SDOG
ALPS Sector Dividend Dogs ETF Update | December 31, 2015
YIELD – DOGS THEORY – S&P 500®
The ALPS Sector Dividend Dogs ETF [SDOG] is an Exchange Traded Fund that
applies the ‘Dogs of the Dow Theory’ on a sector-by-sector basis using the S&P
500® as its starting universe of eligible securities. This strategy provides the following
potential benefits:
ƒƒ High Dividend Yield Relative to US Large Cap Indices – Starting with a smaller,
quality universe such as the S&P 500® diminishes the likelihood of troubled and financially
distressed companies entering the index and allows dividend yield to be the primary
selection criterion for the index.
ƒƒ Sector and Stock Diversification – SDOG provides high dividend exposure across all
10 sectors of the market by selecting the five highest yielding securities in each sector and
equally weighting them. This provides diversification at both the stock and sector level.
ƒƒ Dogs Theory – SDOG isolates the S&P 500® constituents with the highest dividend yield
in their respective sectors providing the potential for price appreciation as market forces
bring their yield into line with the overall market.
ETF Stats
Ticker:
SDOG
Underlying Index:
SDOGXTR
Listing Exchange:
NYSE Arca
CUSIP:
00162Q 858
Fund Inception:
6/29/2012
Dividends Paid:
Quarterly
Most Recent Dividend*:
$0.3121
Gross Expense Ratio:
0.40%
NAV**:
$35.54
Shares Outstanding:
27.809 Million
* Dividend Paid on 12/31/15
** As of 12/31/15
Investment Objective
The Fund seeks investment results that
replicate as closely as possible, before
fees and expenses, the performance of the
S-Network® Sector Dividend Dogs Index (the
“Underlying Index”).
PERFORMANCE as of 12/31/15
Cumulative
Annualized
Since
Inception
Since
Inception1
Total Returns
1 Month 3 Month
ALPS Sector Dividend Dogs
ETF (Net Asset Value)
-1.04%
5.88% -3.20% 61.99% -3.20%
14.34% 14.75%
ALPS Sector Dividend Dogs
ETF (Market Price)2
-1.13%
5.85% -3.22% 61.95% -3.22%
14.29% 14.74%
S&P 500 Total Return Index
(Benchmark)
-1.58%
7.04%
1.38% 61.67% 1.38%
15.13% 14.68%
6.03% -2.83% 64.67% -2.83%
SDOG Index Allocations
14.89% 15.28%
YTD
1 Year
3 Year
®
S-Network Sector Dividend
Dogs TR Index (Benchmark) -1.00%
®
Performance data quoted represents past performance. Past performance does not
guarantee future results.
Current performance may be higher or lower than actual data
quoted. Call 1.866.675.2639 or visit www.alpssectordividenddogs.com for current month
end performance. The investment return and principal value of an investment will
fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their
original cost.
Fund inception date of 6/29/2012.
2
Market Price is based on the midpoint of the bid/ask spread at 4 p.m.
ET and does not represent
the returns an investor would receive if shares were traded at other times.
1
Utilities - 10.72%
Consumer Discretionary - 10.49%
Industrials - 10.25%
Energy - 10.24%
Health Care - 10.23%
Consumer Staples - 10.15%
Information Technology - 10.14%
Financials - 9.97%
Materials - 9.68%
Telecommunication Services - 8.13%
Allocations as of 12/31/15 and are subject
to change.
www.alpssectordividenddogs.com | 866.675.2639
. ALPS Sector Dividend Dogs ETF
Fund Update | December 31, 2015
INDEX CONSTITUENTS as of 12/31/15
CONSUMER DISCRETIONARY
COH US
F US
GRMN US
MAT US
WYNN US
Coach Inc
Ford Motor Co
Garmin Ltd
Mattel Inc
Wynn Resorts Ltd
CONSUMER STAPLES
MO US
KO US
PM US
PG US
WMT US
Altria Group Inc
Coca-Cola Co/The
Philip Morris International
Procter & Gamble Co/The
Wal-Mart Stores Inc
ENERGY
COP US
ESV US
KMI US
OKE US
SE US
ABBV US
BAX US
JNJ US
MRK US
PFE US
TELECOMMUNICATION SERVICES
AbbVie Inc
Baxter International Inc
Johnson & Johnson
Merck & Co. Inc.
