CyberCrime
Cybercriminals are becoming more menacing by the day.
Sabine McIntosh
Global Head of
Account Services
and Digital Security,
Treasury and Trade
Solutions, Citi
With the explosion of online interactions in today’s business
world, tight and efficient cybersecurity has become a
business imperative.
Sabine McIntosh, Global Head of Account Services and Digital
Security in Citi’s Treasury and Trade Solutions business,
responds to pressing questions about how companies
can help protect their treasury systems, information and
transactions from cyberthreats.
From where are the biggest
threats to cybersecurity
coming?
Banks and corporations are
accustomed to threats of fraud and
theft, having always been prime
targets of villains. So, as with any
battle, the key to winning the war on
cybercrime is to know your enemy.
Most cyberthreats result from
intrusive activity and that activity
can come from either inside or
outside an organization.
Insider attacks, fortunately, are less
common than outsider attacks. They,
unfortunately, also are harder to
detect. Internal attacks generally are
initiated by individuals with access
to security or transaction systems
whose malice can include activities
such as redirecting funds or sharing
confidential information.
It is not
unusual for these employees to go
undetected because they are trusted
and valued.
Outsider attacks can come from
many types of intruders. For example,
“hacktivists” are primarily motivated
by political agendas rather than
monetary gain. They typically rally
support via social media forums and
provide their supporters with tools
to attack a particular target.
Their
tactics may also include increased
attention in the press, in which case
victims can suffer loss of public trust
in addition to operational or financial
consequences.
Cyber terrorists, another brand of
modern day bad guys, can include
money launderers and also one of
the most sinister criminal groups
of all: state-affiliated terrorists who
usually act on behalf of a hostile
country seeking to undermine the
digital integrity of another nation.
These attackers may invade a
system and lie dormant for years,
sometimes tracking information
during that time, then suddenly
assault or disable a system.
. Citi Perspectives | Q3/Q4 2015
Internet-based social networking
sites and social engineering have
become popular platforms for
cybercriminals to identify like-minded
miscreants and engineer attacks. In
fact, spear phishing, baiting, from-afriend communications and similar
social engineering schemes are
among the most prevalent threats
facing organizations today. These
attackers secure access to restricted
information by exploiting psychology.
Masquerading, for example, is
a technique commonly used by
fraudsters to get their hands on
personal information and gain access
to financial accounts. Spear phishing
attacks can both compromise an
individual’s personal information
and create vulnerabilities for others.
If, for instance, an executive opens
an email from a spear phisher that
looks like it’s coming from a trusted
source, the spear phishing crook
could compromise the executive’s
email account and then pose as
the executive and send an urgent
email to an employee asking for
confidential information or to
authorize a transaction.
Employees
usually comply and in some
instances employees actually bypass
security requirements to expedite
the request since it is coming from
an executive they know.
5
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Treasury and Trade Solutions
Cybersecurity
also requires
discipline
and vigilance
in using
anti-virus
software and
in updating
systems and
browsers.
How can my organization fend
off cyberattacks?
Understanding the sources of
threats is the first step to mitigating
security breaches.
Robust cybersecurity systems and
operating processes are critical.
However, a large part of preserving
network and transaction security
involves good old common sense.
Take insider threats. One of the most
basic things that companies and their
banks must do is to maintain up-todate records of employees who are
authorized to access banking systems
and transactions. This includes a
strong focus on the credentials, such
as security tokens, for accessing
systems and applications and the
levels of entitlement. When personnel
changes occur, records and security
access must be immediately updated.
Employing multiple levels of
approval for transactions,
particularly high-value transactions,
also increases controls and helps
reduce the risk of villainous inside
activity.
Citi’s CitiDirect BE® online
corporate banking platform, for
instance, supports up to nine levels
of approval for releasing payments.
In addition, transactions themselves
need to be monitored. Using
reporting tools that help spot
unusual transactions and account
activity are invaluable.
With many cyber crooks gaining
access to corporate networks and
information via social engineering
tricks, employees need to be trained
on how to handle requests from
anyone contacting them claiming
to represent a bank or asking for
sensitive information. Regular
communication and training help
reinforce the need to be on the
lookout for cyber fraudsters and
make employees aware of the
latest threats.
Cybersecurity also requires discipline
and vigilance in using anti-virus
software and in updating systems
and browsers.
Using an unprotected
device, even once, opens the door
for a cyber outlaw to wreak havoc.
So discipline, in this sense, means
ensuring that personal gadgets that
employees use to log in to corporate
networks, in addition to office PCs
and laptops, are loaded with the
most up-to-date virus and malware
protections.
What protection does Citi
provide against cyberthreats?
Financial institutions such as Citi
have invested huge amounts of
money and resources to create
cyber forts that aim to protect their
network and data.
Some of the weapons in Citi’s
security arsenal are visible to
customers. Others work in the
background and only make
themselves known when there are
signs of a potential breach or threat.
. Citi Perspectives | Q3/Q4 2015
Citi’s cybersecurity strategy
includes, for example, a multi-layer
model of defense for spotting
and curtailing cyber invasions. It
involves tagging information to
detect suspicious activity at the
earliest stages, which is when
an attacker is trying to find a
vulnerable spot in a system. Tagged
information is used to identify and
thwart specific incidents and also to
spot future threats.
Over many years, Citi has developed
a three-pronged approach to digital
security that includes channel
protection, transaction monitoring,
and data privacy.
Channel protection involves blocking
attackers from entering an online
platform or data transmissions
channel, for example. This control
is achieved through strong login
credentials for authentication.
All
data that is exchanged with our
clients is protected with robust
encryption tools that prohibit
attackers from reading information
while it is being transferred between
clients’ systems and Citi.
Many attackers are focused on
transactions themselves, so both
companies and their bank need to be
vigilant about monitoring payments,
the second prong, to detect any
outliers. Citi’s Innovation Labs are
exploring solutions that aggregate
a company’s payment data across
countries, currencies, payment
methods and beneficiaries to derive
normal payment patterns and then
flag transactions that fall outside
historic trends for review.
The third prong involves protecting
data privacy. This is achieved
through the bank’s data privacy and
governance policies and a focus on
entitlements and ensuring that only
authorized persons can view and
access information.
Data privacy
also is protected through multiple
levels of security, backing up data at
different sites, and using a variety of
systems to protect and ensure the
accuracy and reliability of data.
What if a cyberattack happens?
As is the case with any crime, acting
quickly when a cybercrime hits is
essential. So is communicating that
the crime has occurred. Gone are the
days of a hush-hush attitude towards
cyberattacks.
Given the high stakes
involved, financial institutions and
their clients must work together and
communicate immediately when a
breach does occur.
One reason is that the sooner all
relevant parties and authorities are
aware of a cyber intrusion, the more
likely it is that the culprit will be
caught and that any stolen funds will
be recovered.
Corporations and their banking
partners must remain united in their
efforts to curtail cybercrime. Sharing
information, new ideas and best
practices among them makes both
parties even stronger.
7
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Treasury and Trade Solutions
Corporate Risk Management:
TIME TO REASSESS PRIORITIES
Declan McGivern
Director, Treasury
Advisory Group,
Treasury and Trade
Solutions,
Citi
Erik Johnson
Senior Strategist,
CitiFX Risk
Management
Solutions, Foreign
Exchange,
Citi
Many global corporates continue to show stable sales
growth, strong and improving balance sheets, and ample
liquidity. Furthermore, the historically low cost of funding,
coupled with a substantial fall in commodity prices, have
contributed to enhancing net profitability. These are
welcome advances compared to the challenges faced
during the last global financial crisis.
Yet, against these benign
conditions, we continue to see
quarterly corporate earnings
negatively impacted from foreign
operations. While specifics differ
from company to company,
recent public statements point
to foreign exchange (FX) risk as
one key source.
Our own studies,
including data from the latest Citi
Corporate Treasury Diagnostics
Global Benchmarking Survey and
our bespoke corporate studies,
bear this out. There is heightened
impact on translated earnings due
to continued USD strength and
volatility in the emerging market
(EM) currencies. And, at least some
of these impacts appear to be due
to shortcomings in companies’ risk
management architectures that can
be readily addressed.
