White Paper
Allianz Life Insurance Company of North America
Allianz Life Insurance Company of New York
ENT-991-N
Page 1 of 16
. Methodology
Allianz Life Insurance Company of North America (Allianz)
contracted Larson Research and Strategy Consulting, Inc. and DSS
Research to field a nationwide online survey of 3,257 U.S. adults,
aged 44-75. The online survey was conducted in the United States
between May 6, 2010 and May 12, 2010.
In addition to polling a representative sample of 1,642 U.S.
households, the survey also targeted subsamples of more affluent
households and households who own annuities.
Results were
weighted by age, gender, education, race/ethnicity, and income to
account for disproportionate sampling of certain populations. The
margin of error for the total sample was approximately +/- 1.7%.
In addition, we also conducted a nationwide qualitative
research study with financial professionals who do not currently
sell annuities. The research was entirely anonymous as we
conducted in-depth, one-on-one interviews to determine
general practice strategies and strategies for generating income
in retirement, as well as perceptions, beliefs, feelings about, and
objections to annuities.
Introduction
Retirement in America will never be the same.
At 76 million strong, the “baby boom” generation represents
the largest, wealthiest, and most influential segment of the U.S.
population.
Compared to past generations, the baby boomers
have unprecedented wealth, life experiences, perspectives, and
attitudes that combine to give them a unique definition
of “retirement.”
Second, increasing life expectancies mean that the number of
years spent in retirement is steadily growing, even as the average
retirement age inches higher. When Social Security was established
in 1935, the average life expectancy was 61.7 years, while the
average retirement age was 65.1 By 2020, the projected average life
expectancy is 79.5.2
Yet, this “power generation” is facing one of the most
pronounced retirement income challenges in history.
This challenge is threefold.
Third, increased personal responsibility for retirement savings is
making retirees more vulnerable to market turbulence. When the
financial markets imploded in 2008 and the first quarter of 2009,
many investors’ portfolios lost 30% of their value virtually overnight.3
Although the market is recovering, the continued volatility has stirred
some deep-seated fears for many Americans.
First, the once-reliable sources of retirement income are
either disappearing or becoming less dependable.
The defined
benefit plans that provided retirement income for retirees in
past generations are now rare. And Social Security – which was
always intended to be a small piece of the retirement-income
picture – is continuing to erode.
When combined, the three factors we’ve just discussed could
hinder many Americans’ retirement preparedness. As a result, we’re
already seeing a seismic shift in attitudes toward retirement among
the baby boomers and their children.
1
National Vital Statistics Reports, Vol.
52, No. 14, Feb 18, 2004.
2
U.S. Census Bureau, Statistical Abstract of the United States: 2012, Table 104.
3
Investment Company Institute, Enduring Confidence in the 401(k) System, U.S.
Retirement Assets, January 2010.
Allianz Life Insurance Company of North America (Allianz) and Allianz Life Insurance Company of New York (Allianz Life® of NY) are affiliated companies.
Page 2 of 16
. About the study
With this confluence of factors as a backdrop, we conceived
and designed The Allianz Reclaiming the Future Study to be
one of the most comprehensive examinations of baby boomers’
preparation for and expectations of retirement.
Our study looked at the unique needs, perceptions, and strategies
that define this generation’s need to rethink retirement. We also
looked into consumer and financial professional attitudes toward
annuities, and their role in providing retirement income.
While there are no easy answers to the retirement puzzle,
The Allianz Reclaiming the Future Study did yield some reasons
for optimism. Perhaps the biggest of these was the fact that
Americans do have options in planning for retirement in a way
that addresses reduced sources of income, the risk of longevity,
and market volatility.
The study revealed several
key findings, which are
discussed in depth in this
document. Among these key
findings, we learned that:
• Americans believe that there is a
retirement crisis and that they
are unprepared.
• There are five distinct financial
“personalities.”
• Americans fear outliving their
money more than they fear death.
• The economic downturn was a big
“wake-up call.”
• Annuity-like solutions are gaining
relevance and appeal.
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.
The Allianz Reclaiming the Future Study White Paper
Discovery #1:
Americans believe there is a retirement crisis in this country
and fear that they are unprepared.
One of the most striking findings of The Allianz
Reclaiming the Future Study was the almost
universal agreement that the United States is facing
a retirement crisis.