Pfizer Inc
INDUSTRIALS
CAT US
CMI US
ETN US
EMR US
PBI US
ConocoPhillips
Ensco plc-Cl A
Kinder Morgan Inc
Oneok Inc
Spectra Energy Corp
CA US
HPQ US
IBM US
QCOM US
STX US
T US
CTL US
FTR US
VZ US
AT&T Inc
CenturyLink Inc
Frontier Communications Corp
Verizon Communications Inc
UTILITIES
Caterpillar Inc
Cummins Inc
Eaton Corp Plc
Emerson Electric Co
Pitney Bowes Inc
INFORMATION TECHNOLOGY
FINANCIALS
CINF US
IVZ US
MET US
NAVI US
PBCT US
HEALTH CARE
CA Inc
HP Inc
Intl Business Machines Corp
Qualcomm Inc
Seagate Technology
CNP US
DUK US
ETR US
NRG US
SO US
CenterPoint Energy Inc
Duke Energy Corp
Entergy Corp
NRG Energy Inc
Southern Co/The
Source: Bloomberg
Subject to change
MATERIALS
Cincinnati Financial Corp
Invesco Ltd
MetLife Inc
Navient Corp
People's United Financial
DOW US
FCX US
IP US
MOS US
NUE US
Dow Chemical Co/The
Freeport-McMoRan Inc
International Paper Co
Mosaic Co/The
Nucor Corp
sdog@alpsinc.com | 866.675.2639
IMPORTANT DISCLOSURES & DEFINITIONS
An investor should consider the investment objectives, risks, charges and
expenses carefully before investing. To obtain a prospectus which contain
this and other information call 866.675.2639 or visit www.alpsfunds.com.
Read the prospectus carefully before investing.
ALPS Sector Dividend Dogs ETF Shares are not individually redeemable.
Investors buy and sell shares of the ALPS Sector Dividend Dogs ETF on
a secondary market. Only market makers or “authorized participants”
may trade directly with the Fund, typically in blocks of 50,000 shares.
There are risks involved with investing in ETFs including the loss of money.
Additional information regarding the risks of this investment is available in
the prospectus.
The Fund is subject to the additional risks associated with concentrating its
investments in companies in the market sector.
Diversification does not eliminate the risk of experiencing investment losses.
The Fund’s investments in non-U.S.
issuers may involve unique risks
compared to investing in securities of U.S. issuers, including, among others,
greater market volatility than U.S. securities and less complete financial
information than for U.S.
issuers. In addition, adverse political, economic
or social developments could undermine the value of the Fund’s investments
or prevent the Fund from realizing the full value of its investments. Financial
reporting standards for companies based in foreign markets differ from those
in the United States.
Finally, the value of the currency of the country in which
the Fund has invested could decline relative to the value of the U.S. dollar,
which may affect the value of the investment to U.S. investors.
An investor
cannot invest directly in an index.
The S-Network® Sector Dividend Dogs Index (Ticker: SDOGX) is designed to
serve as a fair, impartial and transparent measure of the performance of U.S.
large cap equities with above average dividend yields.
Dogs of the Dow Theory: an investment strategy which proposes that an
investor annually select for investment the ten Dow Jones Industrial Average
stocks whose dividend is the highest fraction of their price.
The S&P 500® is an index of 500 stocks chosen for market size, liquidity and
industry grouping among other factors.
ALPS Portfolio Solutions Distributor, Inc. is the distributor for the ALPS
Sector Dividend Dogs ETF.
DOG000360 4/30/16
.