Four key themes emerging
From recently conducted Citi
Treasury Diagnostics research and
our client advisory engagements,
we identify four key themes.
Figure 1 summarizes some
observations that shape these themes.
Theme I: Treasury centralization —
still ongoing
For many companies, outside of
their major developed operating
markets, the focus for centralization
was often on cost extraction through
centralization of operational activities,
for example, deploying Shared Service
Centers for payables, receivables, and
procurement processes.
The advent
of sophisticated ERP and Treasury
Workstations has changed the
landscape. Many treasury departments
have materially enhanced liquidity
. Citi Perspectives | Q3/Q4 2015
and risk management by deploying
“Functionally Centralized — Globally
Distributed” treasury models that
support the operating businesses
across the globe. Meanwhile,
procurement, payables and other
functions have progressed towards
universal standardization of core
financial processes.
This dual centralization — of treasury
processes and business working
capital processes — enormously
enhances the ability to get visibility
into risks and funding inefficiencies
inherent in commercial activities
across the supply chain. This has
been a necessary, if not sufficient,
step in better measuring and
managing risks.
This remains an ongoing process.
Many companies can benefit from
completing the rationalization
and rollout of infrastructure for
Figure 1: Key Observations and Implications
Observations
Observations
Implications
Implications
Continued centralization of Treasury risk
Resource optimization, counterparty risk, hedging
management
costs, exposure quantification
Consensus on risks created by strong dollar cycle,
limited action taken
Move to review existing hedging programs.
EM Risk Management: bifurcated approach from
Unexpected jump risk in both earnings
G10 in both policy and execution
and key financial ratios
In some cases, subsidiary financing and risk
mitigation remain outside the scope of central
Treasury decision making.
Earnings volatility, thin cap, tax, credit rating,
re-capitalization
Exposure quantification evolution:
Required high degree of risk understanding
from traditional notional risk measurement
across both financial and operational
to sensitivity-based analysis
parts of the business
Heavy preference for layered hedging programs,
Limited effectiveness in reducing volatility
limited hedging beyond six months
and economic risk
Focus on internal market risk visibility architecture
Accounting based and economic earnings volatility,
higher operational and transactional costs
9
. 10
Treasury and Trade Solutions
A critical first
step is to
understand
a company’s
FX risk from
a portfolio
perspective
— the overall
potential
impact from
the basket of
exposures,
rather than
from each
individual
currency.
centralization of treasury. This
includes technology enabling full
visibility into risk; deployment of
people into regional treasury centers
closer to the company’s operating
markets; and, centralization of
processes including liquidity and
FX risk management into advanced
structures such as in-house banks.
Of course, this will continue to evolve
as corporates’ exposures grow in
more markets and currencies, and
as local capital controls and the
geopolitical landscape changes.
Theme II: Treasury engagement
with business — creating value
Citi Treasury Diagnostics survey
data shows continuing increase
in engagement by treasury
in commercial decisions. At
many companies, this reflects
a formalization of treasury
engagement “upstream,” as business
decisions are made, to ensure
that balance sheet and earnings
stability implications are considered.
Ensuring there is recognition of the
margin impacts of currency moves
on nonfunctional currency sales,
or working capital funding costs of
extended customer credit terms in
high interest rate currencies, has
propelled treasury teams to become
proactive partners to the business.
Again, this is an ongoing trend. With
a global view across the end-to-end
supply chain, treasury is in a unique
position to help identify and mitigate
risks by considering embedded
currency risks and funding costs
in contract terms and invoicing
decisions, leveraging natural
currency offsets across the supply
chain, and so on.
Theme III: Risk optimization — it’s
about the basket
As noted earlier, many companies
have reported significant financial
impacts on earnings from currency
moves.
From survey data and client
engagements, one of the underlying
reasons is that many companies have
been operating under FX policies
not well-aligned with their own risk
management objectives or with
rapidly changing market conditions.
A critical first step is to understand
a company’s FX risk from a portfolio
perspective — the overall potential
impact from the basket of exposures,
rather than from each individual
currency. From this perspective, the
company has a basket of exposures
with different currencies that do
not move as one, creating natural
risk reduction from diversification.
Modelling this properly produces
a risk profile that incorporates
the portfolio effect, which allows
companies to make real cost savings
in risk reduction. The CitiFX Portfolio
Risk Optimization tool supports this
analysis and facilitates a company
identifying and quantifying the real
sources of currency risk — the size of
an exposure is not the sole measure
of the risk it creates, with volatility
and correlation to other currencies
as important factors.
.
Citi Perspectives | Q3/Q4 2015
In practice, a key input in determining
optimal hedging strategies is
identifying the greatest contribution
to risk (%) in relation to the notional
exposure, as illustrated in Figure 2.
perspective, aggregating and netting
intercompany flows in original
currency to determine currency
requirements is a tried and tested
process. However, many companies
have yet to extend these proven
structures beyond their major
developed operating markets.
Theme IV: Intercompany flows —
don’t leave opportunity on the table
From an FX risk measurement
Figure 2: Risk Optimization
Risk Identification
Contribution to Risk (%)
30%
The nominal size of an exposure does
not dictate the contribution to risk:
25%
20%
• RUB is only 10% of the portfolio but
contributes more than 30% of the risk.
15%
• The negative CHF exposure actually
reduces risk.
10%
5%
0%
GBP
EUR
JPY
SEK
BRL
RUB
KRW
TWD
CNY
CHF
-5%
How much risk an exposure creates
depends on its volatility and correlation
to other exposures.
-10%
Diversification
Diversification means the portfolio,
as a whole, generates less risk than
the sum of its parts.
Exposures USD Equivalent
15%
10%
5%
0%
-5%
-10%
GBP
EUR
JPY
SEK
BRL
KRW
RUB
TWD
CNY
Risk Reduction & Cost Saving
CHF
Portfolio risk analysis identifies
opportunities to take advantage of
natural diversification in the portfolio
as well as other sources of cost
reduction for hedging.
11
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Treasury and Trade Solutions
Figure 3: Risk Management from Inception to Execution
Centrally Manage All Exposure
Commercial cash flows and financial assets and liabilities
and hedges are tracked in Treasury Management System.
Consolidation of
Transaction FX Flow
• Consolidate transaction
FX flow to portfolio
exposure level
Segment Risk
• Instrument (e.g., forward,
swap)
Determine
Value-at-Risk
• Determine value-at-risk
at the portfolio level
• Type (e.g., sales,
purchasing, and various
internal transaction types)
• Financial exposure (e.g.,
bank cash or loans in nonfunctional currency)
Outcomes
• Linking FX risk and flow identification architecture to
a rules-based cost effective risk management program.
• Risk management objectives will be best met if each is
properly understood, executed, and monitored.
. Citi Perspectives | Q3/Q4 2015
Today, regulatory liberalization
allows extension of netting
to encompass intercompany
commercial flows across many more
currencies and markets than was
possible a few years ago. Other
opportunities include incorporating,
into the netting process, noncommercial flows emanating from
treasury transactions and intercompany recharges and allocations,
further extending a company’s
ability to aggregate and net FX risks.
From inception to execution
A myriad of functions and
responsibilities have fallen within
the treasurer’s remit compared to
that of just a few years ago. From
dealing with complex regulatory
changes, to implications of the OECD
Base Erosion and Profit Shifting
project on intercompany funding
structures, to corporate M&A
transactions, the treasurer is being
asked to perform more with static
or falling headcount. Against this
backdrop, the political and economic
environment remains both complex
and potentially volatile.
In light of this, it is perhaps not
surprising that one of the core
themes of many treasurers has
been reviewing treasury strategy,
policy and practices.
While most
would anyway conduct reviews
regularly to ensure that practices
remain aligned with the operating
business, company risk management
objectives, and funding needs,
what is striking is the scope and
granularity of these assessments.
From our work with clients on
many of these assessments, it
is clear that, across companies,
there are many common elements
in key contributors to risk. The
path towards effective FX risk
management, from inception to
execution, often goes along the lines
of the illustration.