When asked, “Do you believe there is a retirement
crisis in this country?” an overwhelming 92% of the
respondents answered either somewhat or absolutely.
Among those in their late 40s, that number rose to
97%. And all (100%) of the respondents with lower
income levels agreed that the United States is facing
a retirement crisis.1
While this finding points to a startlingly universal
concern, we found even greater significance in
the personal ripple effect it had on many of our
respondents. The realization that there is a crisis
has left them feeling unsure of their own retirement
in two primary areas: preparedness and adequacy
of savings.
1
Belief that there’s a retirement crisis
Percentage of consumers who said “somewhat”
or “absolutely”
Total
48%
44%
Late 40s
42.5%
54.5%
Page 4 of 16
97%
Lower wealth
24%
Somewhat
76%
Absolutely
“Lower income” was defined as a household income of $30,000-$45,000 and investable assets of under $50,000.
2
92%
100%
. Preparedness
92%
of the respondents
believe somewhat or
absolutely that the
United States is facing
a retirement crisis, and
47% fear not being
able to cover basic
living expenses
in retirement.
Our respondents’ confidence in their retirement
preparedness was shaky, at best. Among those aged
44-49, more than half (54%) said they feel totally
unprepared for retirement. And 77% of those with
lower income levels said they feel totally unprepared
for retirement. Women also seemed less certain
of their preparedness than the total surveyed
(43% felt unprepared vs.
35%).
Confidence and comfort about
financial preparedness for retirement
Percentage of consumers who agree with the
statement, “Financially speaking, I feel totally
unprepared for retirement”
35%
54%
77%
Savings
Total
The study’s participants also expressed concerns
about their savings. Overall, 63% said they are
worried that their nest egg may not be large enough
in retirement. In fact, 56% are afraid of not being able
to cover their basic living expenses in retirement.
Late 40s
Lower wealth
Adding to the fears about savings is the market
uncertainty of the past several years.
The downturn
affected many Americans deeply – and they are
continuing to feel those effects today. Of the people
surveyed, 61% of those aged 50-54 agree that “recent
market events created major questions around when,
and whether, I can retire.”
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. The Allianz Reclaiming the Future Study White Paper
Discovery #2:
There are five distinct financial “personalities.”
The Allianz Reclaiming the Future Study
identified five distinct financial “personalities.”
These personalities emerged as the respondents’
demographic data were analyzed and correlated with
their responses about economic resilience, concerns,
attitudes, and financial needs.
The Allianz Reclaiming the Future Study found that
almost one-third of the population (32%) is feeling
overwhelmed and concerned about financial security
and retirement planning. Meanwhile, the smallest
segment of the population (the “distracted” group,
which includes 7% of those surveyed) is either
oblivious to the financial crisis or simply in denial.
The five distinct financial “personalities”
7%
14%
20%
32%
Distracted
The “overwhelmed” personality comprised the largest
segment (32%) of our respondents. Demographically,
this financial personality tends to have the lowest
income and education levels. One-third of the
respondents in this segment have been affected by job
loss, either personally or indirectly.
Further, this group
tends to have high credit card debt and meager assets.
As a group, the overwhelmed respondents tend to be
somewhat pessimistic.
The overwhelmed personality feels unprepared for
retirement and is unsure of when – or if – they’ll be
able to retire. They expect to significantly reduce
their living expenses in retirement; others plan to
rely heavily on Social Security or continue working in
retirement. They might say that, “Financially speaking,
I am pretty much in survival mode.”
Iconic
27%
Overwhelmed
Overwhelmed
Iconic
Resilient
Savvy
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The “iconic” personality encompassed 20% of our
respondents.
This financial personality tends to be
over 60, is already retired, and is likely receiving a
pension. The iconic personality is confident that their
sources of income will last throughout their lifetime.
This group tends to be generally optimistic.
The iconic personality feels that they have prepared
well for the future and that they have a right to a
comfortable retirement, even if it means leaving a
smaller inheritance for their heirs. They may have
reduced some of their spending, but they do have
a clear understanding of their retirement expenses.
Fundamentally, this group believes in the “American
Dream.” Their attitude could be summarized as, “I’ve
worked hard and invested wisely for my retirement
security, and I’m enjoying it.”
.
Resilient
We classified 27% of our respondents as “resilient.”
People with this financial personality tend to be in their
mid-50s, are still working full-time, and have moderate
income and asset accumulation. Nearly one-fifth
have been affected by job loss and are worried that
the United States is entering a major economic
depression. They tend to plan ahead and they value
their independence, but they also realize that they
may have to work longer. The resilient personality
is pragmatic and grounded.
About half of the respondents in our resilient group
said that they plan to retire; the other half is unsure
of when they’ll be able to afford retirement.
The
resilient personality is concerned about outliving their
income. To address this concern, most are planning
on investing, working longer, or supplementing Social
Security with some other form of income. Most
resilient personalities expect to make some reduction
in their living expenses in retirement.
Their outlook
could be quoted as, “Deep down, I realize things will
never be the same in terms of financial security.”
Distracted
The “distracted” personality describes 7% of our
respondents. This group is the youngest, with most
of the respondents in their late 40s or early 50s. The
distracted personality also has the highest income and
tends to live in more expensive homes in metropolitan
areas.
Many have seen their net worth drop significantly
and have cut back on some spending as a result.
However, they have not changed their retirement plans
or reevaluated their overall financial strategy.
Respondents in the distracted group expect to
retire in their early 60s – although they would
prefer to retire in their early 50s. They are counting
on receiving their full Social Security benefits and
are relying on 401(k)s more than any other group.
They are worried that their savings will not be
adequate for retirement, but they don’t have a plan
for growing those savings. This group tends to live
in the present and externalize big decisions (e.g.,
wanting government to solve the country’s financial
problems).
Their attitude could be summarized as,
“I am happy to live in the moment with a full house
and a full life.”
Savvy
The “savvy” personality describes 14% of our
respondents. This group is older (predominantly over
60), generally highly educated, and has been retired
or semi-retired for at least five years. Although the
savvy personality may have suffered some recent
market losses, these had little impact on their
spending habits or daily life.
However, they may have
adopted a more conservative approach to investing.
The savvy group is living comfortably in retirement
and is the best-prepared of the five financial
personalities. They are financially independent,
they’re comfortable taking risks, and they’re confident
that their income will last throughout their lives.
Savvy personalities tend to have large, diversified
portfolios – and, therefore, few financial concerns.
Their motto could be summed up as, “I watch the
markets and manage my investments.”
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. The Allianz Reclaiming the Future Study White Paper
Discovery #3:
Americans fear outliving their money more than they fear death.
61%
of those surveyed
said they were more
afraid of outliving
their assets than
they were of death.
As we discussed in the introduction, increasing life
expectancies mean that Americans are spending
more years in retirement. Unfortunately – as pension
plans disappear and Social Security benefits dwindle
– they’re also funding more of their own retirement.
The result? Americans are increasingly at risk of
outliving their assets.
And consumers are aware of this risk. When
surveyed, the respondents in all age groups reported
worrying about longevity. Those with lower income
levels reported the most anxiety: 63% of them said
that they worry about outliving their assets.1
1
The Allianz Reclaiming the Future Study tackled this
question by asking, “Which do you fear the most:
outliving your money in retirement, or death?”
A surprising 61% of the respondents said they were
more scared of outliving their assets than they were
of dying.
Among people aged 44-49, that number
climbed to 77%. And a whopping 82% of those
married and in their late 40s who had dependents
were more afraid of outliving their money than they
were of death.
For the purposes of this study, “lower income” was defined as a household income of $30,000-$45,000 and investable assets of under $50,000.
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Page 8 of 16
. Which do you fear the most?
Percentage who selected this as what they fear more
44-49 Married with dependents
Late forties (Age 44-49)
Outliving my money
in retirement
77%
82%
23%
18%
Death
Death
Other insecurities
55%
of moderate wealth
consumers feel, “It’s
more likely I’ll get
struck by lightning
than get my full due
from Social Security.”
The Allianz Reclaiming the Future Study also explored other areas of retirement insecurity.
We asked the respondents to consider which is likelier: getting their full due from Social
Security, or getting struck by lightning. More than one-third (39%) said it’s more likely to be
hit by lightning. Among moderate wealth respondents, this number climbed to 55%.1
1
“Moderate wealth respondents” were defined as households with an income of $45,000-$75,000 and investable assets of $50,000-$100,000.