Our intention is not to single out
specific structural risk management
shortcomings, as many of the
challenges are company or industryspecific. Nor is it to prescribe a “one
size fit all” solution.
However, the
perspectives offered in this article are
based on our observation that some
of the key mitigating constructs to
address these issues can be applied
by many more companies than do
employ them today.
13
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Treasury and Trade Solutions
Anatomy of Change:
Rethinking Treasury in China
Yan Li
Director, Treasury
Advisory Services
Group, Greater
China, Citi
Cline Zhang
Director,
Shanghai Free
Trade Zone Branch
Manager
Cash Liquidity
Head, China,
Treasury and Trade
Solutions, Citi
China has been a crucial driver of the global economy for
the past decade. Despite a recent slowdown in its economic
expansion, it is certain to remain a major growth market for
many of the world’s leading multinationals for the coming years.
Against this backdrop, the renminbi
(RMB) has developed into a viable
currency for cross-border trade.
While onshore foreign exchange (FX)
markets remain tightly regulated,
the launch of the Shanghai Free
Trade Zone (SFTZ) has improved
offshore access. Free trade accounts
provide more flexibility to deploy
SFTZ-based hubs to access offshore
funding and FX markets. And the
options are growing.
Free Trade
Zones (FTZ) have been launched
in Guangdong, Tianjin and Fujian,
each with a geographic focus. The
Guangdong FTZ is for cooperation
with Hong Kong and Macau; Tianjin
is for Beijing and Hebei province,
while Fujian is targeted at Taiwan.
Meanwhile, in the offshore market,
RMB spot and derivatives trading
volumes have significantly increased
and spreads have tightened. As
an indication of the longer-term
outlook, the International Monetary
Fund sees it as a question of when,
not if, the currency will join its
special drawing rights (SDR) basket
as the fifth constituent alongside
the U.S.
dollar, yen, pound and euro.
From recent updates, the IMF is
focusing on determining whether
RMB is “freely usable” (widely
“used” and “traded” internationally),
and has proposed an extension of
the current SDR basket to smoothen
the transition to a new one including
the RMB.
Meanwhile, a wide range of data
already shows significant take-up
in international use and trading.
The implication is that the RMB is
firmly on the path towards a global
reserve currency.
These ongoing changes are creating
new opportunities for multinational
treasury teams in liquidity
management, risk management,
and cash control.
Centralizing risk management
Mitigation of FX risks requires
concentrating it at a level where
appropriate skills and tools are
available. In the past, restrictions
on free movement of RMB meant
that FX risk management strategies
had to be conducted at an onshore
. Citi Perspectives | Q3/Q4 2015
entity level, rather than centralized
at the regional or global level. While
currency risks could be hedged
offshore, such as using nondeliverable forward, deploying it and
other alternatives came with their
own disadvantages.
Today, companies may reduce
currency and funding mismatches
by switching to renminbi invoicing
and settlement. To the extent that
affiliates or third-party suppliers
and customers are persuaded to
use the currency, this may reduce
FX exposures and enhance risk
management. At the very least,
companies can have their China
entities pass their FX exposures to
affiliates abroad, and then further
centralize risk management to
regional treasury centers that are
best placed to manage hedging
activities to improve efficiency,
visibility and control.
Evaluate cash flows
and net RMB exposures
15
Recent changes have only made
it more pressing to centralize
corporate risk management and
better deal with FX exposures.
In
August 2015, the People’s Bank of
China — the central bank — altered
the way it fixes the RMB/USD middle
rate, now taking into account the
previous day’s closing spot rate.
This is a significant move towards
a market-oriented determination
of the currency value. Many are
expecting more volatility as both the
market and the central bank adapt to
a new mechanism.
Globalizing cash and liquidity
management
In the absence of exchange
controls and other currency-related
restrictions, companies rationalize
domestic banking and mobilize cash
on a regional or global basis to reduce
debt, to minimize reliance on external
financial markets, and to run the
company with less operating cash.
Consider risk
management vs.
business implications
The
International
Monetary
Fund sees it
as a question
of when,
not if, the
currency will
join its special
drawing
rights basket
as the fifth
constituent
alongside the
U.S. dollar,
yen, pound
and euro.
Change invoicing
currencies to create
natural hedges
.
16
Treasury and Trade Solutions
Past restrictions meant that
companies often ended up with
inefficient banking structures and
trapped cash in China.
First, even where a company had
centralized back office operations
(for example, using a shared
services center), the requirement
that cross- border settlements be
accompanied with physical delivery
of hard copy supporting documents
to the local bank made it hard to
rationalize accounts. Today, there is
a lesser dependence on supporting
documents. Renminbi cross-border
payments for trade settlements
can be made on a paperless basis,
using scanned copies of specified
documents. In some cities, even
foreign currency payments can be
made on a similar basis.
This has
allowed companies to rationalize
domestic account structures with
their regional or global bank, in
addition to improving efficiency
using paperless solutions.
Second, restrictions on the crossborder movement of cash hampered
companies’ ability to incorporate
China into global liquidity structures,
leading to trapped cash. This was
particularly true when trying to
Rationalize bank
accounts and
payment flows
Examine domestic
structure and identify
cash leakage points
mobilize cyclical surplus cash across
borders. Today, multinationals can
link their domestic operations into
cross-border liquidity management
structures.
This applies to both
renminbi and foreign currency flows,
although different requirements need
to be adhered to. There are additional
advantages in operating from the
SFTZ, where qualified companies
with regional headquarters,
operating centers and international
trade settlement centers can pool
foreign currency or renminbi with
offshore entities under more relaxed
requirements, which provide larger
lending quotas controls on two-way
renminbi pooling.
To determine an action plan,
treasury teams should conduct a self
check on their liquidity management.
Does the company’s current China
liquidity management deviate from
the global standard process? If so,
given where liquidity is generated
and required, does it make sense
to connect China domestic cash
pools with the company’s regional
or global cash pool? Of course,
apart from cash and funding needs,
relative onshore and offshore
interest rates, and tax considerations
need to be factored in.
Explore cross-border
options
. Citi Perspectives | Q3/Q4 2015
As with FX and liquidity management, these advanced structures were
previously not possible in China, apart from very limited circumstances.
Deploying advanced treasury
structures
Globally, multinationals deploy
structures such as netting, in-house
banks, and payments-on-behalf-of
(POBO) to increase the efficiency
of their cross-border treasury
management.
As with FX and liquidity
management, these advanced
structures were previously not
possible in China, apart from very
limited circumstances.
Today, RMB and foreign currency
netting is permitted under
People’s Bank of China and State
Administration of Foreign Exchange’s
pilot schemes. Pilot companies are
allowed to net off their payables and
receivables with an offshore center,
although they need to go through a
leading company. Again, there are
further advantages to operating
within the SFTZ, where companies
are allowed to conduct RMB netting
without requiring a leading company.
Regulatory changes also allow the
deployment of POBO and receipt-onbehalf-of (ROBO) structures.
For foreign currency cross-border
flows, which are regulated by the
State Administration of Foreign
Exchange, approved pilot companies
can establish an entity in China to
make or collect foreign currency
payments on behalf of their China
affiliates. For RMB cross-border
flows, within the SFTZ, qualified
companies can even extend their
POBO/ROBO counterparts from
affiliated companies to external
companies in the same supply chain.
Clearly, if a company’s China
cross-border flows are mainly
denominated in RMB, its subsidiaries
can be served by its overseas IHB in
a fairly typical global setup.
Since these advanced structures
offer further benefits in foreign
exchange risk and liquidity
management, companies should
consider these options as part of
their planning.
Embracing the opportunities
Experience shows that China is
determined to continue driving
renminbi internationalization.
The
significant regulatory changes
to date enable multinationals to
integrate existing China practices
into established global processes.
Many are realizing enormous
benefits in increasing overall control,
efficiency, and effectiveness.
At the same time, it is only realistic
to recognize that the regulatory
environment remains complex.