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. The Allianz Reclaiming the Future Study White Paper
Discovery #4:
The economic downturn was a big wake-up call.
The market downturn that began in 2008 – 2009
caused a profound financial shift for many Americans.
The Allianz Reclaiming the Future Study explored
the extent of the damage – and its effect on baby
boomers’ behavior.
Lots of Americans made changes
in their behavior after the market
downturn. What was true for you?
The market downturn had a measurable adverse
effect on our respondents. More than half (53%)
reported that their net worth dropped significantly
in a very short period. About 43% saw their home’s
value drop.
Almost as many (41%) realized that they
were not as “in control” of their financial future as
they’d thought.
The rules were clearly changing – and many of
the respondents’ behaviors soon followed. Some
curtailed their spending. Others took a keener interest
in the news or in studying the market.
A few even
paused to rethink their retirement strategy.
52%
47%
11%
5%
Cut back on entertainment/dining
Found ways to cut daily expenses
Kids need to support themselves more
Decided to downsize – sell my house,
or move to a less expensive area
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Page 10 of 16
. Changing market, changed behaviors.
ACROSS
THE BOARD,
a majority of the
respondents agreed
that, “The safety
of my money matters
more to me than it
did a few years ago.”
Of those surveyed, more than half (52%) said they
had cut back on entertainment and dining as a result
of the economic downturn. Almost half (47%) found
ways to cut daily expenses. Some 11% told their
kids to expect less financial support. And about 5%
actually decided to move to a less expensive area.
Several of the study’s respondents also said that the
downturn prompted greater financial engagement.
Almost a quarter (22%) said that they began
watching or reading more financial news.
Another
15% reported paying greater attention to “fine print,”
and 14% started reading their financial statements
“a lot more closely.”
But perhaps most significantly, the market downturn
caused a seismic shift in how the respondents
viewed retirement planning. More than half (51%)
came to realize that a comfortable retirement is not
guaranteed. In fact, 46% decided that protecting the
security of their assets was “much more important
now.” And almost a third (30%) wanted to provide
themselves with “a new level of certainty” about
their financial future.
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Page 11 of 16
.
The Allianz Reclaiming the Future Study White Paper
Discovery #5:
Annuity-like solutions are gaining relevance and appeal.
When planning for retirement, Americans must now
address three challenges. First, they must look beyond
defined benefit plans or Social Security for their
retirement income. Second, they must guard against
outliving their assets. And third, they must find a way
to protect their assets from market downturns.
With these themes as a backdrop, The Allianz
Reclaiming the Future Study asked consumers to
consider the features that would be most important
to them, if they could build the ideal financial product.
The individuals surveyed were allowed to choose
from a wide selection of variables that included high
returns, low fees, access to money, and so forth.
Top 5 most important
1.
Stable, predictable retirement
standard of living
2. Guaranteed income stream for life
3. Guaranteed not to lose value
4.
Protect against market downside
5. Don’t think about, stable,
predictable
Boomers are describing an annuity-like
solution as what they most want,
without even knowing that this is
an annuity!
The most-selected feature was “the ability to create
a stable, predictable standard of living throughout
retirement.” In second and third place, respectively,
were the “ability to provide a guaranteed income
stream for life” and “guaranteed not to lose value.”
When asked to choose between high returns or
guarantees, 69% of those surveyed said they’d prefer
a product that was “guaranteed not to lose value,”
while only 31% chose a product whose goal was
“providing a high return.”
Americans want safety over growth.
As we saw earlier, a majority of the study’s
respondents agreed that, “The safety of my money
matters more to me than it did a few years ago.”
This finding applied to financial products, as well.
1
An overwhelming 80% of the people surveyed
preferred a product with 4% return and a guarantee
against losing value over a product with 8% return
and a vulnerability to market downturns.
When asked to choose between putting money
into an annuity-like solution (moderate growth
opportunity, monthly income, guaranteed for life,
but limited access to the lump sum) vs. a similar
instrument that provides total access but risks running
out of money, 56% chose the annuity-like solution.
Among the mass affluent, this number rose to 77%.1
The “mass affluent” were defined in this study as households with an income of $100,000-$150,000+, and investable assets of $300,000-$500,000+.