Different regulations apply inside
17
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Treasury and Trade Solutions
and outside of special zones such
as the SFTZ, and they are subject
to frequent changes. Equally, many
applications sometimes involve
intricate dialogues with regulators,
rather than simple submission of
forms. To take full advantage of
China’s evolving treasury landscape,
it is essential to maintain a close
Corporate Objectives
• Integration with
commercial flows
dialogue with a banking partner
that has up-to-date knowledge of
regulatory developments, strong
relationships with all relevant
regulators, as well as the global
capabilities to meet your firm’s
treasury needs. It can make a
difference in achieving a company’s
goals in China.
Now
Next Step
Ideal Future
• Evaluate
opportunities
to change
intercompany
or third-party
invoice cycles and
settlement to RMB
• Centralize FX
risk and trading
activities at
treasury center
• Review global
commercial flows
as RMB becomes
world reserve
currency
• mbrace changes
E
in both onshore
and offshore RMB
capital and FX
markets
• Improve natural
hedges
• ain potential sales
G
and supply chain
benefits
• Enterprise-wide
liquidity management
• Contribute China
flows into offshore
liquidity strategy
with cross-border
lending/pooling
combined with FX
• Integrate and
automate China
flows into global or
regional liquidity
pool
• Continue to
make China flows
more fungible
within corporate
global liquidity
management
strategy
• Yield optimization
• xecute RMB shortE
term investments
considering
offshore vs.
onshore rates
• Increase
investment
weightage of RMB
in short-term asset
allocation
• Consider RMB
in long-term
investment strategy
as it becomes
a world reserve
currency
.
. 20
Treasury and Trade Solutions
The “megatrends” of digitalization, urbanization and
globalization are creating new paradigms for how
enterprises conduct business, communities develop,
and individuals interact.
In today’s increasingly compressed and complex global economy, financial institutions,
which hugely impact societies and commerce, have a responsibility to leverage the
innovation opportunities of emerging technologies in ways that benefit their clients.
This special supplement to Citi Perspectives takes a look at three areas where innovations
are enhancing the world of treasury and financial services:
• Simplification of bank-to-enterprise connectivity
• Leveraging self-service technologies to improve the client experience
• Harnessing “big data” to create client value
We hope these articles will pique your interests and prompt you to contact
your Citi representative for further discussion.
. Rene Schuurman
Global Market
Manager, Channel
Services, Citi
21
Innovations Transform
Corporate-to-Bank
Connectivity
In a world of digital banking and electronic workflows,
corporate-to-bank connectivity, which once included few
options, has become a focal point for both corporations
and their banking partners. Innovative responses to
connectivity challenges include turnkey and bank-agnostic
connectivity solutions.
The rise in digital banking, treasury
workstations, Enterprise Resource
Planning (ERP) systems, and other
efficiency-enhancing technologies
has forever changed the face of
cash management. They have also
fostered new corporate-to-bank
connectivity demands, models
and innovations.
Most corporations, particularly
those that span large geographic
regions, maintain multiple banking
relationships, the complexity of
which is likely proportional to the
complexity of the organization itself.
Until even a few years ago, when
organizations wanted to exchange
data and information with their
banks often, their only option was
proprietary data exchange software
provided by their individual banks.
These host-to-host connection
services, which are still commonly
used today, vary in format and
functionality from bank-to-bank.
Thus, transmitting a bulk payment
file, for example, requires using
bank-supplied file formats.
For companies deploying ERP or
treasury workstations solutions
across multiple businesses and
geographies, managing and coding
multiple file formats for numerous
banks drives up maintenance costs
and transaction processing.
The industry has made some
headway in easing this burden
through the use of ISO 20022 XML
and other industry standard formats;
however, the lack of a single file
standard universally adopted among
all banks and their customers makes
harmonization difficult and leads to
time-consuming implementations
when a company needs to onboard
new banking relationships.
I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
. 22
Treasury and Trade Solutions
For
organizations
with multiple
banks and
complex
operating
environments,
dealing with
multiple
formats
remains
one of their
largest
connectivity
challenges.
Emerging integration solutions
As almost anyone who has been
involved in an enterprise software
implementation can attest, the
connectivity aspect of an integration
project can have a significant impact
on project timelines and costs.
Depending on the connectivity
method and scale of a project,
implementation can vary between a
couple of months to over a year.
To help companies leverage their
enterprise technology investments
and to respond to the challenges of
proprietary host-to-host connections,
corporations, banks and industry
technology providers have all turned
their attention to new innovative
approaches to bank integrations.
Turnkey solutions that respond to
specific integration challenges and
cross-bank networks are redefining
how corporations connect to their
banking partners — and also helping
to reduce the costs, timelines and
complexity associated with achieving
bank connectivity.
Take a solution from Citi, for
instance, that simplifies the
integration of a corporation’s SAP
ERP system with Citi for payment
file transmission and processing. The
CitiConnect® ERP Integrator includes
a set of templates that can be loaded
into a company’s SAP system to
automatically extract all required
payment detail in predetermined
formats so that they can be quickly
accepted for processing at Citi. This
non-intrusive tool uses ISO 20022
XML technology and SAP’s standard
F110 and F111 payment processes
to simplify and standardize
payment processing. Since no
file programming is required and
no internal SAP processes are
impacted, companies that use the
ERP Integrator were able to reduce
their integration time, on average,
by 60 percent, shaving weeks, and
in some cases months, off their
implementation schedules.
Given the
success of the SAP-based solution
the next logical step is creating
similar solutions for other enterprise
software that is widely used in the
marketplace.
Bank-neutral connectivity
Tools such as the CitiConnect® ERP
IntegratorTM represent cost-effective
and efficient ways to optimize the
use of enterprise application software
with a single banking provider
and may be ideal for companies
that conduct a large volume of
transactions with that provider.
For organizations with multiple
banks and complex operating
environments, dealing with multiple
formats remains one of their largest
connectivity challenges. That’s
where major undertakings by both
SAP and SWIFT promise to redefine
bank-to-enterprise connectivity.
These organizations, and their
partners, have been on the forefront
of developing bank-agnostic
networks based on open standards
for the interchange of financial
messages, including payments,
payment status and statements.
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I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
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Treasury and Trade Solutions
Faced with
more options,
corporations
need to
determine
what is best
for them.
Although still in the earliest
stages of adoption, these cloudbased networks represent a new
model, similar to the classic
telecom standards-based virtual
private networks (VPN) model,
for connecting corporations and
their banks. These new networks,
rather than being built around
telecom technology, are built around
software technology, such as that
provided by SAP, or a common
interface technology such as SWIFT.
Because the solution operates in
the cloud, it simplifies connectivity
with multiple banking partners and
eliminates the need for additional
investment in on-site hardware or
custom development.
Cloud-based Integration
Connectivity via SWIFT
SAP’s virtual Financial Services
Network (FSN) is a co-invention of
SAP and a number of key banks. Citi
has been one of the first banks to
join the initiative and, in September
2013, to be connected to the FSN
gateway. The SAP solution connects
an organization’s ERP system to the
FSN and to the company’s banks.
When FSN extracts data from the
company’s ERP system it translates
the data into the format that an
individual bank wants and, conversely,
it translates the data that the bank
sends to the company into the native
format of the ERP system.
FSN has
been developed as a pay-as-you-go
subscription service that provides ondemand connections over a secure
network that is owned and managed
by SAP and enables users to offload
bank-specific format mapping.
For banks, the payoff for
participating in FSN’s development
comes from being able to offer their
clients access to the bank’s global
cash management capabilities
through a single network connection.
Other notable advances in bankagnostic connectivity have emerged
in recent years from SWIFT. The
member-owned cooperative, that
provides standards-based financial
messaging services for nearly 10,000
financial institutions in over 200
countries, now also offers corporateto-bank connectivity. Based on
standards, SWIFT’s products and
solutions are more technology
agnostic.
For more than 40 years, SWIFT
has provided financial institutions
with shared data processing, a
global communications network,
and a common language for
international financial transactions.
In 2006, it opened its network to
corporations, offering them the
ability to connect to their banks
using SWIFT’s messaging network.
.
With the introduction of this service,
companies that wanted to exchange
data over the network needed to
either set up a direct connection, a
proposition that can be IT-intensive
and costly, or connect through a
service bureau.
In response to cries from
corporations for easier, more costeffective bank-agnostic connectivity,
SWIFT and member partners
developed SWIFT Alliance Lite.
Alliance Lite provides cloud-based
connectivity over the Internet.
One size does not fit all
Innovations such as Citi’s ERP
Integrator, SAP’s FSN, and SWIFT’s
corporate offerings all point to
shifts in the corporate-to-bank
connectivity landscape that include
more turnkey solutions and bankagnostic connectivity.
Despite the promising developments
in corporate-to-bank connectivity in
recent years, one thing remains the
same: One size does not fit all.
Faced with more options,
corporations need to determine
what is best for them. Embedded
technologies and processes, in
addition to internal resources and
budgets, all impact the path forward
for corporate treasuries and finance
departments.
However, one thing is for sure,
banks that want to remain relevant
in the marketplace must keep an
eye toward innovation and make
connectivity solutions one of their
top priorities. The banks that do
invest in connectivity technologies
and data exchange standardization
will remain in the best position
to help their clients navigate this
quickly changing terrain.
However, one thing is for sure, banks that want to remain
relevant in the marketplace must keep an eye toward innovation
and make connectivity solutions one of their top priorities.
25
I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
. 26
Allison Szmulewicz
Client Operations
Head of
Infrastructure
& Change
Management, Citi
Treasury and Trade Solutions
Automation and Innovation
in the Client Services Arena
are Reshaping the Client
Experience
On-demand online capabilities yield fast, convenient
alternatives to telephone-centric customer service.
In today’s wired world, we have
become a lot more self-sufficient.
Many of us can’t even recall the
days when the only way to check the
balance on a bank account or to see
if a check had cleared was to call the
bank or visit a branch.
A modern, computer-savvy
generation is more accustomed
to simply going online and quickly
getting account information ondemand by themselves.
Over the past decade, greater
automation and more sophisticated
technology has dramatically
reshaped the retail banking client
experience, breaking down service
barriers and giving customers direct
access to and more control over their
bank accounts and transactions. Now,
they can perform common banking
activities themselves, 24-hours a day,
7-days a week.
Now, the same trend toward online
self-service is occurring in corporate
banking. Faster, at-your-fingertips,
more flexible banking services have
improved the client experience
for retail and corporate banking
customers alike.
Speed and accuracy are king
As electronic communications
and processes have become
commonplace in both their personal
and business lives, corporate banking
customers’ expectations have
dramatically changed regarding
how they interact with their banks.
In response, banks are constantly
looking for inventive ways to leverage
technology, particularly with their
online corporate banking platforms,
to streamline and improve the
way they deliver customer service.
Similar to consumer banking, the
tenet behind leveraging automation
and innovation to create a positive
client experience electronically is
understanding what clients need, and
then giving them the information and
capabilities that they need when they
need them, or even before they think
they need them.
. 27
I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
It’s no surprise then that “Voice of
the Client” surveys conducted with
Citi’s corporate banking customers
reveal that speed and accuracy are
two of the most important factors in
defining the client experience when
it comes to customer service.
These surveys also help Citi
identify opportunities to deliver
services online faster, easier, and
more conveniently than via calls
handled by service or account
representatives, for example.
Another process that drives
customer service innovation at Citi
involves the meticulous analysis of
metrics associated with more than
eleven million calls annually that
are fielded by more than 2,000
customer service representatives
around the world. Citi’s robust call
metrics system yields intelligence
that is scoured weekly. Key findings
are analyzed by product and
customer service teams to identify
opportunities to augment both
product and service offerings.
When reports revealed, for instance,
that 200,000 inquiries a year were
received from customers in Asia
alone asking for account statements,
the customer service and product
teams dug further to determine
what precipitated such high inquiry
volumes. They learned that in
part, customers were requesting
statements for time frames that
exceeded the three-month history
provided via the CitiDirect BE®
“Voice of
the Client”
surveys
conducted
with Citi’s
corporate
banking
customers
reveal that
speed and
accuracy
are two of
the most
important
factors in
defining
the client
experience.
.
28
Treasury and Trade Solutions
In addition
to speed and
accuracy,
corporate
customers
want
information
about their
accounts and
transactions
to be
delivered in
the way that
is most useful
to them.
online banking portal. When product
enhancements were made to
provide for 24 months of statements
availability, online calls went down.
In another instance, large volumes
of callers requesting the status
of wire payments resulted in the
implementation of real-time online
payment tracking. When customers
received direct access to payment
status for U.S. dollar and foreign
currency wire payments initiated
from their Citi accounts, call volumes
dropped 40 percent.
Similarly,
when customers received the online
ability to change the status of their
payments themselves, including the
ability to amend, cancel and stop
payments, they were able to speed
up and simplify service requests by
cutting out the middleman.
Flexibility moves front
and center
In addition to speed and accuracy,
corporate customers want
information about their accounts
and transactions to be delivered in
the way that is most useful to them.
This requires banks to think about
the flexibility of their products
and solutions.
Online banking platforms, which
also constitute the most common
platform for delivering an enhanced
client experience, serve the needs
of a broad range of employees from
accounts payable clerks to senior
finance and treasury executives.
However, the information needs
and expectations of employee
groups vary depending on the job
requirements. This means that
banks must respond with multifaceted solutions that can be
delivered across multiple channels.
For instance, mobile devices,
including tablets, are becoming
common place in corporate offices
and executive suites. In response,
banks such as Citi are developing
mobile technology-based tools and
applications that respond directly to
this shift.
Online banking applications for
tablets, as an example, can provide
senior executives with graphically
driven, at-a-glance, high-level
information aggregated across
their accounts globally so that they
can quickly make cash positioning
decisions.
With the CitiDirect BE®
application designed specifically
for tablets, users can tap on charts
or screens to drill down to more
detailed information on transactions
and account balances.
Other mobile capabilities that are
providing treasury staffs with added
flexibility include the ability to
securely initiate, release and check
the status of payments via their
mobile devices.
Balance and payment alerts also
can be sent to mobile devices,
eliminating the need to constantly
check to see when a payment or
account reaches a trigger amount,
or to verify when a payment’s status
has changed.
. Three drivers of innovation
Banks that are focused on creating
client services that deliver an optimal
client experience have learned
several valuable lessons on how to
leverage the innovation process to
achieve that goal. They include:
1 — Make sure there is a business
problem to be solved. First and
foremost, it is critical to understand
the challenge or opportunity at
hand as opposed to say, pursuing
innovation for the sake of innovation.
2 — Listen deeply to clients.
• Analyze service and performance
metrics. Canvas sales teams.
• Conduct customer surveys and
roundtables.
• Use every tool at your disposal
to thoroughly understand clients’
pain points, their needs, and their
suggestion for delivering service to
them better.
3 — Include clients in the
development and prototyping of
offerings.
Make sure that clients
are engaged when developing new
online service capabilities. More
importantly, make sure that their
views and voices are heard to avoid
missing the mark. At Citi’s Innovation
Labs where new ideas and service
concepts are born, clients are invited
to prototyping sessions for new
concepts and provided opportunities
to touch and feel new capabilities
before they are rolled out.
They are
even invited to collaborate and codevelop solutions to their challenges.
Once a new service capability is
ready for launch, the rollout plan
must include tools and training that
help customers become familiar
with its features and functionality
so that they can access what they
need when they need it. At Citi,
a Client Service Academy option
offers both instructor-led and online
on-demand training and tutorials
to optimize users’ familiarity with
and understanding of new service
offerings.
As banking transactions themselves
have become more commoditized,
customers have made it clear that
the factor that most distinguishes
one banking provider from
another is the caliber of the client
experience that it delivers. These
customers expect their service
requests to be handled quickly,
accurately, and conveniently.
Thanks to advances in digitization
and automation, banks are
increasingly able to offer their
customers the same visibility into
their accounts and transactions that
their own service teams possess.
The
challenge for banks is to know and
understand their customers’ service
needs better than they do. Then,
through their innovation processes,
banks can strive to exceed their
clients’ highest expectations
and deliver self-directed service
solutions that also enhance their
customers’ businesses.