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Page 12 of 16
.
Unfortunately, the solution is shrouded
in misperceptions.
But the facts about annuities
are compelling.
The Allianz Reclaiming the Future Study showed
that a surprising 54% of the respondents expressed
a distaste for the word “annuity” – even after
describing an annuity-like product as their ideal
financial vehicle.
According to the study, 76% of the annuity owners
surveyed are happy with their purchase. Among
the reasons they cite are:
• protection of their nest egg,
• protection from market downturns, and
• guaranteed income for life.
Perhaps this is because 25% of the respondents
formed their opinion of annuities more than 20
years ago. Another 28% of respondents said they
formed their opinion between 10 and 20 years ago.
And of those respondents, 64% percent admit that
they haven’t researched annuities in the years since.
Another 29% say they’ve considered annuities “once
in a while,” and only 7% say they’ve kept up with new
product developments.
More than half of the annuity owners surveyed
said that they like the product because it’s a safe
long-term investment vehicle (57%), a great way
to supplement their retirement income (56%),
and an effective way to get tax-deferred growth
potential (56%).
In fact, consumers ranked annuities second-highest
in satisfaction among all financial instruments,
beating out mutual funds at 38%, stocks at 36%,
U.S. Savings Bonds at 35%, and CDs at 25%.
(Gold and precious metals came in first, with
a satisfaction rating of 62%.)
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Page 13 of 16
.
The Allianz Reclaiming the Future Study White Paper
Conclusion
An unprecedented number of Americans is getting ready to retire, and they will face unprecedented
challenges. Once-reliable sources of retirement income may disappear. They’ll risk outliving their savings.
And they may be more vulnerable to market downturns.
As The Allianz Reclaiming the Future Study has demonstrated, Americans are aware of this looming crisis –
and they are scared.
Fortunately, there is hope: As The Allianz Reclaiming the Future Study has also demonstrated, Americans
do have options as they face these challenges and plan for retirement. Further, the study also found that
annuities may be one of the most relevant of these options: Only annuities can offer the combination of
principal protection and income for life.
For more information about the Reclaiming the Future Study
go to www.allianzlife.com.
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. True to our promises …
so you can be true to yours.
®
As leading providers of annuities and life insurance, Allianz Life Insurance Company
of North America (Allianz) and its subsidiary, Allianz Life Insurance Company of
New York (Allianz Life® of NY), base each decision on a philosophy of being true:
True to our strength as an important part of a leading global financial organization.
True to our passion for making wise investment decisions. And true to the people
we serve, each and every day.
Through a line of innovative products and a network of trusted financial
professionals, Allianz and Allianz Life of NY together help people as they seek to
achieve their financial and retirement goals. Founded in 1896, Allianz, together with
Allianz Life of NY, is proud to play a vital role in the success of our global parent,
Allianz SE, one of the world’s largest financial services companies.
While we pride ourselves on our financial strength, we’re made of much more than
our balance sheet. We believe in making a difference with our clients by being true
to our commitments and keeping our promises.
People rely on Allianz and Allianz
Life of NY today and count on us for tomorrow – when they need us most.
• Not FDIC insured • May lose value • No bank or credit union guarantee • Not a deposit • Not insured by any federal
government agency or NCUA/NCUSIF
Guarantees are backed solely by the financial strength and claims-paying ability of Allianz Life Insurance Company
of North America and Allianz Life Insurance Company of New York. Variable annuity guarantees do not apply to the
performance of the variable subaccounts, which will fluctuate with market conditions.
Products are issued by Allianz Life Insurance Company of North America, 5701 Golden Hills Drive, Minneapolis, MN
55416-1297. www.allianzlife.com.
In New York, products are issued by Allianz Life Insurance Company of New York,
One Chase Manhattan Plaza, 38th Floor, New York, NY 10005-1423. www.allianzlife.com/new-york. Only Allianz Life
Insurance Company of New York is authorized to offer annuities and life insurance in the state of New York.
Variable
products are distributed by their affiliate, Allianz Life Financial Services, LLC, member FINRA, 5701 Golden Hills Drive,
Minneapolis, MN 55416-1297. www.allianzlife.com
Product and feature availability may vary by state and broker/dealer.
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(R-1/2015)
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