29
I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
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Treasury and Trade Solutions
Big Data: An Innovation
Treasure Trove
Lisa Davis
Global Head
of Enterprise
Services, Citi
“Big data” is the big buzz among companies looking to unlock
the value of the staggering amounts of digital information
they generate on any given day. But what exactly is big data
and why should companies be concerned with it?
The plethora of electronic
information being generated and
captured around the world has
expanded exponentially in recent
years, particularly within financial
services. This groundswell of data
spurned the term “big data,” an
often-cited catchphrase for massive
volumes of data, both structured and
unstructured, that are too large to
store and process using traditional
server-based computing platforms
and techniques.
In the not-so-distant past, data
resided primarily in structured
transactional databases, where
schemas were fixed and data storage
capacity was limited. In addition, it
was not uncommon for historical
data from past periods to be
archived and for unstructured data
to be ignored.
Thanks to new and emerging
technologies, businesses now have
a way to deal with large volumes
of data, and unstructured data
in a way that will add value for
themselves and for their clients.
The notion of managing and
analyzing big data to fuel
innovation, establish a competitive
advantage, and improve operational
efficiencies is quickly becoming
a reality.
The time is now for
companies to capitalize on this
opportunity or they may be left
behind. But how does a company
realize the potential value of its
data and convert it to product and
service innovations?
Unlocking the value
Across most enterprises, data
is often captured in silo-like
environments, where departments
and business units develop their own
requirements and maintain their own
budget. Thus, the data cannot easily
be shared and the opportunities for
cross-business visibility and insights
are limited.
For an organization to tap into
the value of its big data, it needs
a strategy.
And this is no easy
task. Vendors frequently focus
on technology-based concerns
and developments, such as new
‘NoSQL’ approaches to database
management. While employing
.
the right technology is critical,
more often than not factors such
as organizational culture, people,
processes, and the data itself
determine the success of a big
data strategy.
At Citi, approximately $50 trillion
in transaction volume is processed
through the company’s channels
annually, generating billions of
different data points. So it’s logical
that Citi’s big data strategy includes
converting its data flows into
business intelligence to improve Citi’s
own operations and also to help its
clients enhance their businesses.
Implementing a big data strategy
also requires having the appropriate
human resources in place, experts
that bring business and product
knowledge in addition to technical
expertise. At Citi, big ideas and
big data innovations are born and
nurtured in its global Innovation Labs.
Here, silos are broken down and the
heavy lifting gets done to transform
mega amounts of data into business
intelligence, actionable information,
and real-world applications.
Technologists in the labs collaborate
with cross-functional internal teams
and with clients to validate new
concepts and technologies. Given
the breakneck pace of innovation,
their goal is to rapidly evaluate
promising technologies and nextgeneration digital solutions with an
eye toward quickly piloting them
in live business environments and
eventual commercialization.
Data management is key
The innovation lab approach can
be particularly effective when
there is a solid and disciplined data
foundation within an organization
to build upon.
One of the biggest
hurdles in harnessing data involves
identifying where the data is and its
specific nature and characteristics
so that it can be effectively mined
and analyzed. Thus, every big data
strategy involves a strategy for
acquiring the data, ensuring that
it is high quality, standardizing
it, consolidating it and getting it
in a single location. Often, up to
90 percent of a big data project
can be consumed by sourcing,
understanding and cleaning the data.
Investing in the quality of data
at Citi paved the way for other
innovative solutions, such as
providing clients with a single
consolidated global billing
statement detailing transactions
and fees across 85 markets, and
itemization of bulk payments
data, and transaction content
enrichment to aid straight through
reconciliations.
Similarly CitiDirect
BE®, Citi’s electronic banking portal,
offers rich analytic tools that
provide access to financial data that
drives strategic business decisions.
While sourcing, cleansing,
standardizing and consolidating data
are basic drivers of a robust data
strategy, regulatory and compliance
aspects of storing and using data also
need to be considered. As with the
31
For an
organization
to tap into
the value of
its big data,
it needs a
strategy.
And this is
no easy task.
I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
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Treasury and Trade Solutions
adoption of any new and potentially
disruptive technology, the regulatory
and compliance risks need to be
fully understood and managed. The
complexity of data sources and usage
can make it very difficult to navigate
the ever-changing jurisdictional
landscape and, thus, requires clear
focus from the start of any initiative.
The more that this can be done
through a formal data management
approach, the quicker the data can be
both accessed and used to a business’
advantage.
Hot topics and new innovations
While the opportunities for deploying
big data tools and analytics are
boundless, there are a number of
notable innovations that speak to
the specific concerns of managers of
financial transactions and accounts.
These include, for example, new
ways to mitigate fraud and risks,
to compare treasury practices to
peers’, and to improve cash flows
and working capital. Big data is also
improving the client experience,
making products and services
easier to use.
Take, for example, the world of
payments. Banks, as processors of
payments, capture a host of data
sets that include details about
payment originators, beneficiaries,
types of payments, values, volumes,
currencies, and fees, to name a few.
.
Big data analytic tools can be used
to monitor a company’s payment
patterns. These patterns can then be
matched with company objectives
to identify the lowest-cost payment
options to optimize accounts
payables. Such an analysis could
reveal, for example, opportunities
for a company to save money by
converting from check payments to
electronic payments.
Predictive analytics takes the
benefits of big data for financial
transactions a step further to help
companies improve their working
capital. A Citi program, for instance,
uses proprietary algorithms and
rules to analyze a client’s payments
activity across its financial supply
chain and make recommendations
on available opportunities for
improvement.
Findings are presented
in an interactive model that lets
customers explore recommended
options and perform scenario
modelling in real time. These working
capital optimization analytics also
can compare a company’s results to
peer organizations in their industries
for increased visibility into their
working capital standing.
One way companies differentiate
themselves is by focusing on
the client experience in its finest
detail. Big data has a major role to
play.
By logging and analyzing the
smallest client interactions in a big
data platform, it is possible to build
a complete picture of customer
experience journeys and identify
pain points that can be eliminated.
Citi recently undertook an analysis
of the logs from CitiDirect BE® that
revealed an issue in entering a ZIP
code on a form. This was never
expressed in a service call, but
was clearly resulting in customer
frustration. By analyzing the online
customer journeys, Citi systematically
improved client interactions with its
banking platform.
The path forward
Bottom line, big data is all about
cutting through the noise and
generating clear signals that speed
decision-making and improve
business processes.
It creates
both huge challenges and huge
opportunities.
Faced with pressures to improve the
customer experience, control costs,
and stay ahead of the competition,
leading companies have become
information driven. As a result,
the acquisition, management and
analysis of data have heightened in
strategic importance.
Looking forward, one thing is
certain. When it comes to big data
innovations that will benefit treasury
and financial operations, financial
service providers can only meet
the needs of their clients through
partnerships and collaboration — and
by investing in data management
and big data infrastructure.
33
Bottom line,
big data is all
about cutting
through the
noise and
generating
clear signals
that speed
decisionmaking and
improve
business
processes.
I N N OVAT I O N
Citi Perspectives | Q3/Q4 2015
.
34
Treasury and Trade Solutions
Supply chain finance:
a new dawn
John Ahearn
Global Head of
Trade, Treasury and
Trade Solutions,
Citi
Supply chain finance is one of the greatest success stories
of recent years. However, innovation — of the right kind — is
required if corporates, their suppliers, and banks are to
continue to enjoy its benefits.
Supply chain finance (SCF) has
changed significantly in the past
decade. Much of that change has
been positive, bringing enormous
financial benefits to both buyers
and suppliers and strong revenues
for banks that operate SCF
programs. However, in recent years
as competition has increased in
SCF, there have also been negative
developments that threaten to
undermine the hard-won reputation
of SCF.
Citi was a pioneer in SCF and
continues to be one of the industry’s
leading players, with almost 500
buyer programs around the world.
In the early days of the business,
clients typically needed multiple
sales visits before they signed up
for a program: usually the first visit
would be to simply explain how SCF
worked; the second might pitch
Citi’s offering; and the third would
be to convince procurement of the
benefits of SCF.
Now, Citi receives up to four RFPs
a month for SCF from all over the
world.
None of the companies
seeking a proposal need the concept
of SCF explained — it is now seen as
a core banking product and a crucial
payments and working capital tool.
SCF reaches unexpected
industries
SCF now has widespread penetration
in industry sectors that were not
anticipated just a few years ago. For
instance, pharmaceutical companies
initially had little interest in trade
products — as SCF was then thought
of — because risk mitigation is not
a priority given that they operate
in a highly regulated industry. Now
there is widespread use of SCF by
pharmaceutical companies because
the broader working capital benefits
it offers are highly valued.
Another significant change in SCF
over the past three years is the
changing nature of the suppliers
targeted by programs.
Historically,
programs focused on the smallest
suppliers as they typically had
the weakest credit ratings and
therefore offered the greatest
potential to arbitrage the difference
in the cost of funds between the
. Citi Perspectives | Q3/Q4 2015
buyer and supplier. Now the focus
is on the working capital benefits
that result from extending days
payables outstanding (DPO) and
consequently the largest suppliers
are often prioritized.
For Citi, the change in focus to
larger suppliers has compressed
spreads as the credit arbitrage is
reduced. However, loss in revenue
has been more than compensated
by the massive increase in volumes
that the switch to larger suppliers
has prompted.
Meanwhile, changes in some
companies’ business models, such
as the telecoms industry, have also
stimulated demand for SCF. For
example, three years ago, the typical
cost of a cellphone that came free
with a contract was around $50; now
that cellphone might cost $800.
This
sizeable outlay acts as a significant
drag on the telecoms provider’s
balance sheet. In this situation, SCF
can be used by telecoms companies
as a tool to extend terms to handset
manufacturers or negotiate
lower costs.
Distribution becomes key
Citi’s SCF volumes have increased
by as much as seven times in the
past three years. One impact of the
dramatic growth in SCF volumes
is that distribution capabilities
have become critical to the ability
of banks to provide SCF.
Citi is
committed to its clients and always
retains some assets from clients’
SCF programs. However, some
of Citi’s largest programs have
over $4 billion in average days
payables outstandings. No bank
(not even Citi) can take that on
its balance sheet given the need
to manage concentration risk and
the challenges associated with
regulatory capital requirements.
Citi has been at the forefront of
distribution initiatives in trade and
SCF and has an extensive network
of bank and non-bank financial
institutions that buy Citi SCF assets,
including institutional investors
and hedge funds.
This year, Citi’s
secondary sales are expected to
reach more than $60 billion. Citi also
works with bodies such as BAFT and
SWIFT (which has launched the Bank
Payment Obligation standard) to
help to standardize SCF terminology
and instruments and make them
more easily saleable to investors.
While originating and distributing
SCF represents a different model
to a traditional working capital
loan (which funds the difference
between a company’s payables
and receivables), it offers far
greater opportunities for Citi. Most
corporates’ procurement budget
(and therefore their potential
SCF program) is of a size many
multiples larger than their working
capital requirements.
Moreover, by
distributing assets and expanding
the universe of potential investors,
SCF can continue to be cost effective
for suppliers even as spreads narrow.
35
Citi was a
pioneer in
supply chain
finance and
continues
to be one of
the industry’s
leading
players,
with almost
500 buyer
programs
around the
world.
. 36
Treasury and Trade Solutions
The trend
among global
corporates
is for supply
chains to
continue to
expand.
Getting the balance right
SCF has delivered huge benefits for
corporates and their suppliers. If
structured correctly, SCF enables
buyers to extend supplier terms
and increase DPOs while retaining
accounts payables on their balance
sheets. In return, suppliers gain
access to immediate non-recourse
funding and the opportunity
to create a stronger strategic
relationship. This relationship also
benefits the buyer because if a
supplier has production problems, it
is likely to prioritize goods destined
for a buyer that offers SCF as it
knows it will be paid rapidly.
However, the increasing popularity
of SCF and heightened competition
(especially from non-bank
technology firms and second and
third-tier banks) has resulted in
increased use of exotic structures
designed to make SCF more
attractive to the buying company.
For example, some structures
offer rebates so that the discount
imposed on a supplier requesting
early payment is rebated (after
the bank takes a spread) to the
corporate.
Many such structures
may be forbidden under Generally
Accepted Accounting Principles and
International Financial Reporting
Standards.
In other instances, there are reports
that some buyers are using SCF to
push terms out to unsustainable
levels — as long as two years —
undermining the principle that
SCF should benefit all parties and
ultimately work to strengthen the
supply chain. Other structures use
financial engineering to enable
corporates to keep their accounts
payables on their balance sheets,
while freeing up cash for investment.
While such structures sound
attractive, they add unnecessary
complexity and risk to SCF.
Innovation in SCF is to be welcomed.
However, the banking industry must
recognize that if SCF is to have a
long-term future — if its reputation
as a valuable tool to strengthen
working capital and supplier
relationships is to be maintained —
greater responsibility is required.
The creation of arbitrary structures
that seemingly offer unbelievable
benefits to one party could
ultimately affect the viability of SCF
for all.
Making SCF work
The trend among global corporates
is for supply chains to continue
to expand. Implementing an SCF
program therefore requires a
bank with global reach.
Moreover,
the crucial element of any SCF
program is a bank’s ability to
onboard suppliers effectively. While
a program may be beautifully
structured and flawlessly integrated,
none of the working capital or other
benefits are achievable unless a
sufficient number of suppliers take
part. Citi has invested considerable
resources to achieve consistent
onboarding messaging and a
.
Citi Perspectives | Q3/Q4 2015
seamless onboarding process. It
operates dedicated multilingual
supplier onboarding in 16 cities,
supplemented by client teams in
more than 100 countries.
Other important components in
the success of an SCF program
include the level of coordination
between a corporate’s treasury and
procurement departments, and Citi’s
technology and onboarding teams.
Treasury and procurement are
incented by different goals: Treasury
wants to improve working capital
while procurement typically aims
to optimize the cost of goods sold.
While Citi can help to coordinate
these departments, ultimately it is
the responsibility of the corporate
to align treasury and procurement.
Citi does have an important role in
technological integration. The bank
offers ERP integrators to accelerate
implementation while clients that
use CitiConnect® already have the
integration necessary for SCF.
SCF will continue to offer attractive
possibilities for corporates, their
suppliers and the banks, such
as Citi, that are able to reach
supply chains that span the globe.
However, all banks must continue
to work to ensure that there is
greater standardization, not just
in documentation but also in
onboarding procedures, for example,
so that SCF becomes more robust
and effective as a core payments
and working capital tool for
corporates.
37
SCF will
continue
to offer
attractive
possibilities
for
corporates,
their suppliers
and the
banks, such as
Citi, that are
able to reach
supply chains
that span
the globe.
. 38
Treasury and Trade Solutions
Latin America: An evolving
treasury landscape
Odette Izquierdo
Regional Liquidity
Management
Service Head, Latin
America, Citi
Companies seeking to optimize their liquidity and effectively
manage risk in Latin America have a wide range of tools and
strategies that they can use, from simple options such as bank
relationship rationalization to more complex solutions, such as
re-invoicing centers that can help achieve cash optimization.
Slowing economic growth and
increasing foreign exchange
volatility in many countries in Latin
America are prompting treasurers
of corporates active in the region
to seek to better manage risk and
improve efficiency. While Latin
America has a reputation — deserved
in some instances — for high levels of
regulation, there are opportunities
to manage FX and other risks
effectively and improve operational
and liquidity management efficiency.
Below are four key ways in which
companies are seeking to achieve
their liquidity management
objectives against an evolving
economic and regulatory backdrop.
Bank relationship and account
rationalization
In the years since the 2008
financial crisis, many companies
have re-evaluated their banking
relationships. Historically, companies
in Latin America have tended to
accumulate additional banks as
they entered new markets (either
organically or through M&A).
This makes it difficult to mobilize
funds and results in fragmented
visibility and information,
connectivity challenges, problems
with reconciliation, and multiple
points of contact for relationship
and customer service. Moreover,
corporates’ bank selection process
has seldom been rigorous.
Often if
an existing relationship bank had
an operation in a country where
a company needed a partner, that
bank was simply mandated.
The shock of the financial crisis,
and the weakness of many banks
in the years that followed, means
that treasury is now intensely
focused on the credit quality of its
partner banks. The introduction
of Basel III, which increases the
amount of capital that banks must
hold, and the Federal Reserve’s
Comprehensive Capital Analysis
and Review, which evaluates the
capital planning processes and
. Citi Perspectives | Q3/Q4 2015
39
Figure 1: Comparative Level of Treasury Centralization1
Policy & Governance
Systems & Technology
Risk Management
LATAM
Rest of World2
Working Capital
Sub-Funding & Repatriation
Liquidity
1
D
ata represents comparative level of performance across each key dimension of Citi Treasury Diagnostics, a
p
roprietary, web-based benchmarking tool designed to assess the effectiveness of treasury and working capital
practices and processes.
2
The Rest of World is defined as NAM, EMEA, and APAC.
Source: Citi Treasury Diagnostics, 2015.
capital adequacy of the largest
U.S.-based bank holding companies,
have further highlighted
differences between banks in
terms of financial strength.
Corporates have responded by
rationalizing the banks that they
work with, usually by selecting a
single regional partner bank and
then choosing a local partner
bank in markets where additional
services are required (such as cash
collection or employee services,
for example). By working with a
single regional partner bank, it is
easier to automatically concentrate
funds, centralize visibility (including
through integration with ERP
systems) and standardize payment
processes (potentially opening up
the possibility of centralization
of payments in the future). Bank
relationship consolidation (as well
as account rationalization) may also
help to reduce fees and streamline
funding and control of multiple
accounts. Partner banks and clients
can work together to achieve
benefits for all parties.
Clients can
leverage their regional and global
relationships to increase their
bargaining power, while banks can
take advantage of opportunities in
markets where liquidity is needed.
Fortunately, the drive by companies
to concentrate their banking activity
with a smaller group of banks comes
at the same time as regulatory
change — most obviously Basel III’s
Liquidity Coverage Ratio (LCR) — is
. 40
Treasury and Trade Solutions
. Citi Perspectives | Q3/Q4 2015
spurring banks to focus more on
client selection and to increase
the range of business they do
with their chosen clients. The LCR
distinguishes between different types
of clients’ assets in terms of capital
requirements. Overall, it encourages
banks to seek corporates’ operational
deposits (those that are linked to
specific operational services) while
making short-term excess relatively
unattractive for banks. Latin
American clients have to evaluate
their short-term investment policies
in order to enhance returns in this
new environment, especially given
the backdrop of slowing growth.
It
is therefore advantageous for both
banks and corporates to optimize
the “share of wallet” that is allocated
to a bank.
Regional treasury centers
Companies across Latin America are
increasingly seeking to aggregate
regional balances and want to
automate cash mobilization so
that operational risk and frictional
cash is reduced. Ideally, companies
want to sweep credit and debit
balances from source accounts
into a nominated header account
to achieve pre-specified targeted
balances in all source accounts
(often zero) on a regular basis. This
way, liquidity can be optimized and
surplus funds can be effectively
invested.
Self-funding between
entities within the same group
also considerably reduces interest
and overdraft costs. In addition, a
regional treasury center can take
responsibility for FX management
and other functions (including intercompany loans if they are used).
However, the diverse (and often
restrictive) regulatory environment
in Latin America, where each country
has different rules and requirements,
makes it challenging to implement
a single regional treasury center for
liquidity management.
Instead, corporates are increasingly
establishing treasury centers to
serve a cluster of markets, such
as Peru, Chile and Uruguay, which
have common characteristics or the
necessary tax treaties to facilitate
effective liquidity management.
Similarly, economies with high levels
of regulation can be clustered,
with flexible investment policies
implemented to accommodate high
inflation risks, for example. This
pragmatic approach to liquidity
management takes into account
the challenges and restrictions that
exist in the region but still enables
companies to achieve their broader
regional treasury objectives and
optimize efficiency.
It also leaves
open the possibility for further
regional consolidation of treasury
activities as regulations change.
Cash management efficiency
FX and other regulations in some
countries in Latin America, such
as Argentina and Venezuela, can
make it difficult to move money
easily, while in other countries,
such as Brazil and Colombia, it
is more difficult to move money
automatically. These restrictions
41
. 42
Treasury and Trade Solutions
Corporates
are eager
to manage
FX volatility,
which has
increased for
some Latin
American
currencies
in the past
year as the
economic
outlook has
deteriorated.
make liquidity management
challenging. Moreover, notional
pooling, which offsets debit and
credit balances in different locations,
is infrequent within Latin America.
While intercompany loans could
create tax implications, some
corporates find that these are
outweighed by the economic
benefits from managing intraaffiliate group cash flow and
reducing reliance on costly bank
funding. Banks are constantly
evolving their infrastructure to
provide complex solutions that
can help multinational corporates
manage arm’s length pricing and
thin capitalization rules depending
upon the jurisdiction of each
participating affiliate.
Other possible solutions include
re-invoicing, which is often managed
from a center in Panama, Uruguay
or from Europe. Companies
implementing re-invoicing solutions
to centrally and efficiently manage
their commercial flows within
the region (in order to improve
operating efficiency) have found
that re-invoicing can enable them to
achieve cash optimization benefits
even in restricted markets.
For
example, a corporate’s commercial
unit may purchase final goods from
a manufacturing unit and manage
the final sale to the end buyer, either
a third-party customer or within
the company. These transactions
are carried out in the affiliate’s
local currency and therefore the
commercial unit absorbs the FX
exposure (in accordance with
local transfer pricing rules). The
group benefits from centralized
management of intracompany flows
and better forecasting of liquidity
and FX exposure.
This contractmanufacturing model (which is in
accordance with local transfer pricing
rules) is used effectively by cash rich
companies to reduce the reliance of
local affiliates on market funding.
Managing FX risk
Corporates are eager to manage FX
volatility, which has increased for
some Latin American currencies
in the past year as the economic
outlook has deteriorated. Hedging
could be one option. However,
hedging can be costly and many
companies are taking a broader look
at their operations and treasury to
enable them to manage FX risks
more holistically.
One option is to align receivables
and payments in the same currency
so that the company creates a
natural hedge; another is to use
U.S.
dollars, when possible, as a
functional currency. Alternatively,
forecasting can be improved so
that FX exposures at a local level
can be matched at a global level,
eliminating the need to use the spot
market. Another possibility is the
use of working capital financing
loans, which have the potential to
significantly limit the FX risk that
.
Citi Perspectives | Q3/Q4 2015
results from issuing a local currency
purchase order when costs are in
U.S. dollars. For example, where a
U.S. manufacturer exports to Latin
America, the local commercial unit
would take a loan (in local currency)
to cover the purchase order, and
then convert it to U.S.
dollars to
pay back the U.S. parent. While this
entails a borrowing cost for the local
entity, in markets where currencies
have fluctuated in value by five
percent to ten percent, these costs
may be worthwhile.
Working with the right partner
The uncertain economic environment
in Latin America is increasing the
need for companies to effectively
manage their risks.
Latin America
remains complex in terms of FX and
other regulations that impact liquidity
management. However, solutions
are available to meet many of the
challenges facing companies that
operate in the region.
For companies to achieve their
liquidity management goals in Latin
America, they need to work with
a bank having solid experience
and deep knowledge of local and
regional conditions. Companies
need to ensure that they choose to
work with a regional partner that
places Latin America at the heart
of its strategy, as some global and
multi-regional banks are scaling
back their activity in the region.
Regional knowledge should be
combined with a global perspective
and best-in-class solutions.
This way,
multinationals and multi-Latinas can
ensure their treasury is as efficient
as possible and that they are able to
leverage structures, such as regional
treasury centers and re-invoicing
centers, and implement strategies
to manage market risk effectively,
while ensuring best-in-class
standardization, visibility and
cash forecasting.
Companies need to ensure that they choose to work
with a regional partner that places Latin America at the
heart of its strategy, as some global and multi-regional
banks are scaling back their activity in the region.
43
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